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Plate to Pixel: Digital Food Photography & Styling 1st Edition
Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.
- Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
- Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
- Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations
So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.
Photo Case Studies
Hummus (click for photo information and recipe) Blackberry Pie (click for photo information and recipe) Crudites with Aioli (click for photo information)
- ISBN-100470932139
- ISBN-13978-0470932131
- Edition1st
- PublisherWiley
- Publication dateMay 3, 2011
- LanguageEnglish
- Dimensions7.4 x 0.72 x 9.22 inches
- Print length288 pages
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Editorial Reviews
From the Back Cover
Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages.
Photographing food is an art. Develop your food photography skills with these techniques.
Discover how to use natural light to capture stunning images
Learn how to work with your camera modes and settings
See how to fine-tune exposure
Discover how to compose the most appetizing photo
Tell your story with light
Add pizzazz with herbs, sauces, and easy styling techniques
Learn trade secrets for photographing items such as ice cream and stews
Develop an after-capture workflow process to improve your food photos
About the Author
Product details
- Publisher : Wiley; 1st edition (May 3, 2011)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 0470932139
- ISBN-13 : 978-0470932131
- Item Weight : 1.66 pounds
- Dimensions : 7.4 x 0.72 x 9.22 inches
- Customer Reviews:
About the author

Hélène Dujardin came from France to the US in the late 90s to research material for her Masters in History. Her possessions were simply an old film camera and a suitcase full of family recipes. Soon after, she decided to follow her first passion, food, and so began honing her skills in various dining establishments. She became the pastry chef at a French restaurant and she stayed there for five years. Yet photography was never very far from her heart.
Hélène launched the award-winning blog Tartelette in 2006, where she dedicates herself to the art of food, photography, and styling. It didn't take long for photography to become more than a hobby. Hélène started professionally working with local and national magazines. She also began photographing and styling numerous cookbooks.
She's photographed Carrie Vitt's cookbook "Deliciously Organic", Holly Herrick's "Tart Love" and Virginia Willis' "Basic To Brilliant Ya'll".
Hélène's food photography and styling work has been praised online and in print by publications such as Elle magazine, Forbes magazine, The Times Online, Saveur magazine, CNN, Martha Stewart and more.
Her photographs reveal her passion for natural light, seasonal and fresh ingredients, a love of travel and genuine interest in people. Hélène currently lives in Charleston, South Carolina, with her husband and their two rescue dogs.
Customer reviews
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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book very detailed, filled with examples, and full of wonderful technical information. They describe the writing style as simple, to the point, and light. Readers also appreciate the beautiful photos and nice colors.
AI-generated from the text of customer reviews
Customers find the information in the book very detailed, filled with examples, and wonderful technical information. They say it's well-presented, packed with detailed tips and tricks, and clearly organized throughout. Readers also mention it's a valuable resource for taking food photos.
"...The book has almost 260 pages of useful information! But, because the book is written in such a beautiful style...." Read more
"...It is organized in chapters about camera settings, light, composition, etc...." Read more
"...She covers everything from camera basics to styling, workflow - and provides a nice list of resources too...." Read more
"...much extensive information the book provides and how clearly the information is organized throughout the book including many examples in real life..." Read more
Customers find the writing style simple, to the point, and light. They say the book has plenty of pictures and is easy to understand. Readers also appreciate the conversational style of writing, saying it's engaging and lucid. They mention the book presents natural food styling and photography.
"...As if someone is whispering in your ears. Also the information flow very smoothly and free of clutter of technical stuff although the book covers..." Read more
"...wasn't trained as a photographer, she became one, and her style of writing is simple, to the point, and also light and funny...." Read more
"...In addition to being a good resource, it's beautifully laid out, too...." Read more
"...The style all along is very easy to grasp and convivial...." Read more
Customers find the photos in the book beautiful, inspiring, and full of nice colors. They also appreciate the natural food styling instead of gimmicks like in commercial styling.
"...That said, it's a nice read, has beautiful photos..." Read more
"...the book including many examples in real life situations, great pictures and illustrations, settings, tips......" Read more
"...The photos on screen are small jpegs that do not display the visual information well...." Read more
"...Great read and beautiful photos! The book is a perfect accompaniment to her blog and its full of fresh information." Read more
Customers have mixed opinions about the lighting in the book. Some mention it provides good techniques for using additional lighting when needed, while others say it's weak on lighting other than natural light through a window.
"The photographs in this book are very dark and moody. Not like the food photography I'm used to...." Read more
"...Most helpful with lighting and exposure. A very readable book, nicely designed...." Read more
"...The lighting techniques explained are uncreative and fail-safe; resulting in dull photos that wouldn't sell a dish in a restaurant, but wont look..." Read more
"...on natural light, but at the same time, gives you good techniques for using additional lighting when needed. Her photographs are inspiring!" Read more
Customers find the design of the book pathetic. They also say the layout doesn't compliment the photos well.
"...I feel with such gorgeous photos, the layout design doesn't compliment much...." Read more
"...book presents some good information about the theme, but the design is very repetitive through the entire book making reading not so pleasant...." Read more
"...On the iPad (3rd Gen) it looks pathetic with the text not aligning properly with the images and the images themselves being so pixelated as to be..." Read more
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Top reviews
Top reviews from the United States
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At the beginning I ignored and skipped the parts that talk about exposure, Aperture and Shutter speed and went directly to the parts of interests. After reading one chapter of those, I went back to the beginning of the book and read it from first page to the last. Even I read the information I already know. I don't know why but I felt inspired.
The author is a French came to USA in 90s and worked in several restaurant before she became the master chief of pastry for a French restaurant.
At the beginning she was photographing the pastry she make for the other colleague to make the same when she goes for vacation. In 2006 she left the restaurant job and started her award winning blog [...] and devoted her time in cooking , designing and photographing food.
Soon she progressed and became a professional food photographer and her photos published in national magazines such as Elle Magazine, Forbes Magazine and others
In the first chapter: a talk about the light in general and the importance of it to make a photo and some basics about how to deal with light and find it.
Second chapter is devoted for the talk about photography basics like Exposure variables and how to balance. Then a talk about light and controlling the white balance. At the last, a talk about the camera modes.
Third chapter is for the natural light and the characteristics of softness and hardness and how to control that using available tools. Then a talk about the direction of light and applying that in food photography.
In the fourth chapter: here where the artificial lights enter into the picture. A talk about equipment used as lights Scrim panel and some setting for them. Then a talk about the popup flash and how to utilize it in food photography. Then a little talk about triggers followed by a talk about soft boxes and their uses.
Fifth Chapter: Composition in food photography, this is where we start getting in to food photography business. A talk about where to put your subject - the hero - and centered subject in food photography. Then a little talk about the famous Rule of Thirds! Followed by a talk about the focus and its importance to make your subject pop. Then the importance of depth of field and its importance as every subject requires an appropriate depth of field. At the last of this chapter a talk about a very importance subject which is perspective and camera angle.
Chapter six is devoted for the preparation of the place and plate! The place you take photo at has to have some important features that make food photography a little easier safer and more fun. Also the plate has to be indicative of the food you are photographing all this along with making the scene and hero/props relation together with discussion about surfaces (backgrounds) and utilizing food height and color contrast are discussed in this chapter that ends with an important advise to shoot tethered . very important chapter and full of valuable information.
Chapter seven: a talk about food types and styling them. It covers most of the food groups like herbs and spices, pastries and nuts, fruits and vegetables, soups, fish, meat, fries and pasta, burgers and sandwiches, breakfasts and pastries. Also suits like cakes, pies, ice creams and frozen suits. Cold and hot beverages. The chapter ends with a discussion about styling kit and tools used.
Chapter eight - the last chapter of the book is for after photography related like downloading your photos from camera to your computer and the required equipment. then a discussion about copyrighting/watermarking your photos. Followed by discussion about post processing software available and the free ones of them. And finally sharing your photos in the web and printing.
The book has a section of appendixes that includes: A glossary, B equipment guide and C resources and where to get more information in this subject.
For me, the book is 100/100 and deserves all pennies paid and each minute spent with it.
The book is missing the part of post processing, but that is not so important to me. If you understand and apply the information in this book in your shoot, you will make photos that need no post processing or minimal amount of processing.
Since I'm pleased overall, why not five stars? Two reasons:
First there are so many production flaws with the Kindle edition that I almost sent it back. Numerous photos are missing or are wildly out of order in the text. There are typos and info that does not quite seem right--is a shutter speed of I/80 of really displayed as 800?--so I am not completely confident in the instructions. For other buyers who are considering the Kindle edition beware! The photos on screen are small jpegs that do not display the visual information well. When side by side comparisons are made it's almost impossible to see what the author is talking about. Perhaps at some point it will be possible to have high resolution, zoomable photos in Kindle. The print edition might be a better choice at this point.
Second, Helene, like many photographers, is post-processing averse. She dismisses post processing out of hand saying no one wants to spend time in front of a computer to get things right. Frankly, for some of us it's a trade off between hours spent fiddling with the setup or potentially less time in the studio in front of a computer. My camera can't achieve the shallow depth of field so popular today but a quick blur and mask in Photoshop gets me the look I'm after. I recognize how professionally appropriate it is to get the desired result with the camera vs. in Photoshop, but there's a lot that can be done in post that can be useful too. A more balanced approach to using post processing to achieve a delightful finished product would have been great.
I kept the book because it was written from the heart by a skilled pro who shared a lot of great information in a few pages. For me, this book much is more useful than the technical lighting manuals I already own that leave me feeling lost in a sea of too much information. In this review I felt the flaws needed to be noted, but I think the book has solid value despite them. If you're trying to get your legs under you as a photographer doing close up work, this book is a great find.
Top reviews from other countries
En tout cas, si vous souhaitez travailler en lumière naturelle et travaillez votre stylisme, ce livre est tout indiqué.
Et puis j'aime l'univers d'Hélène Dujardin, elle explique sans chichis et on devine une femme très accessible et douce à l'image de ses photos.
Attention par contre, le livre est en anglais !
Ich würde es auf jeden Fall weiterempfehlen für
- Anfänger der Foodfotografie, die ganz von vorne anfangen - auch ohne Kamera und ohne Heimstudio,
- fortgeschrittene Hobbyfotografen, die zwar schon eine Kamera haben und diese auch beherrschen, aber noch etwas über Komposition von Foodbildern lernen möchten,
- Hobbyfotografen und Bloggern, die gern etwas über Foodstyling und "fotogenes Anrichten" lernen möchten sowie allg.
- Still-life-Fotografen (im Hobbybereich).
Die Stärke des Buches liegt mMn darin, zu zeigen, wie man verschiedene Arten von Gerichten und Zutaten ansprechend stylen, zu einem Bild komponieren und dann auch fotografieren kann.
Es werden dabei gleichermaßen Tipps für klassische Foodbilder der Art "Essen auf Teller" sowie kleine Stillleben der Art "Rustikales Mittagessen mit Erinnerungen an Oma" gegeben.
Also eben nicht nur klassische "Essen auf Teller"-Bilder gezeigt.
Wer sich für diese Art, Essen in Szene zu setzen, interessiert, findet hier haufenweise Tipps zur Komposition, Requisiten, Spar-Lösungen (im Anhang finden sich viele Ideen fürs kleine Budget), und Anleitungen zum inzwischen wohl klassischen "Essen auf altem Holzbrett"-Stil.
Gerade Anfänger, die gern ein paar Anregungen haben, bevor sie selbst loslegen, werden in diesem Buch fündig.
Neben den vielen Beispielbildern, alle mit Exifs und weiteren Erklärungen zu Wirkung oder Entstehungsgeschichte sowie teilweise Kompositionsentscheidung, finden sich dann auch Tipps zur Minimalausrüstung (Kamera, Objektive, Requisiten, Licht, Hintergründe - meistens Holzplatten sowie alte Türen etc.) und Ideen, wie man ohne zu tricksen verschiedene "echte" Gerichte ablichten kann (heiße und kalte Getränke, Eis, Süßes, Herzhaftes, einzelne Früchte, Spaghetti...) sowie, wie man auch ohne großes Heimstudio (s)einen Arbeitsplatz etablieren kann.
Gerade diesen Punkt fand ich als Anfängerin sehr hilfreich (ich habe tatsächlich angefangen, in der kleinen Küche zu fotografieren....).
Einer der schönsten Eigenschaften dieses Buches ist es, dass man immer wieder reinschauen kann, wenn einem mal Ideen fehlen.
Zum Üben gibt es auch zwei Gerichte mit Rezept, sowohl Koch- als auch Fotorezept, bei denen man schrittweise durch den Entstehungsprozess eines Foodfotos geleitet wird: Was tue ich vor dem Kochen?
Was muss ich beim Zubereiten beachten, damit das Foto hinterher gut wird?
Wie lege ich die Komposition fest?
Wie lege ich Requisiten und Deko fest?
Was möchte ich mit dem Foto aussagen und wie kann ich es unterstreichen?
Wie lege ich die Farbstimmung fest?
Insbesondere die Stilllebenfotos, die Szenen (Früchstückstisch, Omas Lieblingsrezept usw.) machen das Buch aus meiner Sciht zu etwas Besonderem unter den Foodfotografiebüchern, aber auch die Ausführlichkeit, mit der auf o.g. Fragen eingegangen wird sowie die ausführliche Beschreibung der Bilder (Hintergrund, das Pro- Contra verschiedener Entscheidungen, Wirkung verschiedener Variablen, Alternativen).
Alles in allem immer noch empfehlenswert, wenn auch einige Bilder, besonders im E-Book, von nicht ganz makelloser Qualität sind (Auflösung).





