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2-Year Camera Accident Protection Plan

from SquareTrade
  • Coverage for drops, spills and product malfunctions
  • 24/7 customer support
  • Free shipping on all repairs with no deductibles or hidden fees
  • Fully transferable with gifts. Cancel anytime, full refund in the first 30 days
  • If you purchase this service plan and eligible product for this service plan, you acknowledge that Amazon may send the service plan seller relevant product and price information for the purpose of administering the plan

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PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

4.7 out of 5 stars 47 customer reviews

Price: $47.95 & FREE Shipping on orders over $49. Details
Only 16 left in stock.
Sold by Kellards and Fulfilled by Amazon. Gift-wrap available.
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  • Loss of Highlight or Shadow detail
  • Reduced or Eliminated by the use of this 14" Digital Target
  • Still large enough to fill the frame in most situations
  • Soft silver fabric on the backside creates an efficient reflective surface to open up the shadows
  • Vastly improves setup time over the original target
4 new from $39.95
$47.95 & FREE Shipping on orders over $49. Details Only 16 left in stock. Sold by Kellards and Fulfilled by Amazon. Gift-wrap available.

Frequently Bought Together

  • PhotoVision 14 Inch Pocket One Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras
  • +
  • Neewer 43-inch / 110cm 5-in-1 Collapsible Multi-Disc Light Reflector with Bag - Translucent, Silver, Gold, White and Black
  • +
  • Heavy Duty Muslin Clamps 4 1/2 inch 6 Pack
Total price: $73.93
Buy the selected items together

Technical Details


Product Description

Loss of Highlight or Shadow detail is reduced or eliminated by the use of this 14" Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Still large enou

Product Information

Product Dimensions 7.7 x 5.6 x 2.9 inches
Item Weight 4 ounces
Shipping Weight 8 ounces (View shipping rates and policies)
ASIN B000E44QNE
Item model number DT14010
Customer Reviews
4.7 out of 5 stars 47 customer reviews

4.7 out of 5 stars
Best Sellers Rank #79 in Camera & Photo > Camera & Photo Accessories > Lighting & Studio > Light Meters & Accessories
Date first available at Amazon.com June 17, 2003

Warranty & Support

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
There are a lot of people purchasing DSLR's now a days and expecting the camera will turn out amazing pictures automatically. Years ago I was one of them and realized there was more to it than just the camera. I spent hundreds of hours researching how to use the camera better in order to change from a "Snapshot" to a "Photograph".

There are many forums and websites that have techniques, gadgets, and lenses that will help you improve. After years trying many different things, this is the tool that will help tremendously in getting much better exposure and color. I currently have 2 Canon bodies, 6 lenses-Primes and "L" zooms, 580EX ii Flash, expodisc, PhotoVision Target, and other accessories. Each has their own place, but for the money and greatest results, this target is WELL worth the money. The video that comes with it will not only help you understand how to use the target, but will also help you understand how to get better results.

There are many other tools that you can try. They include gray cards, light meters, expodiscs, and other tools that work very well when used correctly. I own or have tried many of these. After many hours of research and working with each one, the PhotoVision target is now always in my bag and always gets used before every photo shoot.

If you are just starting out and trying to improve your photography or maybe still researching all the options, make sure to put the PhotoVision Target on the list. I wish I would have found this years ago so I could have saved time, money, and also had thousands of better shots!
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This "target" comes with an instructional DVD containing good material to learn how to use it both indoors and outdoors. The target can be used to both set a correct white balance as well as to set your exposure correctly (in particular, manually).

Once you take your shots and you download them to your computer you can further adjust the white balance with tools like Photoshop by "eye dropping" the three colors (white, gray, black). This is especially true when shooting RAW. With other tools, you can "eye drop" the gray bar to get similar results.

This target is very useful when you shoot indoors, where you have more control over the lighting. However, you can end up having to use the target many times when you use it outdoors.
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By Lextor Wolff on October 22, 2009
Verified Purchase
I use a light meter and this, sometimes the light meter is off but the calibration target allows me perfect exposure every time. I will not shoot without it.
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Verified Purchase
I use this on EVERY photography shoot. I used to think it would be inconvenient to haul it out and make my clients hold it up EVERY time we changed location, but honestly, it saves so much time in post processing. My skin tones are soooo much more consistent thanks to this target. And it is NO problem for clients! Kids love to hold it for me, and high school seniors take it all in stride. I will say that outside, it doesn't always give me the perfect color -- I try to make sure the client holds it right under their chin, and completely flat, but a very slight shift does affect the readings. But when I'm in Lightroom, I can easily adjust it by clicking with the three droppers on the target.

The newer versions have a white camera imprinted in the center of the grey, giving your camera something to focus on.

Highly, highly recommended.

If you shoot with a wide angle lens most of the time, you may want a slightly larger version. This one works great with my 70-200.

ETA: I finally purchased the 24 inch version to use on location, and I'm keeping the 14 inch one for studio work. If you do a lot of shooting between studio and location, you'll probably want more than one.
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Verified Purchase
Length: 4:50 Mins
Excellent product and super easy to use. Very useful especially for shooting video with the Panasonic GH2/GH4. I shoot with Nikon for still imaging and Panasonic for video. I don't have native Panasonic lenses so I adapt my Sigma/Nikon G series lenses to the Panasonic GH2/GH4 with adapters. The problem with the adapters is that you do not get an accurate f/stop when using said adapters. The PhotoVision Target solves that problem. I also have a Sekonic Cine Version Light Meter as well as the Passport Color Checker. The Photovision Target makes it super easy to adjust both the exposure and white balance so I rarely use the Light Meter or Color Checker when shooting video.

The product is so helpful that I purchased 2 sizes the 14 inch and the 34 inch. Highly recommended especially for video.
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Verified Purchase
This product does what it is supposed to do. The only reason I'm giving it four stars is because it seems so overpriced to me. It comes with a DVD with a lot of different instructions on it, but what if I didn't need the instructions? There are no choices to get one without the DVD.
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Huge improvement in the range of lights and darks captured.
The training DVD is very well presented.
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Verified Purchase
The main reason I purchased this is that if folds small, 6 inch, which means it will nicely fit in the camera bag. If you have never used a target to set your custom WB and exposure in the camera, you will be surprised how much your post processing will be reduced. When open it provides a 14 inch 3 tone target and the backside is a soft silver which creates a reflective surface.
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