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Plain Bad Heroines: A Novel Hardcover – Illustrated, October 20, 2020
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NATIONAL BESTSELLER
“A delectable brew of gothic horror and Hollywood satire . . . [and] what makes all this so much fun is Danforth’s deliciously ghoulish voice . . . exquisite." —Ron Charles, THE WASHINGTON POST
"A multi-faceted novel, equal parts gothic, sharply funny, sapphic romance, historical, and, of course, spooky.” —ENTERTAINMENT WEEKLY
Named a Most Anticipated Book by Entertainment Weekly • Washington Post • USA Today • Time • O, The Oprah Magazine • Buzzfeed • Harper's Bazaar • Vulture • Parade • HuffPost • Refinery29 • Popsugar • E! News • Bustle • The Millions • GoodReads • Autostraddle • Lambda Literary • Literary Hub • and more!
The award-winning author of The Miseducation of Cameron Post makes her adult debut with this highly imaginative and original horror-comedy centered around a cursed New England boarding school for girls—a wickedly whimsical celebration of the art of storytelling, sapphic love, and the rebellious female spirit
Our story begins in 1902, at the Brookhants School for Girls. Flo and Clara, two impressionable students, are obsessed with each other and with a daring young writer named Mary MacLane, the author of a scandalous bestselling memoir. To show their devotion to Mary, the girls establish their own private club and call it the Plain Bad Heroine Society. They meet in secret in a nearby apple orchard, the setting of their wildest happiness and, ultimately, of their macabre deaths. This is where their bodies are later discovered with a copy of Mary’s book splayed beside them, the victims of a swarm of stinging, angry yellow jackets. Less than five years later, the Brookhants School for Girls closes its doors forever—but not before three more people mysteriously die on the property, each in a most troubling way.
Over a century later, the now abandoned and crumbling Brookhants is back in the news when wunderkind writer Merritt Emmons publishes a breakout book celebrating the queer, feminist history surrounding the “haunted and cursed” Gilded Age institution. Her bestselling book inspires a controversial horror film adaptation starring celebrity actor and lesbian it girl Harper Harper playing the ill-fated heroine Flo, opposite B-list actress and former child star Audrey Wells as Clara. But as Brookhants opens its gates once again, and our three modern heroines arrive on set to begin filming, past and present become grimly entangled—or perhaps just grimly exploited—and soon it’s impossible to tell where the curse leaves off and Hollywood begins.
A story within a story within a story and featuring black-and-white period-inspired illustrations, Plain Bad Heroines is a devilishly haunting, modern masterwork of metafiction that manages to combine the ghostly sensibility of Sarah Waters with the dark imagination of Marisha Pessl and the sharp humor and incisive social commentary of Curtis Sittenfeld into one laugh-out-loud funny, spellbinding, and wonderfully luxuriant read.
“Full of Victorian sapphic romance, metafictional horror, biting misandrist humor, Hollywood intrigue, and multiple timeliness—all replete with evocative illustrations that are icing on a deviously delicious cake.” –O, THE OPRAH MAGAZINE
- Print length640 pages
- LanguageEnglish
- PublisherWilliam Morrow
- Publication dateOctober 20, 2020
- Dimensions6 x 1.85 x 9 inches
- ISBN-100062942859
- ISBN-13978-0062942852
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Editorial Reviews
Review
“An exquisitely plotted, winkingly crafted romp . . . a supersized Slurpee that will satiate you and leave behind a sugar high. . . . [Danforth’s] gifted at braiding characterization, suspenseful plotting and frequent injections of flat-out terror . . . exhilarating.” — Hillary Kelly, Los Angeles Times
“A multi-faceted novel, equal parts gothic, sharply funny, sapphic romance, historical, and, of course, spooky.” — Entertainment Weekly
“Full of Victorian sapphic romance, metafictional horror, biting misandrist humor, Hollywood intrigue, and multiple timeliness—all replete with evocative illustrations that are icing on a deviously delicious cake.” — O, The Oprah Magazine,
“A delicious Gothic tale . . . a tasty brew of creepy shuttered prep school, creepy reopened prep school, queer feminist legacy and modern adaptation of said legacy . . . will make you crave more of Danforth’s smart, funny prose.” — Bethanne Patrick, Washington Post
“A layered, farcical take on the sins of woman . . . [danforth] uses vivid language to capture each time and place, in a narrative that is rare even among lesbian fiction . . . clever quips and striking imagery.” — New York Times Book Review
“Brimming from start to finish with sly humor and gothic mischief, Plain Bad Heroines is a brilliant piece of exuberant storytelling by a terrifically talented author.” — Sarah Waters, New York Times bestselling author of The Little Stranger and Fingersmith
"Emily Danforth's ingenious, jaw-dropping novel is a time-hopping epic about the history of a cursed New England girls' school, doomed lovers, and an equally cursed modern-day retelling via film, plus yellow jackets. Hell, those yellow jackets! The expertly rendered characters are as heartbreaking as they are written with an integrity of vision that saturates every page. Plain Bad Heroines is a queer roar and it's terrifying and it's a goddamned triumph." — Paul Tremblay, author of A Head Full of Ghosts and The Cabin at the End of the World
“Plain Bad Heroines wears its brilliance lightly and like the Black Oxford apples described in these pages, it's dark, sweet, and addictive. Emily Danforth displays all the gothic wit of Edward Gorey and all the soaring metafictional ambitions of David Mitchell, alongside a generosity and humanity that is uniquely her own. Simply one of the best books I've read in the last decade.” — Joe Hill, New York Times bestselling author of The Fireman
“Stuffed with footnotes, and stories inside stories inside stories, Emily M. Danforth’s follow-up to The Miseducation of Cameron Post is a queer gothic coming-of-age story set at a cursed New England boarding school for girls. There are just a few sequences of words that fire up my pleasure centers the way that description does.” — Vulture, 19 Books We’re Excited to Read This Fall
“A short list of things you’ll find in this novel: curses, lesbians, gilded-age society scandals, yellow jackets, a heaping dose of snark, and the nagging sense that the line between what’s real and what isn’t has been blurred. . . . It’s the perfect autumn read for you and your best friend that you’re secretly in love with, trust me.” — Buzzfeed, 38 Great Books to Read This Fall, Recommended by Our Favorite Indie Booksellers
“[A] freewheeling, ambitious novel . . . The heroines of this story are neither plain nor bad, but human: rebellious, insecure, funny, deep with longing and scars still healing. And, yes, we do feel sympathy for them. Recommended for fans of queer kissing, Victorian romance, ghost stories and Hollywood high jinks.” — The San Francisco Chronicle
“A masterfully woven and totally captivating story . . . Full of fascinating queer characters and twisty storylines, this book is a must-read not only for the many who loved Cameron Post, but for anyone looking for an immersive, haunting, wild story.” — Sarah Neilson, Seattle Times
“Plain Bad Heroines is spellbinding. . . . [a] tangled tale of history, desire and intrigue.” — Barbara Theroux, The Missoulian (Montana)
“Plain Bad Heroines is a horror novel, a proper one: a big fat doorstep of super-queer terror that never runs out of ways to keep you deliciously disturbed. . . . Danforth braids the layers of narrative together with expertise. She’s clearly a horror buff . . . Another writer might have let the metatext choke the dread, but Danforth uses it to thrillingly corrode the reader’s own sense of reality . . . Her novel is beguilingly clever, very sexy and seriously frightening.” — Guardian (UK)
About the Author
emily m. danforth is the author of the highly acclaimed young adult novel The Miseducation of Cameron Post. She has an MFA in fiction from the University of Montana and a PhD in English from the University of Nebraska–Lincoln. She lives with her wife and two terrible dogs in Rhode Island. Plain Bad Heroines is her first adult novel.
Product details
- Publisher : William Morrow; Illustrated edition (October 20, 2020)
- Language : English
- Hardcover : 640 pages
- ISBN-10 : 0062942859
- ISBN-13 : 978-0062942852
- Item Weight : 2.12 pounds
- Dimensions : 6 x 1.85 x 9 inches
- Best Sellers Rank: #121,952 in Books (See Top 100 in Books)
- #141 in LGBTQ+ Literary Fiction (Books)
- #815 in Gothic Fiction
- #8,313 in Literary Fiction (Books)
- Customer Reviews:
About the author

emily m. danforth's debut (YA) novel, THE MISEDUCATION OF CAMERON POST (2012), was translated into half-a-dozen languages and won The Montana Book Award and was a finalist for both the Morris Award and a Lambda Literary award. It was also adapted into a Sundance award winning feature film of the same name in 2018. emily’s second novel, PLAIN BAD HEROINES, is a meta-gothic sapphic romp about a cursed New England boarding school and the horror film being made about that school. PLAIN BAD HEROINES will be published by HarperCollins in October of 2020.
emily has an MFA in Fiction from the University of Montana and a Ph.D in English-Creative Writing from the University of Nebraska-Lincoln. She lives in Rhode Island with her wife Erica, her mother Sylvia, and two of the most spoiled dogs on the planet, Kevin and Sally O’Malley.
emily was born and raised in Miles City, Montana, a cattle town best known for its Bucking Horse Sale-which was once listed in the Guinness Book of World Records for hosting the most intoxicated people, per capita, of any US event. She has worked as a lifeguard, a swim coach, a not-at-all reliable waitress and bartender, an aquatics director at a YWCA, and as a Professor of English and Creative Writing. You can often find her on ebay checking her auction bids for things like vintage store display stock of toothbrushes. (No, but really. Her wife would prefer her to maybe not have quite so many collections, but her family will confirm that she has been this way since childhood.) emily's favorite 1980’s slasher movie is April Fools’ Day (1986) and no, she doesn’t want to hear why you think she’s wrong about that choice.
You might want to visit her here: www.emdanforth.com
Customer reviews
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Learn more how customers reviews work on AmazonReviewed in the United States on December 7, 2022
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Plain Bad Heroines is Emily M. Danforth’s adult debut. I had not heard of this book before finding it listed for a Goodreads giveaway. The description sounded right up my alley, so I decided to try my luck at entering for an ARC. I was so shocked when I won, but it was really exciting, especially since it would only be my second time winning a physical ARC. When I say this book had hooked me right from the start, I mean it.
This book is pitched as gothic horror comedy like The Haunting of Hill House meets The Favourite. This was enough to have my attention, but the premise itself takes that a step further. The story weaves from 1902 to over a century later to focus on a cast of characters who are all connected to the seemingly cursed Brookhants School for Girls.
In 1902, the school is run by Libbie Brookhants. Two students, Flo and Clara, attend this school when they become infatuated with Mary MacLane’s writing and each other before their tragic deaths, leaving Libbie to deal with the aftermath and the school’s eventual closing. The novel explores Libbie’s own backstory and relationship with her partner Alex as well. Over a century later, Merritt Emmons writes a novel titled The Happening at Brookhants, which is then set to be adapted into a film. Actors Harper Harper and Audrey Wells are cast as Flo and Clara, which finally sets up the multiple timelines the novel explores and opens the doors to Brookhants again.
Plain Bad Heroines was such a fun read for me. I love when novels have nonlinear timelines that weave together multiple other stories. This book is like a story within a story within a story that features novels within a novel and a film within a film as well. It seems like a complex concept that may be hard to follow, but it really was not as daunting as it may seem. I think the narration and writing of the novel helps avoid possible confusion. I really like how the novel actually addresses readers. It employs a lot of footnotes too, which I thought was really cool. The pacing and flow are excellent as well. Danforth definitely plays up the humor aspect but expertly pairs it with darker and creepier moments. Brookhants is very atmospheric, and it was really interesting to see all the stories there. I loved a lot of the characters but especially the main trio: Merritt, Audrey, and Harper. Many of the characters featured in this novel are sapphic, but Danforth also includes a budding sapphic polyamorous relationship. It was beautiful to see how this relationship developed and played out.
I also just want to mention that Sara Lautman absolutely killed it with her artwork. It was incredible and definitely helped with emphasizing the atmosphere Danforth was creating. The cover and illustrations within the novel are stunning.
Emily M. Danforth impressed me so much with this book. Her writing draws readers in, and the story itself is just so fascinating. I honestly cannot wait to pick up a finished copy, and I’m hoping to collect both the US and UK editions. I would highly recommend this to anyone who likes sapphic dark academia!!
Thank you to William Morrow and Goodreads for giving me the opportunity to read and review this novel before its release on October 20th, 2020.
*Content warning: insects, death, queer suffering, forced institutionalization*
I struggled over several months to get through the first half of this book. The gothic boarding school trope was there + mystery + Hauntings but the way it is written (switching between numerous narrators, dates and locations) made me seasick.
Redeeming quality for me is the historical story that came through in the telling and I wish there was more of it.
In short this is a sapphic tale of Hollywood, friendships, hauntings & how the repercussions of our choices affect those who follow us.
““Don’t find yourself regretting this. You’re much too young to haunt your own life.” Page 380, Kindle edition
Reviewed in the United States 🇺🇸 on December 7, 2022
I struggled over several months to get through the first half of this book. The gothic boarding school trope was there + mystery + Hauntings but the way it is written (switching between numerous narrators, dates and locations) made me seasick.
Redeeming quality for me is the historical story that came through in the telling and I wish there was more of it.
In short this is a sapphic tale of Hollywood, friendships, hauntings & how the repercussions of our choices affect those who follow us.
““Don’t find yourself regretting this. You’re much too young to haunt your own life.” Page 380, Kindle edition
An issue for me with YA writers who migrate to writing for adults is that they never quite seem to give up typical YA contrivances such as the devoted BFF/sidekick or the tragic parental loss. So After-school Special.
Most problematic, I cared far more about the 1902 characters than the contemporary trio, whose sections I rushed through to get back to Libby and Alex. The author failed to make Harper, Audrey or Merritt, or their antics, sexual or otherwise, truly worthy of reader love. Bo was a cartoon, when he could have been a wonderful sendup of male auteur cruelty and arrogance.
Finally, as Chekhov is famous for having said (more or less), “don’t introduce a gun if it’s not going to be fired.” Danforth brings up all manner of concerns without ever addressing them again. Did Harper’s mother go off the wagon? Did Merritt’s dad kill himself because of his open marriage? What made Eleanor eat the plant? What about Ava? So many loose ends.
I have rarely read a novel of such quality - the story, the character development, the pacing. And these elements don't even address the most incredible aspect, the way in which the author uses words. Similar to a Renoir or Spielberg or Mozart (choose your favorite art form!), every sentence is crafted not just perfectly, but in a manner that allows full-scale immersion into the world being depicted.
While the author wouldn't necessarily hug me for this, the (same) book is about to be read by my spouse and our daughter. And then by anyone else who decides to ask what I've loved lately.
Settle in somewhere comfortable and dive in. This is truly one of the best.
Top reviews from other countries
There’s also lots of enjoyable ambiguity about what’s actually going on and by extension, what genre this is. There are plenty of spooky happenings, but they could be actual supernatural occurrences, delusions from overwrought minds, or tricks played by the production company. It keeps you guessing all the way through and though there are some answers, maintains some degree of mystery to the end. Either way, there’s lots of enjoyably gothic, tense, claustrophobic vibes – lightly counterbalanced by a few fun scenes in LA and elsewhere.
The five or so main characters are all pretty distinct and interesting with a good degree of moral ambiguity and some pretty major flaws that don’t stop you from rooting for them. And their various relationships and dynamics are well done.
Overall, I really liked this. It’s one of the more interesting and different things I’ve read in a while. My one complaint would be that the ending left me a bit unsatisfied but I’d still highly recommend this, especially to anyone who likes twisty plots, unconventional narrative structures and gothic vibes.
Modern queer women: check
Animal that makes you feel all creepy crawly inside your skin: check
Also it had a poly relationship and I was all for it.
What I didn't enjoy was the last 5% (60 pages), it just ended. Very lackluster didn't really join the two eras or the storyline to a close, just end.
I'm not sure how I feel about the book yet because of that, because throughout reading it to that point I LOVED IT, I was storming through chapters to get back from the cliffhanger of the modern day characters to get back to the vintage characters to see how they were doing. I even loved the modern characters and hoped their personalities and "cursed" ongoings would bring them together to solve the case queer Scooby-Doo style. But no.
While we got some idea of how 'it all began', and I had a vague idea of who the narrator was, I feel like I needed a bit of a tie in and I never got it.
The artwork throughout was brilliant, Lemony Snicket vibes, just fit right within the pages.
Also the narrator was brilliant, and quirky, occasionally clunky when you had to eye jump the page in the middle of a story, but overall I enjoyed them a bunch. To start with the first chapter had the narrator question if they're here you To continue reading, and I was all for it so I continued.
Also they mentioned the Titanic then the narrator notes they won't draw me like a French girl, classic.
The story changes between 1902 and 2014. In 1902, two young students, Flo and Clara, are students at The Brookhants School for Girls. They become obsessed with Mary MacLane, a young author of a memoir — even starting their own fan club, The Plain Bad Heroine Society. Unfortunately, both girls are killed by an angry swarm of yellow jackets (or wasps), and more victims die soon after in strange circumstances. Fast-forward to 2014, and a book exploring the school's history is now going to be made into a horror film. The book's author, Merritt Emmons, is thrown together on set with the two stars: celebrity actor and 'it girl' Harper Harper as Flo and former child star Audrey Wells as Clara.
I read this as both an eBook (given to me by the publisher) and as an audiobook (purchased myself). I really loved the audiobook narrator, Xe Sands — she did a fantastic job and really gave life to the characters! The narrator throughout the book has a very tongue-in-cheek style of humour, which I thought Xe captured well, and when reading the eBook I definitely heard the story in her voice.
I loved all of the main characters in this book, from both historical settings and modern day. I think I most felt sorry for Alex, the partner of Brookhants School's headmistress in 1902. She seems to be most affected by the curse, and I think she deserved better! The relationship between Merritt, Harper and Flo were intriguing, being intertwined and a little messy. It felt like all three were a little out of their depth. Harper particularly gives an interesting commentary on the cult of celebrity and social media, with her every move tweeted and Instagrammed for everyone to see and comment on.
However, the book is really long at 623 pages, and I felt that it could have been cut shorter. The ending especially was a bit of a disappointment for me — it felt like it was building to a big crescendo which never happened. I was also a little confused by what happened and what was going on at the end, which was a shame as the rest of the book is incredibly well-written, with vivid scenes and incredibly atmospheric. While this is supposed to be a horror, I was left feeling dissatisfied and unsure how much of the goings on were real and how many were imagined.
Overall, I did enjoy Plain Bad Heroines and it's one that I think I would go back to in a few years time. I'm not sure I'd refer to it as a horror, but it's certainly an atmospheric story that pulled me in with all the mystery and goings on. The narrator of the story is also interesting with lots of pop culture references and humour that kept me interested throughout.
(Also, I only found out afterwards when I finished the book that Mary MacLane's I Await the Devil's Coming is a real book, not fictional, and that 'yellowjackets' are actually wasps, or perhaps hornets. Maybe this will spare somebody some confusion!)
The dual timeline story focuses on the deaths of two young girls at Brookhants School for Girls and the impact of that event throughout the proceeding years. We focus on the lives of the teachers in the school at that time along with the actors playing those parts in a movie interpretation during modern day. However, curious things start happening on set which suggests that the Brookhants curse is still ongoing.
Plain Bad Heroines was a beast of a novel and I flipping loved it. I loved the story within a story and the voices where so distinct and I felt completely immersed in the novel. It highlights the historical attitude to lesbian relationships and the institutions that tried to keep girls separate. It was just so multilayered and even though it was 640 pages long I kind of felt like I wanted more. For a novel to leave your feeling that way you know it is something good.
Plain Bad Heroines by Emily M Danforth is available now.
Before reading I wasn’t aware of the work of Mary MacLane, whose 1902 memoir, ‘The Story of Mary MacLane, is featured in the narrative and supplied the novel’s title.
I found this a slow burn literary psychological horror with plenty of sharp humour and elements of meta fiction that displayed the author’s keen awareness of horror in literature and popular culture, including the film industry. It was nominated for the Shirley Jackson Award in 2020. I certainly felt a link with ‘A Picnic at Hanging Rock’ in its setting and the aura of creepiness.
I did a combined read/listen with its unabridged audiobook edition that had been featured in our local libraries’ LGBTQ+ history month display. I also appreciated the line illustrations in my Kindle edition.
Definitely enjoyed. It is a novel that I hope to revisit in the future to savour its multiple layers.















