Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide 1st Edition, Kindle Edition

3.7 out of 5 stars 18 customer reviews
ISBN-13: 978-0471441090
ISBN-10: 0471441090
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  • Length: 272 pages
  • Word Wise: Enabled
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Editorial Reviews


"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)

"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

From the Back Cover

Build a Solid Foundation for e-Business Success!

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz(r)" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:
* Set goals for your e-business
* Differentiate your company's products and services
* Position your company in the consumer's mind
* Master product strategy, placement, promotion, and pricing
* Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!

Product details

  • File Size: 2916 KB
  • Print Length: 272 pages
  • Publisher: Wiley; 1 edition (May 2, 2008)
  • Publication Date: May 2, 2008
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0033PRK4I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #3,491,171 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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