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Andy Maslen

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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell 1st Edition

by Andy Maslen (Author)

4.5 60 ratings

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Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
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Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Review

"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. ...It’s a full copywriting curriculum, with exercises, downloads and feedback. ...[Maslen] makes the neuroscience behind the ideas easy to understand, and applicable.

Who is Persuasive Copywriting for? Everyone who writes with a purpose. If you learned traditional copywriting and now need to add spice to your writing, then buy this. If you’re self-taught, then definitely buy this. Oh, and read it too. And do the exercises. Even though I’ve been writing for many years, it’s a good reminder for me and helps my arguments when coaching or chatting with clients." -- Bianca Smith ― Tap Dancing Spiders

"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." -- Sally Bibb ― author and founder of Engaging Minds

"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." -- Tim Rich ― co-founder of writing association 26

"[P]rovides aspiring copywriters with the confidence to try a psychological approach yielding instant improvements with respect to copywriting; demonstrates how to write enjoyable, compelling copy that stands out in today's extraordinarily competitive marketplace; demystifies advanced copywriting skills with examples, quizzes, exercises and tips. ...[V]ery strongly recommended for personal, professional, corporate, academic, and community library collections." -- Midwest Book Review ― Wisconsin Bookwatch, The Business Shelf

"Persuasive Copywriting is a valuable book for anyone with the intention to sell or attract readers. The techniques within can be applied to longer written copy, as well as Web-based ads and social media. I felt the most helpful part of the text was where the author shared examples of both good copy and bad copy in each chapter, so the reader could clearly distinguish the difference and compare it to their own work. I definitely feel like I have a better grasp on copywriting now, and Maslen’s book will serve as a reference as I continue to hone my skills." -- Sabrina Williams ― Breeni Books

"Persuasive Copywriting is not an introduction to the field or a primer, but rather a more in-depth look at various psychological principles behind copywriting that will help writers more effectively target their customers. Organized, useful, and sharp, the work would be a valuable addition to the libraries of copywriters—and writers—looking at how to improve responses to their writing." -- Stephanie Bucklin ― Foreword Reviews

"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen.

Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing.

Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." -- Jed Wylie ― author, Make Your Website Sell

"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." -- Sonja Jefferson ― co-author 'Valuable Content Marketing'

"Persuasive Copywriting gives new and experienced writers the tools to do away with the early failures. Using the important devices in the book, writers can start successful campaigns from the beginning."
-- Prasanna Bidkar ― Non Fiction Book Reviews

"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." -- Vikki Ross ― copywriting expert

"I've been a fan of Andy Maslen's copywriting articles for many years. So when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing." -- Steve Slaunwhite ― author 'The Wealthy Freelancer'

About the Author

Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content, and he is CEO of Andy Maslen Copywriting Academy, which trains copywriters. He has written for The Economist, Readers Digest, The New York Times Company, The London Stock Exchange, Prudential, BBC Worldwide, and PricewaterhouseCoopers. Andy is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).

ISBN-10

0749473991
ISBN-13

978-0749473990
Edition

1st
Publisher

Kogan Page
Publication date

March 28, 2015
Language

English
Dimensions

6 x 0.75 x 9 inches
Print length

256 pages
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Andy Maslen
38
Paperback
33 offers from $18.16

Product details

Publisher ‏ : ‎ Kogan Page; 1st edition (March 28, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0749473991
ISBN-13 ‏ : ‎ 978-0749473990
Item Weight ‏ : ‎ 13.6 ounces
Dimensions ‏ : ‎ 6 x 0.75 x 9 inches

Best Sellers Rank: #2,437,020 in Books (See Top 100 in Books)
- #2,879 in Advertising (Books)
- #3,128 in Communication Reference (Books)
- #7,217 in Communication Skills

Customer Reviews:
4.5 60 ratings

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Hi. Thanks for stopping by Andy Maslen's Amazon author page.

Do you want to be always up to date and not miss out on new releases? Then follow Andy on Amazon simply by clicking on the follow button on the title page or this author page below the title or Andy's picture.

Andy writes thrillers across a number of genres: police procedurals, vigilante, psychological, suspense and horror. He spent 30 years in business before turning to writing full time.

Readers praise Andy's novels for their sense of place, kinetic action sequences, realistic dialogue and detailed depiction of the effects of conflict on minds and bodies. And for his meticulous research into police procedure around the world.

He is the creator of best-selling series featuring Kat Ballantyne, Gabriel Wolfe, Stella Cole and Inspector Ford, plus standalone novels and short stories.

He lives in Wiltshire.

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Steve

Without A Doubt The Best Freakin' Book I Have Ever Read On Copywriting! You Gotta Get This Thing!

Reviewed in the United States on September 18, 2016

Verified Purchase

I have read to half way through the 40th page and I am absolutely blown away. This is, by far, the best book I have read on the topic. If you only invest in one book on copywriting, this should be the one. It is nothing short of a masterpiece! The author is brilliant. Before purchasing this I had never heard of Andy Maslen, but after reading only as far as I have I am a fan... 110%. I could sit here and write paragraphs praising this book, but Ill save you the novel... Just do yourself a favor and BUY THIS! I've been passing this book over for a few months, don't make the mistake I did by waiting!

6 people found this helpful

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Amazon Customer

If you’re a small business owner, you should read this.

Reviewed in the United States on February 26, 2019

Verified Purchase

This is one of my first books on copy writing and I have learned so much. As a small business owner, I have struggled trying to create content and copy that was persuasive. After learning the material in the book, I find it so much easier to not only be relevant in my copy but the creation and writing is easier too. Thank you!

One person found this helpful

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Amazon Customer

The book is in an acceptable condition (wouldn't say good)

Reviewed in the United States on November 4, 2023

Verified Purchase

The description is correct, but the book is falling apart. It has some coffee/tea stains and the pages were obviously wet at some point. It's not a terrible or unusable product, but it could be described better. It is in an acceptable condition and I absolutely love this book and wanted a physical copy.

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Gonzalo Calmet

It's worth every page!

Reviewed in the United States on September 10, 2017

Verified Purchase

This is an excellent book for anyone looking to achieve better connection and results through copy writing. It has lot's of examples, excercises and big ideas highlighted so you never miss the point. Most important, it has been designed to work as a daily tool for your writing team. It's worth every page.

One person found this helpful

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Robert Williger

A book that will be a reference for years to come.

Reviewed in the United States on July 5, 2016

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I had seen this book mentioned on several copy writing forums and decided to read it. I am very glad I did, Andy does a great job of explaining many concepts in copy writing. As an experienced copywriter I gained a lot of insight and it would provide a solid education to someone new to copy writing as well.

4 people found this helpful

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Jimmy

Get Limbic with Your Copy

Reviewed in the United States on August 22, 2015

Verified Purchase

This book is the real deal. If you want to improve your writing, and become a truly effective marketeer, grab this book. I've read it twice and am sure I'll read it countless times. Great information presented in a very clear and logical manner. Just do it.

2 people found this helpful

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Teacher reader

Helpful!

Reviewed in the United States on August 20, 2019

Verified Purchase

Great content! Every chapter helps the copywriter improve the copy!

Reviewed in the United States on August 10, 2015

Verified Purchase

As expected from andy. Another masterpiece book that delivers the core principles of connecting with your readers. Although more examples/swipe file could have been given. All in all, a great read.

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Márcio Chiabotto

Indispensável

Reviewed in Brazil on February 4, 2019

Verified Purchase

Estou feliz por considerar todas as resenhas positivas para esse livro na Amazon americana. Fiquei um tanto cético com um livro recebendo tanta aprovação, mas resolvi tentar... e não é que ele realmente é incrível?
Se você quer expandir seu conhecimento em copywriting na prática (sim, o livro incentiva o leitor a praticar com exercícios), esse é o livro. No final das contas, marquei pelo menos uma frase em cada página de tão conciso o conteúdo.
Leia, releia e sempre aprenda algo novo.

One person found this helpful

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Customer

Very useful

Reviewed in Germany on March 7, 2019

Verified Purchase

Very useful.

Riccardo F.

IMPERDIBILE

Reviewed in Italy on November 27, 2017

Verified Purchase

"...e ti ritrovi a divorarlo, pagina dopo pagina, sempre più affamato di sapere quale sarà il prossimo segreto della scrittura persuasiva che l'autore ti svelerà"

Consigli preziosissimi e APPLICABILI DA SUBITO, grazie ad esercizi stimolanti che l'autore ci propone al termine di ogni concetto spiegato.

Imperdibile per chiunque scriva per vendere, e non solo!

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Amazon Customer

Five Stars

Reviewed in Canada on August 19, 2016

Verified Purchase

Great service! Great Book! Very Helpful!

Kindle Customer

Great book. Lots of good advice.

Reviewed in Australia on October 20, 2016

Verified Purchase

Great book. Lots of good insights. Many books that I have read on copy writing are vapid and as shallow as a rain puddle. This is different. It has depth and lots of pearls of wisdom. I am glad I bought it, I enjoyed reading it and will certainly be applying the advice in the future.

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