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The Perfect Campaign: A Guide to Relationship Based Fundraising and Quality Decisions Paperback – February 25, 2014
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About the Author
Serving as a fundraising consultant since 1983, Schuyler has helped raise billions of dollars for a wide variety of nonprofit organizations. He has personally conducted over 50 major capital and endowment campaigns on a local, regional, national, and international level. Schuyler has provided consultation and advice to thousands of nonprofits throughout the U.S. and Canada for capital campaigns, annual funding and strategic development planning. He enjoys conducting board retreats, developing strategic funding plans, training volunteers, and presenting at professional conferences. A self-proclaimed “relational purist,” Schuyler created Mission Advancement Professionals (MAP) to serve the operational and capital funding needs of organizations around the country with his philosophy that building deep and trusting relationships with potential funders will always create the best experience and results for both the nonprofit organization, as well as the individual donor. Schuyler lives in McKinney, Texas with his wife, Jennifer, and their 4 children.
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Top customer reviews
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First of all the book is written by a consultant who has spent the majority of his careers as a consultant. Second, it is filled with more personal anecdotes than actual fundraising tips.
While I think the author is spot on with what he does offer, it's just too bare to be titled "The Perfect Campaign". It's more an advertisement for his consulting practice since he gives you just a taste of fundraising reality.