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Persuasive Communication: Get What You Want Without a Gun! Paperback – October 26, 2011
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I was so ready for this book. I read it in one day, and could not put it down. Now I have been carrying it around doing the worksheets and sharing it with friends for months. It is a standard in my briefcase. Initially I bought five eBooks and then eight paperbacks; I am handing them out to my staff like candy.
Look a few months ago, before Garf, I knew I had a strong idea, a great program, and a quarter of a century of track record behind my project, yet I still went into each opportunity where I was pitching my charitable gift request and my services completely blind.
Yes I made my sincere pitch and was rewarded with positive feedback or on enough occasions a gift, but each time I was never quite sure of the landscape or how to navigate my donor’s reactions.
I was confident, enthusiastic, but still a bit unsteady on my feet.
And yes I had read every Kim Klein and Mal Warwick how to guide and absorbed every article and advice I could on fundraising.
Don’t get me wrong, I have and am having some success on an issue that my investors call an “impossible challenge”.
Yet, now in the last few months, I really can see a difference. I was doing my work to educate my donors on the value of my program but I was doing so without the illumination or enlightenment that Garf delivers in Persuasive Communications.
I was frankly skeptical. Contrary to the old adage, I DO judge books by their cover---and this particular book had a somewhat unimpressive cover.
But my friend kept raving, So finally I dared to waste a few minutes of my precious time.
I enjoyed the book a immensely. I especially liked the first five chapters, which take the principles of salesmanship and apply them more broadly to all aspects of life.
I especially liked the part about "Brand versus Concept." I thought about how this could help me in my own life, and I realized that it will be a valuable piece of insight. I also loved the chart that showed a small number of "Success" squares and a large field, reminding me of why persevering is so important. Also the many tips for how to be objective and not be hurt by rejection.
Considering how much difference the art of persuasion can make in one's life, you would think there'd be more books like this one. We assume that the ability to persuade is an inborn gift, like charisma or good looks.
Maynard Garfield's contribution is to show convincingly that persuasion is not magic, but rather a craft consisting of a set of concepts and attitudes, all of which are readily at hand.
I only wish that somebody told me this a long time ago!
For me the book has already been a benefit and a blessing -- so rich with ideas that resonated and made me think. On every page I sense the caring spirit and wise guidelines of a born teacher. My thanks to the author for sharing his hard-won knowledge.