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The Phaidon Archive of Graphic Design Hardcover – September 17, 2012

4.5 out of 5 stars 15 customer reviews

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Editorial Reviews

Review

"Though blindness is the only bulwark against constant image influx, the Phaidon Archive, at least, allows you to see the images with brand new eyes." - Blackbook

"Even if you don't light up at seeing the work of Paul Rand or Andy Warhol, you'll want Phaidon's new Archive of Graphic Design. Thumbing through the cards is like playing Trivial Pursuit. . ." - Details

"Leading arts publisher Phaidon has collated some of the world's most prolific examples of graphic design and put them in a handy box set of more than 500 flash cards." - Acclaim Magazine

". . .good graphic design can be informative, persuasive - and sometimes even moving. The Phaidon Archive of Graphic Design. . .surveys some of the highlights over the past 600 years." - The Wall Street Journal

". . .an impressive, exhaustive, rigorously researched, and beautifully produced compendium of 500 seminal designs spanning newspaper, magazines, posters, advertisements. . .examined through 3000 color and 300 black and white illustrations in their proper historical and socio-cultural context." - Brain Pickings

"Designers, design students, and design enthusiasts everywhere. . .this is cool." - Felt and Wire

"The Phaidon Archive of Graphic Design is the commercial art cannon embodied: 500 topic sheets on everything from a 700-year-old Buddhist text to the album art of Beck's "The Information." - T: The New York Times Style Magazine

"A radical departure from traditional bookmaking, [The Phaidon Archive of Graphic Design] pays tribute to the power of design both through its contents and, well, its design." - Steve Heller for The Atlantic

About the Author

Conceived and edited by Phaidon Editors
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Product Details

  • Hardcover: 1000 pages
  • Publisher: Phaidon Press; Box Pck edition (September 17, 2012)
  • Language: English
  • ISBN-10: 0714848670
  • ISBN-13: 978-0714848679
  • Product Dimensions: 10.5 x 14 x 8.2 inches
  • Shipping Weight: 28.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,086,379 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Daria Siegel Kempka on February 22, 2013
Format: Hardcover Verified Purchase
UPDATE 2/1/15 - changing my review from 2 stars to 4.

This is a great resource. The price has dropped to a very reasonable $60. It was around $200 when I bought it a couple years ago.

OLDER REVIEW:

If the intent of the 'book-in-a-box-design' was for users to handle the cards, resort them, hang them up, and so on - then they should have been printed on durable stock that could withstand such handling.

I've already dinged the edges of some of the cards - and I've been very gentle.

I hate to give a bad review, but I agree with the other person who pointed out that for the price, it would have been nice for the cards to have been heavier or even laminated.

The information is great - but if I would have known about the flimsy cardstock, I would not have purchased this item.

The Phaidon Archive of Graphic Design
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Format: Hardcover Verified Purchase
I read about this collection on Maria Popova's [...] and it seemed worth the investment.
The description didn't prepare me for the delight of opening this box of wonders.
It's parked next to my desk. I randomly select one of the loose sheets, prop it where I can see it, and am inspired.
Sometimes the page elicits a nostalgic response along with an appreciation of the graphic design being highlighted (Seventeen Magazine, Rolling Stone).
Other pages are history lessons, philosophical treatises, a skip across the ocean. Each one takes only moments to read but invites further contemplation.
It ain't cheap. It is certainly not a necessity for most people.
But if you are a junkie for graphics, it's the $#!+.
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Format: Hardcover Verified Purchase
It's an impressive collection of all-time design. But it has a lot of holes, like: the fantastic collection of Polish posters almost didn't appear; also the book covers of Roy Kuhlmann, the Blue Note Records covers, the amazing work of Jim Flora, a incomprehensible lack of comic books and, (for me) the worse, the book-in-a-box almost forgot all the designers of Africa, Latin America, Asia (except some russian, japanese and chinese works) and Oceania. The archive must be really global, international. And, believe, there is a lot of fantastic and original works Phaidon simply forgot. I really think and hope they'll fill the gaps, because, as I said, there is a lot of gaps.
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Format: Hardcover
I bought this from another retailer, but wanted to share my feedback. I think this set is pretty amazing. I had read the reviews regarding the paper stock and was expecting the cards to be thinner than they actually are. They are made from cover weight paper stock. I think they have a nice weight to them...and if they were any thicker this box would weigh even more than it already does. It is a MONSTER - in order to transport it I had to separate the interior contents into two trips so I could carry it. Personally, I am glad it isn't any heavier.
The work showcased in the box is really wonderful - I am looking forward to reading through all of the cards. I especially like the sections on Typography, Identity, and Logos. Not all sections are equal...in fact I wish there was a bit more attention to the balance. I work in package design and was disappointed that there were barely any examples of packaging...for future additions they should really beef up that category as well as film graphics. It was great to see a category on Information Design though. I recommend this product.
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Format: Hardcover Verified Purchase
As usual, Phaidon provides the best editorial procedures.
This case contains a huge amount of information organized in such a way that everyone who needs or intends to be better informed about the practice of visual design through time will be totally satisfied.
It is not a book, it is a case with cards containing a big picture on one side and its context on the other side, with a commentary.
So, it certainly will not work for beginners.
It is really a tool for studying and teaching, a wonderful one. One can pick up some of those cards in a way to demonstrate a point of view or a series of design procedures.
It's outstanding!
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Format: Hardcover Verified Purchase
I could hardly wait for this item to arrive, and when it finally came, it exceeded all my expectations. the box is huge, the quality is amazing and the reach and depth and richness of the content is absolutely wonderful. I highly recommend it.
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Format: Hardcover Verified Purchase
For something that costs so much and is representing the History of Graphic Design, one would think that the pages would be more durable than they are. Also, the box is so poorly made that it fell apart when I opened the box. I don't really believe that a Graphic Designer could've designed this set. Luckily, Amazon sent me a new one right away. I purchased this to show my students, but I am scared to have them handle the sheets, fearing that it won't last a semester. My suggestion is to produce a digital version instead.
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Amongst others similar products (collection of graphic design & designers), I have to say this one is the best of all. The choosen materials are selected carefully and I'm truly impressed with it. =)
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