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The Persuasive Wizard: How Technical Experts Sell Their Ideas To Non-technical Decision Makers Paperback – August 21, 2011
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About the Author
Dr. Lynwood Givens holds a Ph.D. in physics from the University of Texas. He spent the last thirty years managing think-tank organizations and integrating technology and business. Former Chief Technology Officer of Raytheon’s Intelligence and Information Systems Division, he has over forty technical publications and five patents. He was vice-president of Space Imaging that launched the world’s first commercial high-resolution imaging satellite, and general manager of a medical imaging company. He has made thousands of technology presentations to heads of governments, leaders of intelligence organizations, military officers, investment groups, company decision makers, CEOs, presidents, vice presidents, and all levels of management.
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Top customer reviews
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A business opportunity may be missed by the business professional. The technical person may not understand how to even explain the possibilities to their boss. This book aims to bridge this gap. Both the business and technical person can benefit. The book identifies the gap.
The author has a good experience with seeing both sides of the argument. If you work in a technical environment, you owe it to yourself and your career to give the book a second look.
Whether you want to meet with your supervisor and ask for a raise or secure funding for your idea or invention from a room full of directors, the methods presented in this book will work for you.