Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing Hardcover – May 8, 2017
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who viewed this item also viewed
"Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success"
"The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships where relationships, transparency and outcomes are measured in an integrated fashion is the future you should be working on now"
-Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica
This is a must-read for CMO's and digital marketers. Performance Partnerships offers practical insights to address every modern-day marketers #1 priority: Growth."
- Robert Chatwani, CMO Atlassian & Former CMO eBay North America
"This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today."
- Cameron Herold, Author of Double Double, Meetings Suck & The Miracle Morning for Entrepreneurs
"Robert is a proven leader and innovator in the field of affiliate and performance-based marketing. He continues to be on the forefront of program development and analytics and is a great partner to help influence the future of your marketing strategy"
John Boris, SVP, Chief Marketing Officer, Shutterfly
"Why pay for marketing, when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results."
- Verne Harnish, Author of Scaling Up & Founder Entrepreneurs' Organization
"The future of marketing is in the strength of the partnerships brands foster, nurture and mutually evolve overtime. Robert has captured all that you thought you knew and shows CMOs and influencer and digital marketers what we need to know to future proof our affiliate marketing programs, and turn those programs into sustainable partnerships"
- Lee Caraher, CEO Double Forte, Author The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees & Millennials & Management
About the Author
Robert Glazer is the founder of Acceleration Partners, the leading independent performance marketing agency, which has worked with top brands such as adidas, Reebok, Target, Gymboree, Jet.com, Shutterfly, and Warby Parker. He has extensive experience in consumer, retail, and online marketing, has published more than 100 articles about performance marketing, strategy, and culture, and is the recipient of numerous accolades, including the Boston Business Journal 40 under 40 award and the SmartCEO Boston Future 50 award. A sought-after speaker, Robert has presented to global audiences, and has served as an advisor and board member to both nonprofit and high-growth businesses.
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top customer reviews
When I decided to run one of the largest online affiliate networks in retail and rehabilitate the internal credibility of its affiliate marketing channel, I sought out partners who saw the channel for would it could be. Bob Glazer was among my first phone calls. Why? Like any good counselor, he understands history. He has the context to add validity to why this performance-based world has fallen short of its potential and what it takes to make it so great. He also has the energy and the will to lead a needed revolution to make it better. With his gift of storytelling, Bob is well positioned to serve not only as the honest curator of the ecosystem’s history, but he may very well become the Press Secretary of it’s brave new future. Thanks to this book, we are on our way to move Performance Marketing from a narrowly defined “channel” to a model we embrace, trust and incorporate more broadly across a business.
Few people are as knowledgeable as Glazer is when it comes to the affiliate/performance marketing space. Bob not only has a great understanding of the channel but he can also take that knowledge and put it in to practice with his clients. If you are involved in the affiliate or performance marketing space you need to read this book.