Format: HardcoverChange
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on April 12, 2017
Very good book never thought about marketing in this way.
on April 3, 2017
The advice in Godin's book continues to be pertinent and actual. Worth reading as a beginner's guide to modern day marketing.
on March 7, 2017
Seth Godin is right about this. It feels a bit aged, but the crafty reader will develop from it.
on February 28, 2017
Seth Godin is the Marketing God
on February 18, 2017
Its an older book. Late 1990's so not everything is relevant to today.
on February 3, 2017
Antiquated and outdated. I read it because I thought it might offer something new, but it's not for anyone who is already running a newsletter aka permission marketing. If you are using Mailchimp (or Aweber or Constant Contact etc...) already...skip this. You need something more current.
on January 10, 2017
Alot of good information .
on January 2, 2017
While some of the references to cultural events and companies may be outdated, the principles in this book are as solid today as they were when they were penned.
