Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 1st Edition

by B.J. Fogg (Author)

43 customer reviews

ISBN-13: 978-1558606432

ISBN-10: 1558606432

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

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Editorial Reviews

Review

It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob Nielsen, Principal, Nielsen Norman Group

Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group

Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer and CEO of CMCD

Book Description

Defines an emerging field that studies the overlap of computers and persuasion

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Product details

Series: Interactive Technologies
Paperback: 312 pages
Publisher: Morgan Kaufmann; 1 edition (December 30, 2002)
Language: English
ISBN-10: 1558606432
ISBN-13: 978-1558606432
Product Dimensions: 7.5 x 0.6 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review: 3.9 out of 5 stars See all reviews (43 customer reviews)
Amazon Best Sellers Rank: #295,077 in Books (See Top 100 in Books)
- #49 in Books > Computers & Technology > Computer Science > AI & Machine Learning > Machine Theory
- #84 in Books > Textbooks > Computer Science > Artificial Intelligence
- #148 in Books > Computers & Technology > Computer Science > Human-Computer Interaction

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Customer Reviews

3.9 out of 5 stars

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Top Customer Reviews

Dated Overview on Captology

ByEdward J. BartonVINE VOICEon October 3, 2013

Format: PaperbackVerified Purchase

First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "timeless" material. Where the book falls short today is that it was written nearly 12 years ago. Many of the technology elements have been addressed or surpassed. The directional understanding of the author, especially in the area of mobile technology, looks prescient. However, these insights were far more relevant in 2002 than 2013. If you are in the process of software design or gamification, this book will provide some decent background, but there are many newer and better texts out there. What was probably a 5 star book in 2002 is 3 stars today.

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Provides an excellent framework

ByDaniel Goldmanon April 9, 2007

Format: PaperbackVerified Purchase

I've been interested in the persuasive aspects of technology and design since I was in 4th grade, and online since 1983. While the title is "persuasive technology", the discussion is broader than many of us often think about technology. Professor Fogg lays out a clear framework for considering how the products we use influence us, and how to design products which are more persuasive. I'm currently working with a number of organizations improving the process of civic engagement, and find myself frequently referring to concepts from the book. The book has become an indispensable tool. Thank you Professor Fogg.

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A fascinating window a future already on our doorstep

ByAmazon Customeron September 14, 2003

Format: PaperbackVerified Purchase

An excellent introduction to CAPTology, the study of Computers As Persuasive Technologies. Fogg takes us through the core principles (42 in all) of using computers as persuasive agents, and the research he and others have done which underpins those principles. In the process he provides a fascinating look at cutting-edge and potential future applications of computer and mobile technologies (such as location-linked reminder systems) that could enhance our lives. However, he does not dismiss the darker uses of the technology and the very real ethical issues it raises. Towards the end of the book, he argues that studying computer-human persuasion can provide new insights into human-human persuasion, and the crossover in many of the principles discussed is readily apparent. I took away from this book a new awareness of how systems used in my organisation could be enhanced to make things better for our customers, as well as a deeper understanding of persuasion in general. I would also recommend "The Media Equation", which discusses some of the same issues as well as similar issues related to television.

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Sometimes seems a bit out of touch, but if ...

ByIshayon November 20, 2014

Format: Kindle EditionVerified Purchase

Sometimes seems a bit out of touch, but if you look closely , the basics insights are the importent ones for anything beyond pure recipes

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awesome book

ByJust Bon February 8, 2010

Format: PaperbackVerified Purchase

Anyone who enjoys technology should enjoy this book. I would even recommend that it be a college coarse in any technology program. I bought the book for factual reading, but enjoyed it over all and finished it in about 3 days. BJ Fogg has some great ideas and theories and is a true leader in this subject matter. As technology becomes more intergrated in our lives the knowledge of this subject matter will become more important. Highly recommend!

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Really helpful

ByJuliana Rotenbergon May 22, 2014

Format: PaperbackVerified Purchase

It helped me a lot with my master thesis.
The book is really well organized and written.
The content is perfectly clear even if you're not a native English speaker

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Four Stars

ByMistyon April 18, 2015

Format: PaperbackVerified Purchase

BJ is most interesting to read.

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Interesting read up to BJ Fogg's current work

ByAmazon Customeron July 14, 2013

Format: PaperbackVerified Purchase

I was hoping for less textbook and more insights.
This is a good primer for what BJ is doing now.
I look forward to his next book.

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Most Recent Customer Reviews

Captology is completed disconnected from constant and important advances in ...

Captology is completly disconnected from constant and important advances in Human-Computer Interaction and Interaction Design and it leads readers away from other books and topics...Read more

Published 1 year ago by cristian jujea

Inspiring Read

This book inspired me to write Hooked: A Guide to Building Habit-Forming Products. Fogg is an eloquent author who provides big ideas to chew on for a long time after reading this...Read more

Published on March 10, 2014 by Nir Eyal

very good book

If you want to know about Persuasive components, this book has it all. Added mobile persuasive components are worth reading.Read more

Published on September 28, 2010 by labrap

combining behaviorism and technology

This book is very good and useful for researchers who intend to study social and personal behavior (not just persuasion) in computer science.Read more

Published on February 13, 2010 by Reza R

Persuasive Technology: can we use it to share our faith?

Yesterday, I finished working my way through Persuasive Technology by B.J. Fogg. Dr. Fogg is the founder and leading researcher in the field of "captology", which is defined as...Read more

Published on February 5, 2010 by David Bourgeois

great book

This is a great book filled with examples and great info I bought this a while ago. good book Read more

Published on April 28, 2009 by Felipe

Just ok

The book covers the subject matter very broadly, but lacks in-depth detail and practical applications.Read more

Published on July 17, 2008 by Personalization Fan

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