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Permanent Hair Color by Revlon, Permanent Hair Dye, Total Color with 100% Gray Coverage, Clean & Vegan, 40 Dark Brown, 3.5 Oz

4.4 out of 5 stars 7,371 ratings

Currently unavailable.
We don't know when or if this item will be back in stock.
1 Count (Pack of 1)
40 Dark Brown
  • CLEAN AND VEGAN HAIR COLOR: Our innovative clean and vegan hair dye is formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates
  • GENTLE ON HAIR: The nourishing cream formula is gentle on your hair and respectful of your scalp, and is infused with cannabis sativa (hemp) seed oil
  • 100% GRAY COVERAGE: Rich, vibrant hair color that covers even the most stubborn grays and lasts for up to 6 weeks! Change your look, or cover gray hair, it’s your choice!
  • EASY TO USE HAIR COLOR KITS: The permanent, at-home hair dye kits are so easy to apply, with a simple, mess-free, non-drip formula
  • 16 BOTANICAL ENRICHED SHADES: Botanical Enriched Conditioning Gloss with camellia oil is infused with shade-specific ingredients: sesame oil for brown hair dye, black-tea extract for black or dark hair, cranberry for red hair color, and chamomile for blonde or platinum

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From the manufacturer

total color

100% Gray Coverage With Clean + Vegan Total Color

No more grays or dull color. Total Color provides 100% gray coverage with rich and vibrant hair color. The clean, vegan formula is free of ammonia, parabens, sulfates, and phthalates.*. *Formulated without adding ammonia, parabens, sulfates, and phthalates.

At-Home Clean + Vegan Hair Color

total color

100% Gray Coverage

Permanent at home hair color, 100% coverage even on your most stubborn grays.

total color

Long-Lasting Color

Rich and vibrant hair color that lasts up to 6 weeks, true gorgeous hair color at home in your go-to shade or that hair color trend you want to try.

total color

Clean + Vegan

*Formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates.

total color

Nourishing Formula

Gentle on hair and scalp, with nourishing formula infused with cannabis sativa (hemp) seed oil.

total color
Everything You Need Is in the Box

How to Use Total Color Permanent Hair Color

STEP 1: Before starting conduct a patch test (see instructions).

STEP 2: Apply hair color, starting at roots, in small sections (about 1/2" each). Typical leave-on time for allover color is 25 minutes, add 5 more minutes for stubborn grays. Certain shades will take a bit longer (see instructions).

Is Total Color vegan?

Yes. Our formula is free of any animal derived ingredients.

What if I have stubborn gray hair?

Depending on the hair color shade selected, we recommend leaving Revlon Total Color on your hair for an additional 5 minutes during the application time in order to combat and completely cover stubborn grays.

How do I fix my hair if I mess up when coloring at home?

Don't worry–we can help you achieve your perfect shade in no time. For a consultation on the perfect shade to get the result you want, please contact 1 (800) 473-8566. Updated hours: Monday – Thursday 10AM-4PM.

Total Color contains Cannabis Sativa (Hemp) Seed Oil. Will this ingredient get me high?

No. Total Color contains Cannabis Sativa (Hemp) Seed Oil as part of its nourishing color formula. This ingredient is derived from hemp seeds which have no psychoactive properties.

Are the Total Color hair color kits recyclable? What is FSC (Forest Stewardship Council) certification exactly?

Yes. Since Revlon Total Color is a clean and vegan hair color formula, we are all about keeping the rest of our kit as green as possible. All of our cartons and instruction leaflets are FSC certified and recyclable.

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Root Erase

Formula

Formulated without adding ammonia, parabens, sulfates, and phthalates.

Formula

Formulated without adding ammonia, parabens, sulfates, and phthalates.

Formula

Formulated without adding ammonia, parabens, sulfates, and phthalates.

Perfect for

Longlasting high-definition color and shine

Perfect for

Clean, vegan, high-performance color

Perfect for

Easy at-home root touch-ups

Benefits

3D color gel technology, multi-tonal hair color

Benefits

Nourishing conditioning glosses, permanent color, no parabens, sulfates, gluten

Benefits

5 minute root touch-up kit, seamlessly matches leading hair color shades

Form

Liquid gel formula

Form

Non-drip cream formula

Form

Cream formula

Results in

25+ minutes, please refer to leaflet for guidance on processing time

Results in

25+ minutes, please refer to leaflet for guidance on processing time

Results in

As little as 5 minutes, please refer to leaflet for guidance on processing time

Product Description

Meet REVLON Total color, A hair color that's free of many ingredients and created with a formula that's not only gentle on hair, but respectful of scalp, too. REVLON Color surround technology allows the color to penetrate deeply into each and every strand for rich, natural-looking results from root to tip. This high-impact color system provides 100% gray coverage - even on the most stubborn grays! That means 6 weeks of rich, vibrant color. Ultra-moistruzied hair with less breakage. Hair so soft, you won't want to stop touching it. Healthier looking hair and brilliant, shiny results.

Product details

  • Product Dimensions ‏ : ‎ 2.2 x 3.4 x 6.69 inches; 1.59 Ounces
  • Item model number ‏ : ‎ 309970096847
  • UPC ‏ : ‎ 309970096847
  • Material Feature ‏ : ‎ Compostable Warning
  • Manufacturer ‏ : ‎ AmazonUs/REVL7
  • ASIN ‏ : ‎ B07YDX4PT5
  • Customer Reviews:
    4.4 out of 5 stars 7,371 ratings

Important information

Safety Information

COLORANT CONTAINS TOLUENEDIAMINES. DEVELOPER CONTAINS HYDROGEN PEROXIDE

Ingredients

Aqua/Water/Eau, Laureth-2, Ethanolamine, Isostearic Acid, Glyceryl Stearate SE,Glycerin, Propylene Glycol, Toluene-2,5-Diamine Sulfate, Polyquaternium-22, CocamidopropylBetaine, Lauryl Glucoside, Stearyl Alcohol, Cannabis Sativa Seed Oil, Erythorbic Acid, IsopropylAlcohol, Sodium Chloride, Tetrasodium EDTA, Parfum (Fragrance), Sodium Sulfite, SteartrimoniumChloride, 2,4-Diaminophenoxyethanol HCl, 2-Amino-3-Hydroxypyridine, 2-Methylresorcinol, 4-Chlororesorcinol, m-Aminophenol, p-Aminophenol .N00943

Directions

Safety First! A few warnings. (Insert ! Triangle Symbol) Hair colorants can cause severe allergic reactions. Read and follow instructions. This producy is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase the risk of allergy.Do NOT color your hair if:• You have a rash on your face or sensitive, irritated and damaged scalp.• You have ever experienced any reaction after coloring your hair.• You have experience a reaction to a temporary "black henna" tattoo in the past.Wait at least 14 days after relaxing, bleaching or perming before coloring. Mixing ratio 1:1.5Before Coloring your hair:Perform a skin allergy test 48 hours before you use this product, even if you have used coloring products before. Wear suitable gloves.Caution:This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.60 Light Natural Brown colorant contains toluenediamines. Developer contains hydrogen peroxide.Rinse hair well after application. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. KEEP OUT OF REACH OF CHILDREN. Store unopened kit in a cool, dry place until ready to use (do not refrigerate). A skin allergy test must be completed 48 hours before you use this product, even if you have used coloring products before. If any irritation or reaction occurs, discontinue use immediately.

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
7,371 global ratings

Top reviews from the United States

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Reviewed in the United States 🇺🇸 on November 12, 2022
Size: 3 Count (Pack of 1)Color: 93 Light Golden BlondeVerified Purchase
One person found this helpful
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Reviewed in the United States 🇺🇸 on November 14, 2022
Size: 3 Count (Pack of 1)Color: 60 Light Natural BrownVerified Purchase
3 people found this helpful
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Reviewed in the United States 🇺🇸 on September 6, 2022
Size: 1 Count (Pack of 1)Color: 51 Medium Ash BrownVerified Purchase
6 people found this helpful
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Reviewed in the United States 🇺🇸 on November 17, 2022
Size: 3 Count (Pack of 1)Color: 51 Medium Ash BrownVerified Purchase
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5.0 out of 5 stars My new favorite
By Southwest on November 17, 2022
Easy non drip cream looks very natural and last a bit longer than color silk. I just wish they had more of a shade range. Medium ash brown. No annoying strong s ent.
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Reviewed in the United States 🇺🇸 on November 3, 2022
Size: 1 Count (Pack of 1)Color: 50 Medium Natural BrownVerified Purchase
2 people found this helpful
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Reviewed in the United States 🇺🇸 on November 11, 2022
Size: 1 Count (Pack of 1)Color: 53 Medium Golden BrownVerified Purchase
Reviewed in the United States 🇺🇸 on October 21, 2022
Size: 1 Count (Pack of 1)Color: 40 Dark BrownVerified Purchase
One person found this helpful
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Reviewed in the United States 🇺🇸 on October 22, 2022
Size: 1 Count (Pack of 1)Color: 6R Light AuburnVerified Purchase
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Top reviews from other countries

A. Shopper
5.0 out of 5 stars Love Love Love this hair colour!
Reviewed in Canada 🇨🇦 on March 21, 2021
Size: 1 Count (Pack of 1)Color: 40 Dark BrownVerified Purchase
6 people found this helpful
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Emilie
1.0 out of 5 stars Décevant, ne surtout pas utiliser
Reviewed in France 🇫🇷 on November 6, 2020
Size: 1 Count (Pack of 1)Color: 63 Light Golden BrownVerified Purchase
11 people found this helpful
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John
2.0 out of 5 stars Could still have a reaction
Reviewed in Canada 🇨🇦 on December 11, 2021
Size: 1 Count (Pack of 1)Color: 10 BlackVerified Purchase
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2.0 out of 5 stars Could still have a reaction
Reviewed in Canada 🇨🇦 on December 11, 2021
I got this for my wife, and she had a bad allergic reaction within a few hours. Luckily, she did a skin patch test on her arm instead of putting it in her hair. It may be better for sensitive scalps, but it still contains ingredients that commonly cause reactions
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2 people found this helpful
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Amazon customer
5.0 out of 5 stars Aucune allergie ! Je l’adopte
Reviewed in France 🇫🇷 on January 21, 2021
Size: 1 Count (Pack of 1)Color: 60 Light Natural BrownVerified Purchase
6 people found this helpful
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PVV
5.0 out of 5 stars Hair feels and looks amazing
Reviewed in Canada 🇨🇦 on March 21, 2022
Size: 1 Count (Pack of 1)Color: 10 BlackVerified Purchase