The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) 1st Edition, Kindle Edition

4.3 out of 5 stars 21 customer reviews
ISBN-13: 978-0125662512
ISBN-10: 0125662513
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Editorial Reviews

Review

"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you use personas, if you have thought about using them, if you don't even know what they are, this is the book for you." - Don Norman, author of Emotional Design and The Design of Everyday Things

"Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster." Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

Book Description

A field guide exclusively focused on interaction design's most popular new technique.

Product details

  • File Size: 50443 KB
  • Print Length: 741 pages
  • Page Numbers Source ISBN: 0125662513
  • Publisher: Morgan Kaufmann; 1 edition (August 4, 2010)
  • Publication Date: August 4, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B006OM89KQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,238,232 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4.3 out of 5 stars

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