From Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.) (c)
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"A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years."
- Derek Sivers, founder of CDbaby.com and sivers.org
"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
- Kevin Kelly
, founding executive editor of Wired
and author of What Technology Wants"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."- Seth Godin, author of Linchpin"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."- David Allen, author of Getting Things Done"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."- Ali Safavi, executive director of international sales and distribution, The Walt Disney Company