- Paperback: 290 pages
- Publisher: Wiley (February 20, 2007)
- Language: English
- ISBN-10: 0470042923
- ISBN-13: 978-0470042922
- Product Dimensions: 8 x 0.8 x 10 inches
- Shipping Weight: 2 pounds
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #3,111,593 in Books (See Top 100 in Books)
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Photoshop Type Effects Gone Wild
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From the Back Cover
Words have power. When you can create letters made of mercury, carve your words into stone, or duplicate the look of the one-of-a-kind type from a famous logo, the power is all yours. So let's jump right in and put your product name on that very familiar soup can . . . create a network news splash screen . . . personalize car tires . . . etch your message into a bar of soap. Wildly entertaining techniques, and they WILL assure that your words are noticed.
- Launch your own cereal box with a logo, splashy image, and text
- Rock on develop a band logo that can be stamped on a CD, or create a video game jewel case
- Design text and logos with popular sci-fi looks
- Create a tattoo that appears to be embedded under the skin
- Get the word out advertise on a blimp or put your message into a movie-themed poster
Includes all the photos, starting images, and supplementary files needed for each tutorial
About the Author
Al Ward has been kicking around the Photoshop community for a number of years, writing and training on many subjects. His Website, actionfx.com, supplies custom-made Photoshop presets and information to users. At this writing, there are over 52,000 custom presets available for downloading. He has written and contributed to numerous Photoshop books, including Photoshop for Right Brainers (1st and 2nd editions), Al Ward’s Photoshop Productivity Toolkit, Photoshop Most Wanted, Photoshop Elements 2 Special Effects, and Photoshop 7 Effects Magic.
Al is a regular writer for the official Website of the National Association of Photoshop Professionals (NAPP) and www.photoshopuser.com. He also writes for Planet Photoshop and is a contributor to several other Websites. He has been featured at the Photoshop Café, and has written for a number of print publications, such as Photoshop User Magazine and Web Designer Magazine.
Al is the official actions guru for the NAPP, a title given to him by Scott Kelby, and one that Al holds in very high esteem. In his free time, Al enjoys fishing the trout streams in Western Montana, spending time with his family, reading, enjoying a good movie, and searching the Web for graphics-related topics.
Top customer reviews
This is an intermediate level Photoshop book. You should have some experience with layers, masks, tools and palettes before you begin. The style of the book then is to define a series of project, usually to produce an advertisement, always with some special type requirement and then go through the steps to do the ad.
This, I guess you'd call it less structured, approach to learning rather than a formalized tutorial is the way most of us actually learn things. Yes, it would be nice to be able to sit down for a few months and learn Photoshop inside and out, but meanwhile there's work to be done, bills have to be paid.
There is a CD provided with the book so you can go through the procedure he describes using exactly the same input that he has.
While there are getting to be way too many books on Photoshop out there - Enough already! Al Ward's book might be a good buy to get those folks who are at least just beyond beginner stage with a good set of tools to march or type their way forward in their creative endeavors. It does cover a good bit of ground (more than just the word Type implies) and also covers some neat advertising approaches to boot. Likely definately worth a glance at.
1. if you know NOTHING about photoshop and you want to learn, this IS NOT the book for you.
2. if you know some stuff and want to learn different ideas, this book is great.
3. if you are an expert in photoshop, this is just a fun book for you to refresh on or a waste of your time
hope this helps the next person
I just completed the book and my overall opionion is:
THIS BOOK SUCKS, ABOUT EVERY CHAPTER LEAVES YOU HANGING ON WHAT THEY ARE DOING OR IN SOME MANNER FOR YOU TO READ THEIR BRAIN, THEIR FUNCTIONS THROW YOU IN LEFT FIELD ON WHAT TO DO, AS FAS AS SOMEONE THAT HAS BEEN USING PHOTOSHOP, I WAS VERY DISAPPOINTED IN THIS BOOK. ALSO, WHEN THE BOOK TELLS YOU EXACTLY WHAT TO DO AND THE SHOWS A PICTURE ON WHAT IT SHOULD LOOK LIKE, IT LOOKS DIFFERENT, WHATS UP WITH THAT!!!! I CAN SAY I LEARNED A LITTLE BIT OF DIFFERENT WAYS TO DO STUFF, BUT NOT FOR THE PRICE I PAID FOR THIS. I WISH I COULD GET MY MONEY BACK...
Diane C. Donovan
Most recent customer reviews
I have been a Photoshop user since version 5.Read more