"Christine R. Yano's deep meditations on Hello Kitty provide us with dizzying detail while simultaneously explaining the allure of what is ostensibly only a childish character. Most studies on the circulation of Japanese popular culture take a macro view, looking at a spectrum of manga and anime as aspects of a cool culture flow. Yano's achievement is to explore a specific commodity and its image, following the trajectory of Hello Kitty from Japan to the United States as she is created, produced, consumed and endlessly discussed."
(Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics
"This is another absorbing study by one of our most accomplished anthropologists of Japan. Christine R. Yano's sophisticated formulation of Hello Kitty's pink globalization significantly advances our understanding of transnational popular culture flows. And it is great fun to read!"
(William W. Kelly, editor of Fanning the Flames: Fans and Consumer Culture in Contemporary Japan
“Many feminists find Hello Kitty to be an example of a submissive, infantile undercurrent of Japanese culture. Other detractors see her simply as an example of manufactured corporate sweetness. Perhaps the best explanation for her popularity, however, was inadvertently provided by an overheated religious website called Hell of Kitty, which warned that the cat ‘invades children's vulnerable hearts exactly through the weaponry of cuteness.’ And who can resist that?”
(Meghan Keane Wall Street Journal
“Pink Globalization isn’t a primer for Hello Kitty lovers, it’s a deep dive into the tale of the small feline that has dominated culture from East to West—all without saying a word or making a sound. Not every icon can make that claim, but, then again, not every icon is Hello Kitty.”
(Scott Elingburg Popmatters
“Required reading for anyone interested in contemporary Asian studies, American studies, globalization, popular culture, and cultural studies.”
(L. Miller Choice
“Featuring one-on-one interviews with Hello Kitty fans and detractors alike, it offers readers a rare insight into the iconic cat’s influence on gender, nostalgia and national identity. By the book’s end, you should understand Kitty-chan’s journey from innocent kitten to sophisticated global superstar — even if you still don’t quite get her overall appeal.”
(Elliott Samuels Japan Times
“If you’ve ever thought about or explained cool Japan, feminized consumerism, feminist reinterpretations, high art versus low art, Christine R. Yano’s Pink Globalization: Hello Kitty’s Trek Across the Pacific is the book for you. . . . Highly recommended for its careful and detailed analysis of the complete Hello Kitty phenomenon.”
(Raizel Liebler The Learned Fangirl
“Yano’s most impressive accomplishment with Pink Globalization is the way that she arranges the little details in such a way as to suggest the big picture without ever slipping into didacticism or the rhetorical register of narcissism. Tackling Sanrio, even in part, is no small task, but Pink Globalization manages it with honesty, empathy, and intelligence.”
(Ben Gabriel The New Inquiry
"Yano has tied together in one package a number of disparate themes that share the common denominator of Hello Kitty. She artfully demonstrates that this well-traveled feline figure is not a flash-in-the-pan craze . . . Her book is an invaluable contribution to the study of transnational flows of culture."
(Brian McVeigh Journal of Japanese Studies
“Pink Globalization represents a well-inflected look at the Hello Kitty phenomenon. The writing is assured and theoretically rich yet quite accessible to a general readership, including undergraduates. Despite this theoretical richness, it also manages throughout the light, humorous touches one would hope for from a book on this topic…. Pink Globalization is a valuable contribution to the anthropological, Japanese studies, gender studies, and other literature on the internationalization of Japanese popular culture.”
(Marvin D. Sterling Journal of the Royal Anthropological Institute