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One of the Better Writing Tools Published In Recent Years!
on January 9, 1999
The Internet has opened doors of opportunity for many people to conduct online business. In order for them to successfully communicate their online marketing efforts it is necessary to produce Website content and online correspondence that will grab attention, inspire consumer confidence, and generate favorable results. Following on the footheels of Words that Sell and Cybertalk that Sells, Contemporary Books has published Phrases that Sell to expand upon the selection of key words, phrases, and slogans available for the promotion of any product, service, and idea. This book is a literal gold mine of ideas that can be used for any kind of business correspondence. Online businesses should make use of this excellent writing tool! The authors cover a variety of key topics and offer thousands of selections that will meet every marketing need and appeal to any targeted audience. Readers can simply thumb through this convenient and easy-to-use guide and select those phrases that will lend themselves to a particular use. More than just a quick solution book, the authors go one step further by providing readers with an excellent primer on copywriting. They provide helpful tips on word usage, they help readers generate their own words, phrases, and slogans, and help them target messages to specific audiences. Readers will learn how to develop their own brainstorming skills that can be easily applied to any project. This book offers fresh and exciting insight into creating top-notch marketing materials that will produce results. Lost for words? Add dramatic impact to any sales pitch with the help of this book. It is by far one of the better writing tools published in recent years. Must reading and use!