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The Photographer's Guide to Marketing and Self-Promotion Paperback – July 1, 2001

by Maria Piscopo (Author)

21 customer reviews

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A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." —Popular Photography

"As a veteran photographer's rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."—Studio Photography

The Photographer's Guide to Marketing and Self-Promotion

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Editorial Reviews

Amazon.com Review

If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details. While the level of detail on most topics is unusually thorough (where else are you likely to read about how to leave a voice mail message for a potential client?), a few areas could profitably be expanded or tweaked. There is a lot more to be said about styles and pitfalls of Web marketing, and the chapter on press releases could use the cautionary advice of someone on the other side (a newspaper or magazine editor). And maybe the next edition could lose all those distracting exclamation marks. Piscopo's cheerful, down-to-earth style is plenty persuasive without them. --Cathy Curtis

Review

"Full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers." -- Popular Photography

"Her advice is clear and very targeted . . . a formula for success in this business.” -- Diane Padys, photographer

“Maria’s insight into the working photographer is incredible. She helped me understand the process, and how to grow with it!” -- Nick Vedros, Vedros & Associates Photography

“The thoroughness of this step-by-step approach is also its greatest strength.” -- Photo District News

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Product details

Paperback: 208 pages
Publisher: Allworth Press; Third Edition edition (July 1, 2001)
Language: English
ISBN-10: 1581150962
ISBN-13: 978-1581150964
Product Dimensions: 6.8 x 0.5 x 9.8 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 3.9 out of 5 stars See all reviews (21 customer reviews)
Amazon Best Sellers Rank: #2,048,024 in Books (See Top 100 in Books)
- #459 in Books > Arts & Photography > Photography & Video > Business & Careers
- #2318 in Books > Arts & Photography > Photography & Video > Equipment, Techniques & Reference > Reference
- #12372 in Books > Business & Money > Marketing & Sales > Marketing

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Customer reviews

3.9 out of 5 stars

5 star		47%
4 star		24%
3 star		19%
2 star		5%
1 star		5%

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Top customer reviews

Definitely worth it!

ByChristopher C Tandocon June 5, 2014

Format: Kindle EditionVerified Purchase

This book is a godsend. Definitely worth the investment. It was a book that one of my photography professors recommend for us to buy as a class book. Now it's with me all the time. It's like a bible to me. This book tells you the in's and out's on how to run your photography business and promoting your brand of photography. Has client base cases for the readers to relate to and many ways to promote.

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Best photography marketing book I've ever read.

ByBenjamin Leavitton August 14, 2005