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HBR Guide to Persuasive Presentations (HBR Guide Series) (Harvard Business Review Guides) Paperback – October 2, 2012
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Much of HBR Guide to Persuasive Presentations is an executive summary of Duarte's previous two books. As I went through, I often thought, "There's the presentation structure from Resonate.... ooh, and there are diagram types from Slide:ology." That said, even in sections that cover old ideas, there are new examples. The book is right up to date, using examples from earlier this year.
The last two sections of the book - "Delivery" and "Impact" - are the ones of most interest, because they have the most new material. There's a good section on giving webinars and other remote presentations online. How can you give a presentation that people will listen to... when people are much more likely to check email during that time? There's a discussion on working with an interpreter to deliver a presentation to people who don't speak your language.
Online crowds might be interested in her sections on following-up presentations with social media tools. For example, she encourages speakers to create a hashtag for their presentations - but not "canned" tweets. She cites research that people want to determine what's important, so suggesting tweets to the audience makes it less likely people will use it. There's also good discussion about the pros and cons of monitoring the backchannel during a conference, for example.
HBR Guide to Persuasive Presentations is a very different beast from Slide:ology and Resonate. The size of the book is something you can readily throw in a backpack or purse, rather than the oversized trade paperback of the predecessors. The production is spare.Read more ›
As is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from 25-30 sources in a single volume at a price (about $12.50 from Amazon in the bound version) for a fraction of what article reprints would cost.
The material was selected and to help those who read this book to improve their abilities to convince members of an audience why the given ideas matter to them, win over tough crowds, balance emotional and analytical appeal of the given "message," craft memorable phrases and examples, create powerful visuals when needed, strike the right tone, hold an audience's attention, and measure the impact of the presentation.
Duarte organizes her material within seven sections. All of it is of outstanding quality and value. These are among the dozens of passages of special interest to me, each prefaced by "How to...":
o Present Clearly and Concisely to Senior Executives (Pages 11-20)
"Help them make big decisions on a tight schedule."
o Anticipate and Prepare for Resistance (33-36)
"Think through opposing perspectives."
o Create a Solid Structure (65-66)
"Storytelling principles provide a framework."
o Determine the Right Length for Your Presentation (99-102)
"Keep your audience engaged by budgeting your time.Read more ›
In Nancy Duarte's new book she presents useful tips delivered in quick to read chapters, to help you in the process of planning your presentation through to the follow up after your talk.
This book is ideal for the busy executive who wants a reminder of the key areas to cover in their preparation for an important presentation. But it is also relevant for the student who is presenting to their class.
Nancy includes tips for delivering virtual presentations such as webinars and teleseminars and also share ideas about how to build relationships and access feedback about your presentation through social media (especially relevant if you are speaking at public events and conferences).
This is not the book to purchase if you are looking for guidance on how to design your slides (Nancy's organisation does provide cost effective templates if you do not have an in-house designer and need help to visualise your ideas) - for that you may want to check out Garr Reynolds book Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter) .
Even if you are seasoned professional speaker I am confident you will benefit from reading HBR Guide to Persuasive Presentations (Harvard Business Reveiw Guides) if you are like me and constantly evaluating how to improve you delivery and impact each and every time you present.
Most Recent Customer Reviews
An inspiring book with lots of useful techniques. It makes presentation more an exciting task （through observing and interacting with your audience） than an one-way delivery that... Read morePublished 2 months ago
Integral information in my first true speaking event. I wish it were a 100 pages longer. Thoroughly enjoyable read. Thank you.Published 4 months ago by John
There are a lot of great takeaways about presenting here. Things that I hadn't really thought about like using my body to also tell the story, the physical setup considerations,... Read morePublished 4 months ago by Tucker Williams
I liked so much this book. I found critical suggestions to be a better speaker.
Nancy Duarte is a understandable and precise writer. Read more
Helps shape and focus your thinking. Easy to navigate and written very concisely. A good resource. I plan to keep on my Kindle as a reference.Published 7 months ago by Ricolator
A lot of Duarte's ideas are already out there in the talks she gives and videos are available online. I probably would condense all of this into a 1-page bulleted list.Published 8 months ago by Dust