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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas Paperback – June 11, 1998

by Edward Werz (Author), Sally Germain (Author)

4.6 327 ratings

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

5,000+ sales phrases for consumer and business-to-business products and services
a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
a special section on the seven steps to writing winning slogans
Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

From the Publisher

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.

Print length

160 pages
Language

English
Publisher

McGraw Hill
Publication date

June 11, 1998
Dimensions

8.5 x 0.4 x 8.7 inches
ISBN-10

0809229773
ISBN-13

978-0809229772
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Product details

Publisher ‏ : ‎ McGraw Hill; 1st edition (June 11, 1998)
Language ‏ : ‎ English
Paperback ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 0809229773
ISBN-13 ‏ : ‎ 978-0809229772
Item Weight ‏ : ‎ 12.7 ounces
Dimensions ‏ : ‎ 8.5 x 0.4 x 8.7 inches

Best Sellers Rank: #428,259 in Books (See Top 100 in Books)
- #493 in Advertising (Books)
- #1,111 in Sales & Selling (Books)
- #1,441 in Communication Skills

Customer Reviews:
4.6 327 ratings

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327 global ratings

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Jusuf Hariman

Phrases that Sell

Reviewed in the United States on April 1, 2009

Verified Purchase

Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Use the wrong one, and you've lost your opportunity...maybe forever.Choosing the right phrase or slogan is vital to your success. And so is this book. It is the ultimate resource for anyone needing hands-on, instant access to key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category...indexed and cross-referenced for ease of use...loaded with expert advise on how to write copy that sells, this book covers everything including those hard-to-describe product and service qualities and those product/service attributes those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describes service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you 'll find: (1). 5000+ sales phrases for consumer and business-to-business products and services; (2). A copywriter's primer called "10 Basic Rules of Copywriting," with insider tips on usage; (3). A special section on the seven steps to writing winning slogans; and (4). Expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services...whether you are a novice or an old pro...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With this book at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

6 people found this helpful

Helpful

Peggy

A HUGE time-saver in helping to write ads!

Reviewed in the United States on August 14, 2019

Verified Purchase

This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive qualities of products & services". But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell phrases to describe products is wonderful! There aren't any new earth-shattering phrases in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much!

20 people found this helpful

Helpful

suzanne

Love the book but

Reviewed in the United States on May 27, 2023

Verified Purchase

It must have been a returned book- as I’m getting further in it- there are circled in pen things. Disappointing- otherwise a good book

Helpful

Very nice resource

Reviewed in the United States on November 27, 2018

Verified Purchase

I've had this for some time, finally getting around to writing a review.

Found it very useful for writing marketing emails, when I can't think of the right word, or to get ideas for different words and phrases. Same goes for writing sales copy and lord knows I could use some help in that department.

I like how the book is broken down into sections, making it much easier to find what I need. Well worth the price and something I refer to often. Would buy again.

One person found this helpful

Helpful

Laurie

Can't be more current!

Reviewed in the United States on October 8, 2018

Verified Purchase

This book was published in 1998 and couldn't be more current for today's marketing oriented world! Today anyone can have a website, can sell something, and millions who never were retailers are now. What makes your product stand out amongst all others is high quality copy writing and this book Phrases That Sell couldn't be more useful. The more I look at the book, the more inspired I am to write killer copy, powerful headlines, lines that call for action. This book is not only timeless, it's super timely. It's a real reference book that you'll actually use. I'm totally sold!

6 people found this helpful

Helpful

Mary B.

Highly recommended.

Reviewed in the United States on June 13, 2016

Verified Purchase

A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.

I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!

15 people found this helpful

Helpful

Charlene

Nice!

Reviewed in the United States on April 18, 2022

Verified Purchase

I can move forward in my copywriting. I use it as a reference.

Reviewed in the United States on December 16, 2010

Verified Purchase

I am fairly new to building websites and sometimes when I go to write an article or web page I just draw a blank. And many times my prose is fairly bland. This book has thousands of phrases to help me get going. Not all are applicable to my own particular article at a given time, but many are. And they help to give me ideas for coming up with my own. Very, very helpful to me in writing much more interesting articles.

One person found this helpful

Helpful

Top reviews from other countries

Jade

Very handy to have

Reviewed in Australia on November 4, 2022

Verified Purchase

Great to use in conjunction with AI websites to come up with a great write-up!

Mike S.

A Treasure Trove of a Resource

Reviewed in Canada on August 21, 2015

Verified Purchase

This is a great reference to help you start, get unstuck or percolate ideas for writing. Excellent companion to the simile reference "As One Mad with Wine..."

Dr. M. Greenhall

Great book - very helpful

Reviewed in the United Kingdom on January 21, 2013

Verified Purchase

I think this book is a great tool for creative writing of headlines. I set myself a target of 100 and write as many as I can on my own then I get this book out (and also words that sell by a different author). I usually get to about 60 on my own and then this book just helps trigger a fantastic flow of other ideas. I would definitely recommend it if you are writing sales letters whether for post or online.

One person found this helpful

Tanya Plummer

Five Stars

Reviewed in Canada on October 31, 2018

Verified Purchase

Excellent tool, I use it often!

Amazon Customer

Stand out from the flock!

Reviewed in the United Kingdom on August 28, 2016

Verified Purchase

Writing marketing text? Buy it! It saves hours of time, painfully racking your brains and over use of a thesaurus - everyone will think you are the go-to marketing guru!

Easy to use, clearly defined sections, good choice of mediums - up your game with this book and help your marketing stand out from the flock!

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