Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients in 300 industries seek his capacity to integrate sales, engineering, art and psychology.
His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business.
His works include the world's most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing. These are textbooks at a number of universities.
He wrote Industrial Ethernet, and his book Evolution 2.0: Breaking the Deadlock Between Darwin and Design applies his digital expertise to the thorniest question in science.
In 2015 he launched the Evolution 2.0 Prize which aims to solve the biggest mystery in biology. He has a degree in Electrical Engineering from the University of Nebraska. He lives in Chicago.