- Series: Interactive Technologies
- Paperback: 312 pages
- Publisher: Morgan Kaufmann; 1 edition (December 30, 2002)
- Language: English
- ISBN-10: 1558606432
- ISBN-13: 978-1558606432
- Product Dimensions: 7.5 x 0.6 x 9.2 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 3.9 out of 5 stars See all reviews (43 customer reviews)
- Amazon Best Sellers Rank: #270,535 in Books (See Top 100 in Books)
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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 1st Edition
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It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob Nielsen, Principal, Nielsen Norman Group
Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group
Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer and CEO of CMCD
Defines an emerging field that studies the overlap of computers and persuasion
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