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The Personal MBA: Master the Art of Business Paperback – August 28, 2012
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Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
- The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
- The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking.
- 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
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This book is a great overview of many business topics and will help you identify which topics you need to learn more about. It also provides several other resources to learn about those topics more in-depth if you think you're weak in a topic.
My only wish was that the book had more case studies from the author's clients rather than focusing on some examples based on his own life. But that didn't happen too much.
Still a great read and a good reference book on business topics.
He really explains a lot of complex topics as simply and concisely as anyone possible could. The short sections make the book in general less daunting and much more digestible. I love the advice he has to offer, and I can tell already that it's affected my business and habits heavily.
I would recommend it to anyone as it contains the essence of what human endeavour means and how the world is functioning.
This is the best book I ever red on business as it covers the full spectrum of topics involved and makes these accessible to whoever is willing to learn.