I am so happy that I found this bronzer on Amazon!! I used this bronzer daily in college and I'm not able to find it at the store anymore. I was worried that this would be a tinted moisturizer as that's what I've found at the store, but it comes in the same bottle, but it's not! It's the original liquid bronzer that I LOVE! I love the way it applies like a lotion and gives me an all over tan look. It helps to even out my skin tone as well and I can use it in lieu of a tinted moisturizer. It's so perfect because I wear sunscreen through the summer, so my face is often much lighter than my body, but this helps to match my face to my body. Love, love, love this stuff!!
I got the light bronzer last year when customers complained that the light bronzer was too dark and I loved it. This newer medium is lighter than the older light bronzer and I think it is too orange, not brown enough. It mixes well with clear moisturizer and still looks okay since I am between light and medium but I may switch to the medium powder organic bronzer which is still too light but gives good coverage and is more matte. The only other liquid bronzer I would consider is Hauschka which is even better but too expensive.
I am Italian with what I consider a medium olive complexion. The color is a little darker than I expected for medium. I have mixed it with other makeup to get a lighter bronzer effect and may prefer it better after a week at the beach. Otherwise, the product is as described.