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Matt Mason

The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism Hardcover – January 8, 2008

by Matt Mason (Author)

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Draws on the insights of an iPod music fan and an IT guru to counsel readers on the social and technological relevance of today's interface between pop culture and innovation, in an account that charts the rise of various youth movements, from pirate radio to remix culture, to track their broader influence on society. 35,000 first printing.

Print length

313 pages
Language

English
Publisher

Free Press
Publication date

January 8, 2008
Dimensions

6.25 x 1 x 9.5 inches
ISBN-10

1416532188
ISBN-13

978-1416532187
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Editorial Reviews

From Publishers Weekly

Music journalist Mason, a former pirate radio and club DJ in London, explores how open source culture is changing the distribution and control of information and harnessing the old system of punk capitalism to new market conditions governing society. According to Mason, this movement's creators operate according to piratical tactics and are changing the very nature of our economy. He charts the rise of the ideas and social experiments behind these latter-day pirates, citing the work of academics, historians and innovators across a multitude of fields. He also explores contributions by visionaries like Andy Warhol, 50 Cent and Dr. Yuref Hamied, who was called a pirate and a thief after producing anti-HIV drugs for Third World countries that cost as little as $1 a day to produce. Pirates, Mason states, sail uncharted waters where traditional rules don't apply. As a result, they offer great ways to service the public's best interests. According to Mason, how people, corporations and governments react to these changes is one of the most important economic and cultural questions of the 21st century. Well-written, entertaining and highly original, Mason offers a fascinating view of the revolutionary forces shaping the world as we know it. (Jan. 8)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

MATT MASON is an award-winning writer, consultant, and entrepreneur based in New York City. He was the founding editor in chief of the underground fanzine RWD, which he helped grow into the U.K.’s number one urban music magazine and one of the world’s leading urban music websites.

Product details

Publisher ‏ : ‎ Free Press; 1st edition (January 8, 2008)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 313 pages
ISBN-10 ‏ : ‎ 1416532188
ISBN-13 ‏ : ‎ 978-1416532187
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6.25 x 1 x 9.5 inches

Best Sellers Rank: #797,849 in Books (See Top 100 in Books)
- #431 in Rap Music (Books)
- #555 in Free Enterprise & Capitalism
- #4,122 in Popular Culture in Social Sciences

Customer Reviews:
32 ratings

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Matt Mason

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Matt Mason began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown's Start Talking Ideas campaign, and was presented the Prince's Trust London Business of the Year Award by HRH Prince Charles.

He has written and produced TV series, comic strips, viral videos and records, and his journalism has appeared in The Observer Music Monthly, VICE, Complex and other publications in more than 12 countries around the world. He recently founded the non-profit media company Wedia with his wife Emily. He lives in New York City.

Customer reviews

5 star		57%
4 star		21%
3 star		12%
2 star		5%
1 star		5%

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dhplaysme

Together we can, built on each others' IP

Reviewed in the United States on October 9, 2011

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We live in the best time in history to act on your big ideas. Most of you were born digital, with production tools a few clicks away. When you get an idea, you can Google it and see what was done before, how your ideas compare and steps to make it real.

Building on others' ideas is a part of the contemporary creative process. It could be said that there are no new ideas, but there are infinite new ways to do old things. Our culture is built on a combination of all our ideas, mixed and remixed, recut and served through mass media. Using other people's ideas is accepted, but is it right?

This is the Pirate's dilemma, a book on how youth culture is reinventing capitalism by Matt Mason. Piracy is less a word about a thieving enemy to guard against, but is now how business gets done, by individuals getting access to music and entrepreneurs remixing ideas to better serve customers.

The Pirate's Dilemma is a great read to examine how we got here, where here is and what is on the horizon of a remix culture. Entrepreneurial pirates create solutions to problems unanswered by existing businesses. Mainstream gives up market share with stubborn decisions to sell the status quo. Pirates are serving the consumers what they want, even when the intellectual property is not theirs. The book helps us understand the costs and benefits of this evolving culture shift to our society.

Reviewed in the United States on September 28, 2015

Verified Purchase

This felt more like a collection of (extremely coherent and admirably self-referential) essays than a wiggle compelling narrative, although I did appreciate the author's nuanced understanding of piracy. The only real watchout is the length of the chapters; each one is incredibly dense and completely worthy of a measured, focused read, although it's hard to describe a book as faulty when in reality I may well have just read it too fast.

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josephmisiti

but the content pretty dated if you are reading in it 2015

Reviewed in the United States on March 28, 2015

Verified Purchase

This book was interesting, but the content pretty dated if you are reading in it 2015. It does continue to drill the point that the only way to beat piracy is to complete directly against it (Steve Jobs)

Reviewed in the United States on March 2, 2018

Verified Purchase

Extremely wonderful book.

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Jens Guld

On pirates and their enemies

Reviewed in the United States on March 11, 2008

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After James Watt and the invention of the steam engine, political and economic power has become more and more centralized, but now that the personal computer has been invented and has become so cheap that the price is not a bottleneck, there is a tide going the other way. And it is speeding up.
This is what this book is about. The author uses/describes the music scene mostly, for that is what he knows about, and also of course the PC scene, since the personal computer is the Music Liberation Front's first choice of Kalashnikov. For me the book is not a keeper, but it is definitely a must-read.
You should also read The Long Tail How Endless Choice Is Creating Unlimited Demand if you haven't already. You can download the original article for free if you go to Wired's homepage.

One person found this helpful

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Kindle Customer

Pirate's Rule

Reviewed in the United States on February 11, 2008

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This is probably the most enlightening book I've read this year. I knew that file-sharing and open source were bigger issues than kids vs the record companies or geeks vs Microsoft. However, it was a little hard for my sixty-year-old brain to figure out the real issue--the excesses of capitalism and how the two relate. This book lays it out. There are still some unresolved issues in this area. The author acknowledges that rather frankly. He also points out the futility of trying to put the genie back in the bottle. The way forward is not towards bigger and more powerful companies that control everything through draconian copyright laws. Creativity wants to be free, unfettered and fun. The future looks good, if a little bumpy, pirates and all.

7 people found this helpful

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Doug Cornelius

How Does Industry Adapt to Free?

Reviewed in the United States on July 1, 2009

Matt Mason traces the current web 2.0 movement back to the 1970's punk rock culture. He starts with focus on a quote from punk fanzine Sniffin' Glue with a diagram showing three finger positions on the neck of a guitar with the caption:

"Here's one chord, here's two more, now form your own band."

In a 2.0 world, doing-it-yourself does not seem that radical anymore. Anyone can be published author on the web. You can jump onto Blogger and in a few minutes have a powerful web publishing platform up and running in a few minutes.

Mason looks to some early punk bands who played for themselves and your buddies. Then maybe a few friends come along. If other people come then great, but it does not matter that much because you are doing for yourself and few people close to you.

Mason focuses mostly on music, but in the background I was thinking more about blogging. It does not make much sense to put together and a print a book that only a few hundred people will read. That is a big deployment of capital with an improbable return on investment. With web 2.0 the capital for distribution and publishing is minimal. A blog with only a few hundred readers is successful.

Mason labels the new business as "punk capitalism." The businesses often are not in it for the money. They would like to cover their costs and have few dollars of profit. But they are not in it for the money.

Seth Godin in Unleashing the Ideavirus: "It took 40 years for radio to have 10 million users. . . 15 years for TV to have 10 million users, and it took Hotmail and Napster less than year. . . The time it takes for an idea to circulate is approaching zero."

Web 2.0 movement is allowing a bigger audience of creators, a more rapid efficient distribution of information at less cost. It seems a little strange to be reading these concepts in a book.

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Top reviews from other countries

John G. Hudson

Delivers what it says on the cover

Reviewed in the United Kingdom on October 18, 2009

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I read 80% of this book with enthusiasm. The author's knowledge of the music industry's developments is very good and well described - I learnt a lot. Also his analysis of how piracy is a significant contributor to capitalism is very convincing. His view on how companies should regard piracy and how they should best compete with it are sound.
However his scientific knowledge is lacking and the idea that a 3D printer which form objects in poor quality brittle plastic can replace manufactured goods is not credible. His world view from the music industry is one of music, videos, clothes and his opinions cedrtainly hold weight there.

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The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism Hardcover – January 8, 2008

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Matt Mason

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