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To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History Kindle Edition
| Lawrence Levy (Author) Find all the books, read about the author, and more. See search results for this author |
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- LanguageEnglish
- PublisherMariner Books
- Publication dateNovember 1, 2016
- File size5819 KB
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Editorial Reviews
Review
“Enchanting...What makes Mr. Levy’s contribution so insightful is not that he plows old ground in greater depth but that he uses his personal story as vehicle to add a new dimension...The power of Mr. Levy’s writing and the success of his management at Pixar are both grounded in the same personal quality that is evident from the earliest pages of To Pixar and Beyond: humility.”
—New York Times
“A lovely and surprising discourse on topics business books rarely touch. Levy is a rare humanist in the world of finance and technology. In describing the pre-IPO, pre-Toy Story Pixar, he captures the fragile and wonderful workplace dynamic anyone who loves their (difficult) job can appreciate... Reading how Levy played go-between is eye-opening and inspiring... This delightful book is about finance, creative genius, workplace harmony, and luck... That’s a lot for one volume by a first-time author with a legal and financial background covering exceedingly well-trod material... Life obviously is about more than business, but few books discuss both so well.”
—Fortune
“Levy has written a fascinating look at one of the most innovative companies of the early 21st century.”
—Publishers Weekly
“What a delightful book about the creation of Pixar from the inside. I learned more about Mr. Jobs, Pixar and business in Silicon Valley than I have in quite some time. And like a good Pixar film, it’ll put a smile on your face.”
—Andrew Ross Sorkin in The New York Times
“I love this book! I think it is brilliant. Of course I am biased, but even so, I think people will love this story—one they didn’t even know existed. And Lawrence has told it beautifully.”
—Ed Catmull, Co-Founder and President Pixar Animation, President Disney Animation, bestselling author of Creativity Inc.
“Lawrence Levy's To Pixar and Beyond is the gripping story of how, through hard work, vision, and a devotion to excellence, tiny Pixar transformed itself into a Hollywood powerhouse. But it’s also something more: a wonderful buddy story—between Levy and Steve Jobs --and how their friendship and partnership transformed them both.”
—William D. Cohan, bestselling author of House of Cards and Money and Power
“To Pixar and Beyond is a finely sketched insider’s account of the hard-fought success of a pathbreaking company. Lawrence Levy goes surprisingly and refreshingly deep on the business details behind Pixar’s creative achievements. He also shows an intimate side of Steve Jobs that will delight the mercurial businessman’s many admirers.”
—Adam Lashinsky, Assistant Managing Editor of Fortune Magazine and author of Inside Apple
“Lawrence Levy, a former top exec at Pixar, tells the inside story of how a struggling computer animation company became one of the greatest entertainment organizations of all time. To Pixar and Beyond is part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies. It's also incredibly inspirational, a story about a team that took big risks and reaped the rewards. This is a must-read book for anyone who cares about corporate culture and wants to learn how to build a business, as well as everyone who loves Woody, Buzz, and all of the other beloved Pixar characters. I loved this book and could not put it down.”
—Dan Lyons, bestselling author of Disrupted
About the Author
Product details
- ASIN : B01912OSA0
- Publisher : Mariner Books; Reprint edition (November 1, 2016)
- Publication date : November 1, 2016
- Language : English
- File size : 5819 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 274 pages
- Best Sellers Rank: #149,890 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author

After a career in Silicon Valley as a lawyer and business executive that culminated at Pixar Animation Studios, Lawrence Levy gave up corporate life to study meditation and eastern philosophy. He cofounded Juniper Foundation to pursue this work, and now writes and teaches on these topics. He is especially interested in the intersection of these ideas with the stresses of contemporary life and corporate culture.
To learn more please visit www.lawrencelevy.com.
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As Chief Financial Officer of Pixar, Levy stakes claim to five things he accomplished for Pixar - all of them critical to its survival and success.
1. He put together the first business plan for the company
a. Killing off several ancillary businesses (Renderman, TV Commercials, Video Games) and focused the company solely on full length animation films
b. He assembled the first financial/accounting model for an animation entertainment company
2. Over the objections of Steve Jobs, he got an employee stock option pool approved before the company’s Initial Public Offering
3. He led the 1995 Initial Public Offering for Disney raising $140 million - a pool of capital large enough to keep the company solvent, funded its ability to finance its own movies and made Jobs a billionaire.
4. He renegotiated the initial Pixar deal with Disney to one with much better terms for the company
5. He was a board member approving Pixar’s sales to Disney
Often, the things authors don’t describe makes you question the veracity of the rest of the book. This book is no exception. There are two minor puzzles and two glaring omissions in the narrative.
First, the minor ones:
• Levy names his controller “Sarah Staff.” It was a weird enough name that made me Google it. When you do, you will find that her last name wasn’t “Staff”. But nowhere in the book does it say why he changed her name.
• Given that the story stands on its own, there seems to be a lot of “look how close I was to Steve Jobs” passages. From the numerous mentions of how many walks he and Steve took together. To the “I just dropped by his house…” Yet there are fewer, “here’s how closely I worked with Ed Catmull” who at the time was his Pixar co-president. Almost of all of Levy’s mentions of Catmull were of the “we showed the plan to Ed and he approved it.” Either Ed wasn’t really involved in any of the Pixar business decisions or there’s a missing story here.
The two glaring omissions from the story:
• After Disney acquired Pixar in 2006 their auditors reported that Pixar had been backdating stock options since 1997. Getting caught backdating stock options was not some “oh I forgot to mention it” story, it was the dominant Silicon Valley financial story for years. Backdating investigations involved Steve Jobs, Larry Sonsini (Levy’s mentor at his old law firm) and tens of other companies. CFO’s in lots of tech companies lost lots of sleep over this for years. Executives in companies around the valley were fired, and some of them fined by the SEC (the CFO and controller of Apple included) and one went to federal prison. Levy was the Chief Financial Officer of Pixar during the alleged backdating. Did he sleep through this turmoil?
• As Levy recounts, Jobs refused to give his early Pixar employees stock before the IPO. What Levy forgot to mention is that Jobs had “crammed down” his early employees so their initial stock was essentially worthless. He spends several pages telling us how hard he worked to get Steve Jobs to give all the employees pre-IPO stock. What he conveniently leaves out of the narrative is that Jobs compensated John Lassiter and Ed Catmull with generous pre-IPO grant stock of 1.6 million shares, (Guggenheim and Reeves got 1 million and 840,000 shares respectively) but others were left with almost nothing, some having worked a decade or more at the company. Oh, and one more thing. Levy who literally just showed up in the company also got a pre-IPO grant stock of 1.6 million shares. Must be great when you’re the CFO in charge of stock option grants. Not a single reference to this in the book.
Overall a good a read. However, it’s clear Levy is suffering from selective memory as it appears to be not the whole story.
Still.
I—like many of the reviewers here—spent a breathless week flipping the pages and going on the journey of Pixar's early days with Lawrence and felt absolutely, totally, elated. Vindicated for my friend and his triumph. Educated and edified against the messy, improvisational, and dramatic chords that surround business at the highest and lowest levels. And of course: entertained.
It's crazy and fun and charming and a relief to see that the people involved with the biggest deals can still be humans. Can still hold onto their humanity in the face of all of the pressure, glamour, and, well, stuff.
I work in a creative industry and am constantly wrestling with finding the right balance between creative freedom and business drivers (money, honey). It was awesome to see how similar (bigger, sure) issues as the ones I deal with played out in such a well established theater (no pun), and I'd like to think that I learned something from them...regardless of whether or not I'm able to apply them directly to my day to day.
The (a?) bottom line is that there are many industries where workers are separated into groups of planners and makers and Lawrence's grace for approaching both of those sects in a fair, considered, and human manner is totally aspirational. I've referred the book to my boss and direct peers, and if I had it my way, everybody at my company would give it a whirl.
I'm a huge fan of Pixar. I'm fascinated by Steve Jobs. But I'm a true believer in Lawrence Levy and this book. So good.
Most people probably take the juggernaut of Pixar and its characters, movies, toys, etc. for granted. This book provides a compelling narrative of the many challenges faced along that path, any of which could've cast Pixar into "also-ran", never to be seen or heard from by the millions who have willingly allowed the lovable Pixar characters to take up residence in their homes. I have a 16 yr old and a 2 yr old, both who were not alive when Toy Story was released, but both love(d) the characters and the successive films. Hard to imagine, had ego and attitude rose above completing some novel and dynamic deals, that Woody and Buzz may never have gotten off the ground.
If you've seen/enjoyed The Pixar Story documentary, you should read this book. The documentary focused significantly more on the animation and creative side, while just glossing over the aspects that have been detailed here by Mr. Levy. That film and this book should be packaged together, if you want the true Pixar Story.
Top reviews from other countries
The real draw is that this is, essentially, a series of business essays that can be understood by the layman. Levy deserves a lot of credit for taking his memories, experiences, and producing not only lessons for aspiring entrepreneurs, but unique information about the early life of Pixar for dedicated fans.
And then of course there is Steve Jobs, who once again comes away as quite a controversial figure. He is best surmised by his conflicting nature; at worst, preventing staff from having any stock options, to taking as much credit as possible for any form of success, to crying when he couldn't get what he wanted. At best, he cared deeply (eventually...) for his family, select close friends whom he would regularly take long walks with, to the overall quality of output from anything he was vested in. My views of him have remained a deeply flawed figure who was certainly not a genius, but clearly an impossibly driven individual who revelled in success.
Levy writes to you like a good friend - he is charming, always positive and has a wonderful dry sense of humour that seems to beam in the simplest of things. I have learned much from this work and while it is only short, I wouldn't hesitate to read it again in the future as something of a story.
And it's battle to get finance, recognition and a better deal from Walt Disney
Quite engrossing!








