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Written a long time ago in a galaxy far away, Permission Marketing still holds many truths for today's marketing managers
on April 16, 2017
Permission Marketing: Turning Strangers into Friends and Friends into Customers While the book is showing it's age, it's also still vitally needed by marketers of all levels.
One of my friends has an electric car. The place he bought it for, the place that has his contact information, the place that KNOWS he bought an electric car, sent him a coupon for an oil change. Think about it. In an era where big data is a thing, where Target is capable of knowing your daughter or wife is pregnant before you do, we have a car company sending someone a coupon for a service that they cannot use on a vehicle that was sold to them by the same people sending the coupon.
Permission Marketing has a long way to go and for companies to be successful, has to be embraced at all levels.
One of my friends has an electric car. The place he bought it for, the place that has his contact information, the place that KNOWS he bought an electric car, sent him a coupon for an oil change. Think about it. In an era where big data is a thing, where Target is capable of knowing your daughter or wife is pregnant before you do, we have a car company sending someone a coupon for a service that they cannot use on a vehicle that was sold to them by the same people sending the coupon.
Permission Marketing has a long way to go and for companies to be successful, has to be embraced at all levels.
on April 12, 2017
Very good book never thought about marketing in this way.
on April 3, 2017
The advice in Godin's book continues to be pertinent and actual. Worth reading as a beginner's guide to modern day marketing.
on March 7, 2017
Seth Godin is right about this. It feels a bit aged, but the crafty reader will develop from it.
on February 28, 2017
Seth Godin is the Marketing God
on February 18, 2017
Its an older book. Late 1990's so not everything is relevant to today.
on February 3, 2017
Antiquated and outdated. I read it because I thought it might offer something new, but it's not for anyone who is already running a newsletter aka permission marketing. If you are using Mailchimp (or Aweber or Constant Contact etc...) already...skip this. You need something more current.
on January 10, 2017
Alot of good information .
on January 2, 2017
While some of the references to cultural events and companies may be outdated, the principles in this book are as solid today as they were when they were penned.
