- File Size: 4009 KB
- Print Length: 93 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Dooley Direct LLC; 1 edition (March 7, 2016)
- Publication Date: March 7, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01CPKYDKU
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #353,454 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Persuasion Slide - A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade Kindle Edition
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It's centered around the idea that persuading people to do something depends on a number of simple factors: a nudge (initial push) , gravity and incline (creating urgency), and reducing friction. This can be used as a model for marketers, for sales people, or even to design (or re-design) a business model.
I know I have read a good book if it gets my brain going in different directions, I make lots of notes, and gets my mind thinking about how to apply this in my job. The Persuasion Slide is such a book. Very much worth your time and your money.
His new book is short. And that's a great thing. Fake guru's spend page after page with fluff. Roger could easily spend 200+ pages talking about psychology and how he came to develop his system of the slide, but that's not the goal of the book. It's to the point, with actionable steps to make your sales convert more with just enough of the psychology so that you will understand the concepts. And if you're interested, there are enough breadcrumbs that will lead you to more resources to get all the background you could ever want in the neuromarketing field.
I laughed out loud at one point when Roger talked about how some graphic designers put photos on their sites because they think it makes them more "professional." I knew exactly the type of "ever-popular shot of girl wearing headsets" stock photo he was talking about.
Amazon's Kindle App automatically tells you the book is over after the last chapter, right before the Appendix. I normally am one of those guys that don't always go through it. I'm glad I did here, some of the most interesting examples of how to implement the Persuasion Slide are there. It could definitely be it's own chapter.
My only real complaint with the book is that I've read so much of Roger's blog that I was already familiar with most of the concepts. Although even then I did find some new tips, and got refreshed on the ones I forgot.
How to manipulate people.
It's great at that. It shows you a solid layout and format for understanding human brains.
And how to sell to it.
Let me see if it worked:
Do you want to learn the easy way to sell to people?
Buy this book. It will show you the fastest and easiest way to sell your crap to people.
Did it work? Idk Roger let me know if people bought it.
The book is short and highly applicable not just for marketers but anyone in sales as well. Breaking down the different phases in which a person moves through a sales funnel/process is crucial. Roger not only does this but also provides a fantastic workbook for teams to work through.
I hope this becomes a hardcopy soon, as it needs to sit on my coveted neuromarketing shelf along with his other book "Brainfluence".