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on February 3, 2017
Antiquated and outdated. I read it because I thought it might offer something new, but it's not for anyone who is already running a newsletter aka permission marketing. If you are using Mailchimp (or Aweber or Constant Contact etc...) already...skip this. You need something more current.
on September 19, 2010
This book was written in 1999, but surprisingly still completely relevant today. The examples are a bit dated, but since it's a conceptual book, the reader will get a good basic introduction to the concept behind opt-in email and direct response marketing.
I recommend this book to beginners with no experience with direct marketing or opt-in email marketing knowledge. Although very well written and in a very readable tone, experienced marketers or those with the basic knowledge of marketing will find the book a bit boring and repetitive. For more advance readers, I suggest No B.S. Direct Marketing by Dan Kennedy.
I would give the book a higher rating as an introduction to direct marketing if it were edited down by about 1/3 its size due to repetition in the book otherwise it's a good book.
I recommend this book to beginners with no experience with direct marketing or opt-in email marketing knowledge. Although very well written and in a very readable tone, experienced marketers or those with the basic knowledge of marketing will find the book a bit boring and repetitive. For more advance readers, I suggest No B.S. Direct Marketing by Dan Kennedy.
I would give the book a higher rating as an introduction to direct marketing if it were edited down by about 1/3 its size due to repetition in the book otherwise it's a good book.
on February 18, 2017
Its an older book. Late 1990's so not everything is relevant to today.
on December 23, 2015
Wow, this book is dated! It desperately needs an update.
This book was written before the age of Google, YouTube, Twitter, and Facebook. He says the internet will never overtake TV. Well, it has. On page 167, he even talks about a dial-up 14.4 modem. On page 222 he says that web is terrible at giving reach and goes on to recommend that people reduce their web presence (p. 237).
Look, there are GREAT ideas in here about how marketing really can and should work so that it benefits and helps people rather than annoys and angers them, but so many of the examples and applications are obsolete, it almost makes the book obsolete....
If this book were given a modern makeover, it would be a 5-star book.
This book was written before the age of Google, YouTube, Twitter, and Facebook. He says the internet will never overtake TV. Well, it has. On page 167, he even talks about a dial-up 14.4 modem. On page 222 he says that web is terrible at giving reach and goes on to recommend that people reduce their web presence (p. 237).
Look, there are GREAT ideas in here about how marketing really can and should work so that it benefits and helps people rather than annoys and angers them, but so many of the examples and applications are obsolete, it almost makes the book obsolete....
If this book were given a modern makeover, it would be a 5-star book.
on August 8, 2014
Haven't read much of it yet, it's pretty good and I may rate it higher when i GET CLOSER TO THE END.
on July 27, 2000
This is a clever little book. Not full of great wisdom nor packed with "Wow" insights. In fact the writing verges on dull and is partitioned such that every page or so is one full section.
However, it is a rich source of ideas when you are stumped as what to do next in marketing or selling. Sort of the book that you hide at home and come in Monday to throw a new idea on the table during the bull session on weekend sports.
Don't pay full price for it, but it is a handly little resource.
However, it is a rich source of ideas when you are stumped as what to do next in marketing or selling. Sort of the book that you hide at home and come in Monday to throw a new idea on the table during the bull session on weekend sports.
Don't pay full price for it, but it is a handly little resource.
on December 26, 2013
Again, much information was outdated and emails nonexistent. Not much help but has some pretty good info. You can try
on August 27, 2009
Permission Marketing: Turning Strangers into Friends and Friends into Customers gave me some good ideas, and a good perspective on marketing, but some of the information is dated. I also found some of the book unnecessarily repetitive.
