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The Personal MBA: Master the Art of Business Paperback – August 28, 2012
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From Publishers Weekly
Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught in business schools is outdated; you're better off saving the expense and finding other ways to learn about these core principles--which Kaufman synthesizes--in such areas as value creation, marketing, sales, and finance. He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do. Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out if more information is needed. While Kaufman's rallying call will not eradicate the need or desire for M.B.A. degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to. (Dec.) (c)
(c) Copyright PWxyz, LLC. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
- Kevin Kelly, founding executive editor of Wired and author of What Technology Wants
"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
- Seth Godin, author of Linchpin
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
- David Allen, author of Getting Things Done
"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
- Ali Safavi, executive director of international sales and distribution, The Walt Disney Company
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He really explains a lot of complex topics as simply and concisely as anyone possible could. The short sections make the book in general less daunting and much more digestible. I love the advice he has to offer, and I can tell already that it's affected my business and habits heavily.
I would recommend it to anyone as it contains the essence of what human endeavour means and how the world is functioning.
This is the best book I ever red on business as it covers the full spectrum of topics involved and makes these accessible to whoever is willing to learn.
Kaufman says "I had to rebuild my understanding of business from the ground up" - and what you and I get is the high quality end result of him weeding out the fluff from the good stuff.
Since Kaufman read like thousands of books to learn all this stuff, there's a ton of good quotes like this gem from Scott Berkun: "There is a difference between (a) what an MBA does to help you prove your abilities to others and (B) what getting an MBA actually does to improve your abilities. They are two different things."
That's the essence of The Personal MBA, that you and I can improve our knowledge and abilities in value creation, marketing, sales, value delivery, finance, the human mind, working with ourselves/others, and understanding/analyzing/improving systems WITHOUT spending $100,000 on business school.
I say this without an ounce of exaggeration...The Personal MBA is one of the (if not the) best business books I've ever read. Thanks, Josh Kaufman. You just saved me $100,000.