- Paperback: 456 pages
- Publisher: Wiley; 1 edition (May 10, 2010)
- Language: English
- ISBN-10: 0470578319
- ISBN-13: 978-0470578315
- Product Dimensions: 7.4 x 1 x 9.2 inches
- Shipping Weight: 2 pounds
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #927,517 in Books (See Top 100 in Books)
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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI 1st Edition
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From the Back Cover
Hit your target market every time
How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
- Maximize your online marketing
- Define a successful, ROI-focused online strategy
- Leverage the tools, vendors, and team structure that work best for your business
- Install and configure Google Analytics, or learn to tell your Webmaster what you need
- Understand analysis concepts, features, and reports
- Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
- Learn to successfully engage users through blogs, social media, and e-mail
- Learn which metrics matter and how to measure the success of SEO, display ads, and other tools
Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside
About the Author
Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team.
Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.
Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.
Top customer reviews
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I do have one major complaint and that is that the type setting is EXTREMELY SMALL. It is printed in probably a size 8 font. This is really bad for people like me who wear glasses and may want to read the book in lower light or on an exercise bike or commuter train.
If you have any difficulty at all with your vision, it might be best to buy an electronic version of the book.
In particular, the case studies used were largely relevant to me, and gave a clear sense of how analytics can truly change the game. Bread and butter areas like Adwords and Adsense subject matter carefully drilled down into succinct lessons that anybody can implement. I also appreciated the content on Google trends, a powerful and free tool that seems under-utilized.
The tradeoff with this book's comprehensiveness was ultimately that some of the content wasn't directly relevant to my clothing business, but the authors established a cogent organization to navigate the subject matter.
All in all, this book became my bible on analytics, and I expect to continue to reference it as I optimize my site and ultimately conversions.