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Pick Me : Breaking Into Advertising and Staying There Paperback – August 26, 2005

4.6 out of 5 stars 19 customer reviews

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Editorial Reviews

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.
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Product Details

  • Paperback: 240 pages
  • Publisher: Wiley; 1 edition (August 26, 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 6.1 x 0.7 x 9.1 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #122,706 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
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Format: Paperback
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
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Format: Paperback
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
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Format: Kindle Edition Verified Purchase
Learn from the Art Director how a newbie can enter the world of advertising, definitely not easy but this book answers some questions that obviously bother everyone wanting to enter the world of advertising. I found these questions are never answered in colleges but could definitely come out the minds of people who have already broke in. This is not a typical book on advertising but definitely shows you what lies inside. I recommend this to all those who wants to know what gets people excited about advertising and juniors who want to get into the field and have no idea, what they should do. Those who want to learn advertising..a word of caution that it is not the book to learn advertising
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Format: Paperback Verified Purchase
My advertising teacher -- who's a working pro -- suggested this to my copywriting and art director classmates. A great read. Answers a ton of questions about portfolios, cities to live in. Very happy I purchased a copy.
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By TJG on September 30, 2009
Format: Paperback
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
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Format: Paperback
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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Format: Paperback Verified Purchase
This book has great advice specific to those who want to be an advertising creative. I'm looking to get into planning, but this book also has advice pertinent to any career in advertising. For instance, get your first job at the best agency you can, it will set the pace for your career. Also, don't be shy to leave an agency once you stop growing and learning. The one downside of the book is that there isn't much value to it considering 90% of the advice can be found for free at [...]
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