- File Size: 186 KB
- Print Length: 189 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Creative Ways Publishing (October 28, 2011)
- Publication Date: October 28, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0060ZB8UK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,713,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$15.99|
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Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization (Marketing Insight Guides Book 1) Kindle Edition
|Length: 189 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top Customer Reviews
An example of what you'll read is this hot tip from the chapter, "Emotional Reasons for Buying."
"If you'd like to charge premium prices and trigger longing for your product or service, fuel the dreams of customers, advises Gian Luigi Longinotti-Buitoni, CEO of Ferrari north America and author of a fascinating book, Selling Dreams."
She goes on to say, "If you think your product or service is too functional to ignite dreams, consider how people can buy a thing or choose their vendor for emotional reasons."
Yudkin explains, ". . . In 1989 many bought Salman Rushdie's 'The Satanic Verses' not to read it but to strike a blow for civilization in the face of death threats against him." She gives other examples of how to put emotion into your product or service and sell the emotion.
While many experienced marketers will find some of the information common knowledge, those with less experience will find it full of useful information that can greatly help them increase their profits. It often takes just one thing to turn a sour business around and make it profitable.
-- Susanna K. Hutcheson
One things I've always appreciated about Marcia - and this latest offering of hers is full of such examples - is her willingness to be contrarian, to go against what the herd believes is gospel. This book epitomizes her approach throughout her career: good, solid, fresh marketing ideas that just make sense and get results. Highly recommend.
Peter Bowerman, Author
"The Well-Fed Writer" series