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Physical Therapy Marketing For The New Economy: Hundreds of Proven Tips and Tricks From The World's Premier Private Practice Consultant To Transform ... (No Nonsense Clinic: Grow Your Practice) Paperback – September 23, 2011
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About the Author
Top Customer Reviews
|Length: 3:21 Mins|
Dr. Aaron LeBauer PT, DPT, LMBT
As physical therapists, we are raised in a culture in which self-promotion is considered to be in bad taste. Most private practice owners cringe every time they need to advertise. Personally, I recognize the need to make people aware of my presence in the community. I know that unless I tell people who I am, what I do and how to get in touch with me, they will not know I exist. I think our entire community must recognize that and fix it.
When I bought Nitin's book, I had little if any expectations and was hoping it would give me one or two nuggets of useful information. I was pleasantly surprised. As a flipped through the chapters and started making notes about all the strategies Nitin revealed, I felt as if Nitin wrote the book just for me. This book gives you the precise 'how tos' and the 'whys' of marketing your practice and growing it - it's truely a no nonsense book. It's easy to read, contains practical information on topics as diverse as patient retention, customer service marketing to physicians, website optimization, community recognition and most importantly mindset.
Nitin, you deserve a big round of applause from the entire physical therapy community for a book that tells it like it is, with nothing held back. I'm already following you on your blog, and am glad you provide honest, sincere and credible business and marketing advice. Keep up the good work.
From the first chapter alone, I had a few shocking revelations why my private practice as a physical therapist is growing slower than I expected. Again, I do not condition my existing patients to let others know how awesome their experience was in my clinic. I had rapport with most of my patients and some have grown closer than being just my patients but I failed to take advantage of this relationship. As Nitin pointed out, my staff and I should get involved in the referral conditioning process. My initial reaction was to reject this concept because it seemed like over selling which most are uncomfortable with. Nitin however convinced me otherwise as he gave detailed recommendations on how to do it without the anxiety that comes from being perceived as a used car salesman.
Nitin also hit the nail right on the head when it comes to asking physicians for referrals. Using the old-fashioned approaches simply no longer cut it these days. There are even physicians out there that make physical therapists feel insignifcant after each encounter. I did not know there is another approach until I read Nitin's book.
Nitin's book is a load mine of information and specific strategies.Read more ›
The one thing that jumps at me from the pages of Nitin's book is the Revenue Multiplication in Chapter 4. A majority of private practitioner have a restrictive view on income - we rely on one or two income sources. The 5 pointers that Nitin shared about revenue multiplication were eye opening, and specific examples made this concept easy to understand. I am now in the process of implementing these things in my clinic. My business partner and I can now see the untapped opportunity and are very enthusiastic bout pursuing these avenue for more income. Thank you Nitin, for this amazing book. Your book is truly a DO-IT-YOURSELF book on how to get new patients, increase your revenue and grow your practice.
Most Recent Customer Reviews
There a many good points in this book that could be summed up in 50 pages or less. But, the author manages to fluff out 300+. He misses no opportunity to advertise. Read morePublished 21 months ago by Xmplrywmn
First of all, I am not a physical therapist. I am a CPA, actively engaged in marketing my own practice. Read morePublished on November 5, 2011 by Larry M Weinstein, CPA
This book is a clinic owner's ultimate guide to marketing your practice. It contains everything you need to know about marketing your practice. Read morePublished on October 30, 2011 by E. Canoni