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Comment: Paperback. Binding tight and square. Pages clean and free of writing or marks. Well packed and promptly shipped.
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Perfect Selling Paperback – July 7, 2008

4.4 out of 5 stars 18 customer reviews

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Editorial Reviews

About the Author

Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.

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Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill Education; 1 edition (July 7, 2008)
  • Language: English
  • ISBN-10: 0071549897
  • ISBN-13: 978-0071549899
  • Product Dimensions: 5.3 x 0.5 x 7.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #160,489 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I work as a Sales and Marketing Coordinator for a software development company and our Sales staff needed a refresher and something inspirational to keep them on the phones selling. The basics are covered and you get an assignment at the end of the chapter so you can apply methodologies. Since we began reading, I have seen a 20% increase in calls and 2 of my salesman have closed contracts. A good read.
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Format: Paperback
"Perfect Selling" by Linda Richardson is a good title for anyone wanting to sharpen their sales skills. The book is around 170 pages and covers 5 main areas:

1. Connect - establish rapport with customers and really care about them.
2. Explore - ask good questions and find their need(s).
3. Leverage - after finding their need(s), show how your product/service can satisfy the need.
4. Resolve - learn to overcome objections.
5. Act - various techniques for closing the sale.

The book may be read in a few sittings and contains valuable content for the seasoned sales pro or anyone wanting to break into sales. While there may not be anything earth shattering, the book is a valuable resource.

Recommended.
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Format: Kindle Edition Verified Purchase
I'm not an expert in sales, therefore I was looking for a book that introduced me to the field in a straightforward way. I was looking for a book that gave me the foundations of a selling pitch and how to manage my prospects. That is exactly what I found here; this book goes straight to the point, is highly practical and you can definitely apply this framework in the real world. For me was without a doubt, a highly valuable (and fast) reading.
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Format: Paperback Verified Purchase
Awesome advice in a great format that's easy to follow, pick up, or put down.

Essential for sales professionals, don't hesitate to buy for yourself, your sales people, or the salesperson in your life
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Format: Paperback Verified Purchase
This is the way I was taught to sell many years ago. I've gotten so good that I have forgotten many of the primary techniques that are the fundamentals of sales. I bought copies for all of my sales guys. Very good tool.
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Format: Paperback
Amazing book. If you're looking for resources like this, here's a comprehensive resource page for every aspiring sales & communication master --hope this helps, http://inspirebeats.com/blog/101-resources-for-startup-sales/
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Format: Paperback
I bought this book in the airport book shop while traveling to an appointment, the book was so simple and simpleminded that I needed and air sick bag. This is so 1980;s style of selling that has nothing to do with real corporate sales. This should be a book they give in high school business class as they say those that can do and those that can't teach. I have closed million dollar deals over breakfast, got on a plane and closed another deal the next day with a large retail chain CEO. It amazes ne how many corporations buy into this a training model. Goes to show you why big companies are not making thier comps,profits and handeling the right customers. Ethics are long gone for sales, it's just sell it and worry about the problems later. If I used these inane tools in my headquarter calls my business would not be what it is today. I would like to know who her largest customers were? What really did she sell? What was her biggest deal other than BS.
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Format: Paperback Verified Purchase
This book is primer of how to interview.

This book is basic on the dialogue framework of Perfect Selling, add selling step on it. Its easy umderstand for a newbie. For an "aged sales" benefit more.

I am salesman 20 years ago. Then reenter sales field a few years ago. I am an insurance agent, attended lots of training. After reading Perfect Selling, I found I had never learn how to do in an sales interview. After long years of selling, bad habbits may build up. Relearn is necessary.

I learn a lot from this books presentatin style. There is action after each chapter. Presentatin is clean and clear. From Stop Telling to Perfect Selling, I can see the change in customer needs. Today's customer need fast and prompt service.

This book is perfect to use as training bandbook for new sales. If you are serious, Stop Telling is must. Read Sales Success Handbook daily if you need to build a habbit of stop telling.
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