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Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series) 2nd Edition

ISBN-13: 860-1409878102
ISBN-10: 0749429917
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Editorial Reviews


'practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' scottish industry and commerce

About the Author

Anne Gregory is one of the leading academics in public relations in Britain. She is professor of public relations and Assistant Dean of the Faculty of Business at Leeds Metropolitan University. Before entering academia, Anne spent 12 years in public relations practice. She is the consultant editor of the PR in Practice series and the author of "Planning and Managing a Public Relations Campaign", also in the series.

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