The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal Kindle Edition
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Top Customer Reviews
In the introduction, James gives the option to fast forward to the chapter on implementing the Perfect Close. As someone who has been in sales 20 years, I am very comfortable with the entire sales process - I jumped into the meat of the book. Wow was I surprised.
James does a phenomenal job of explaining the buyer's mindset and how a strategic choice of words can lower barriers and improve trust. So simple and I had never tried the technique or considered James' angle. I was so impressed with the simplicity of the method, I turned back to page 1 and quickly devoured the entire book.
If you are new to sales or a seasoned veteran, the Perfect Close is a "must read".
This book will show you how to bring value at every stage of the process but, more importantly, you will learn a new definition of value- that is to say, you will see value from your client perspective. This is a sustainable difference maker in the day-to-day sales process but over the life of a career, it will put money in your pocket. I am not paid for this review- it is an honest review of the value that I see in the book.
I can't remember having ever been this excited about a book! The Perfect Close is brilliant - and I can't wait to put its techniques to use. Considering I read it over the Christmas holidays (Can you believe that?), I couldn't put the darn book down until I had read the last page).
Here's the scoop:
Muir's "Perfect Close" technique is simple and brilliant, especially since he provides quite a few variations and examples. And that would have been enough for 5+ stars for the book. But he doesn't stop there! He also guides us through the entire sales process to a successful close, in great detail.
This includes how to create a solid relationship with the prospective client and bring true value to any sales encounter, complete with approaching any sales encounter with the right mindset and the right kind of preparation! He even shares a powerful pose that will help you signal that you do indeed have the right mindset!
Another thing I really liked: Muir is so encouraging towards people who are relatively new to sales (including me) - and provides many examples of how they can succeed - and do so easily. This is something that really differentiates his book from many other books on sales and closing.
It's also a book (as some reviewers have noted) that's written primarily for B2B sales people, especially those selling to large companies, but much of the information applies just as much to entrepreneurs selling their products and services to smaller companies and fellow entrepreneurs - and even individuals. I'm going to recommend this book to anyone I know who's in sales.
While reading this book, I cringed at the mistakes I have made. But I also got really excited as I realized it showed me exactly how to do MUCH better in the future. It's a total game changer!
One tiny drawback... The book is much longer than I had anticipated. If I had seen that it was 300 pages long, I wouldn't have bought the Kindle version (long books can be kind of unwieldy on Kindle, especially if they're kind of technical and there's a LOT of detail I want to have at my fingertips). Needless to say, I didn't know, and I'm so glad I bought it and have the information NOW! I just kept wondering why it took so long to get through it... and I'll probably buy the physical version as well for easier access.
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