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Physical Therapy Marketing For The New Economy: Hundreds of Proven Tips and Tricks From The World's Premier Private Practice Consultant To Transform ... (No Nonsense Clinic: Grow Your Practice) Paperback – September 23, 2011

4.8 out of 5 stars 8 customer reviews

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Editorial Reviews

About the Author

Nitin Chhoda PT, DPT is a licensed physical therapist in NJ, NY and a published author of “Total Activation: The New 5 Step Fitness Mantra”. Nitin has written several articles on physical therapy marketing for IMPACT, ADVANCE and PT Magazine, in addition to his blog http://www.nitin360.com. He is the founder of the Referral Ignition training systems, the Private Practice Summit the Private Practice Formula, the Private Practice Retreat and the Private Practice Mastermind group. He has presented at the Private Practice Section Meeting of the American Physical Therapy Association, in addition to his talks at various fitness conventions in over 40 locations in the US, Canada and Asia. He is also the creator of the Therapy Newsletter automated newsletter marketing system and Clinical Contact, a web-based mobile, email and voice broadcasting system with built-in appointment reminders to help you boost patients arrival rates and increase revenue. He enjoys speaking and teaching and has served an adjunct faculty member on Health, Wellness and Kineseology at Millersville University, PA, was a guest speaker at the annual South Asian Student’s Association 2005 in Los Angeles, CA and at the University of Michigan, Ann Arbor in February 2006. He was a keynote speaker at Shades of Brown, an international educational conference in Toronto, CA. Nitin reveals tips on marketing and referral generation for private practices on this blog. He has been featured on the Martha Stewart radio show, Investors Business Daily, the Bergen Record (amongst the nations 100 most widely circulated newspapers), CBS, Daily Herald, San Fransisco Chronicle, and CH 14 television, Montreal. Nitin’s Youtube channel on practice management and marketing for physical therapy, chiropractic and dental clinics is one of the most widely watched channels for private practice owners on Youtube, with hundreds of thousands of views and hundreds of comments from private practice owners throughout the world. It is for these reasons that Nitin has been called the “Number one private practice marketing consultant and business expert” according to Wikipedia.
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Product Details

  • Series: No Nonsense Clinic: Grow Your Practice
  • Paperback: 274 pages
  • Publisher: CreateSpace Independent Publishing Platform (September 23, 2011)
  • Language: English
  • ISBN-10: 1463751176
  • ISBN-13: 978-1463751173
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #806,739 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
Length: 3:21 Mins
I just recorded a short video review while working from home on Nitin Chhoda's new book on physical therapy marketing. It is full of excellent information and how to instructions to get your practice to #1 on google, how to get in the door with physicians and other referring health care practitioners and how to get patients to refer their friends family and co-workers. This book teaches you specific strategies to use to market you practice using the internet and personal connections with out asking for a handout. The tactics in this book have worked for me and I highly recommend it.
Dr. Aaron LeBauer PT, DPT, LMBT
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Format: Paperback
I got this book at a conference that Nitin was giving to help private practice owners supercharge their business. After listening to his first lecture I wanted to learn more about him his methods so I purchased this book.

As physical therapists, we are raised in a culture in which self-promotion is considered to be in bad taste. Most private practice owners cringe every time they need to advertise. Personally, I recognize the need to make people aware of my presence in the community. I know that unless I tell people who I am, what I do and how to get in touch with me, they will not know I exist. I think our entire community must recognize that and fix it.

When I bought Nitin's book, I had little if any expectations and was hoping it would give me one or two nuggets of useful information. I was pleasantly surprised. As a flipped through the chapters and started making notes about all the strategies Nitin revealed, I felt as if Nitin wrote the book just for me. This book gives you the precise 'how tos' and the 'whys' of marketing your practice and growing it - it's truely a no nonsense book. It's easy to read, contains practical information on topics as diverse as patient retention, customer service marketing to physicians, website optimization, community recognition and most importantly mindset.

Nitin, you deserve a big round of applause from the entire physical therapy community for a book that tells it like it is, with nothing held back. I'm already following you on your blog, and am glad you provide honest, sincere and credible business and marketing advice. Keep up the good work.
Sincerely,
Armando
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Format: Paperback Verified Purchase
I pride myself in being organized and focused when it comes to work. I know what I want and I thought I knew how to get there. But after reading Nitin's book on how to grow my practice, I realized that there are some significant gaps in my knowledge of how to grow any practice in these economic times. Too many rely on existing patients referrals without actively conditioning them. I was one to think that since many come back to visit that they were also referring it to others. Boy I was wrong!

From the first chapter alone, I had a few shocking revelations why my private practice as a physical therapist is growing slower than I expected. Again, I do not condition my existing patients to let others know how awesome their experience was in my clinic. I had rapport with most of my patients and some have grown closer than being just my patients but I failed to take advantage of this relationship. As Nitin pointed out, my staff and I should get involved in the referral conditioning process. My initial reaction was to reject this concept because it seemed like over selling which most are uncomfortable with. Nitin however convinced me otherwise as he gave detailed recommendations on how to do it without the anxiety that comes from being perceived as a used car salesman.

Nitin also hit the nail right on the head when it comes to asking physicians for referrals. Using the old-fashioned approaches simply no longer cut it these days. There are even physicians out there that make physical therapists feel insignifcant after each encounter. I did not know there is another approach until I read Nitin's book.

Nitin's book is a load mine of information and specific strategies.
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As a private practice owner with 2 clinics, 2 full time physical therapists and a receptionist/office manager, I thought I had a handle on 'marketing'. That changed when I read Nitin's book, which I borrowed from a colleague. I realized I was not optimizing what I already have at my fingertips. I knew I had to read the book once again, and so I immediately bought the book on amazon so I'll always have it handy and read and re-read Nitin's insight. There are a bunch of practical, valuable ideas that are worth hundreds of thousands of dollars when implemented.

The one thing that jumps at me from the pages of Nitin's book is the Revenue Multiplication in Chapter 4. A majority of private practitioner have a restrictive view on income - we rely on one or two income sources. The 5 pointers that Nitin shared about revenue multiplication were eye opening, and specific examples made this concept easy to understand. I am now in the process of implementing these things in my clinic. My business partner and I can now see the untapped opportunity and are very enthusiastic bout pursuing these avenue for more income. Thank you Nitin, for this amazing book. Your book is truly a DO-IT-YOURSELF book on how to get new patients, increase your revenue and grow your practice.
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