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Plate to Pixel: Digital Food Photography & Styling 1st Edition

4.4 4.4 out of 5 stars 262 ratings

Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.


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From the Back Cover

Feast on these great recipes for mouthwatering food photos

Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages.

Photographing food is an art. Develop your food photography skills with these techniques.

  • Discover how to use natural light to capture stunning images

  • Learn how to work with your camera modes and settings

  • See how to fine-tune exposure

  • Discover how to compose the most appetizing photo

  • Tell your story with light

  • Add pizzazz with herbs, sauces, and easy styling techniques

  • Learn trade secrets for photographing items such as ice cream and stews

  • Develop an after-capture workflow process to improve your food photos

About the Author

Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (May 3, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0470932139
  • ISBN-13 ‏ : ‎ 978-0470932131
  • Item Weight ‏ : ‎ 1.66 pounds
  • Dimensions ‏ : ‎ 7.4 x 0.72 x 9.22 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 262 ratings

About the author

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Helene Dujardin
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Hélène Dujardin came from France to the US in the late 90s to research material for her Masters in History. Her possessions were simply an old film camera and a suitcase full of family recipes. Soon after, she decided to follow her first passion, food, and so began honing her skills in various dining establishments. She became the pastry chef at a French restaurant and she stayed there for five years. Yet photography was never very far from her heart.

Hélène launched the award-winning blog Tartelette in 2006, where she dedicates herself to the art of food, photography, and styling. It didn't take long for photography to become more than a hobby. Hélène started professionally working with local and national magazines. She also began photographing and styling numerous cookbooks.

She's photographed Carrie Vitt's cookbook "Deliciously Organic", Holly Herrick's "Tart Love" and Virginia Willis' "Basic To Brilliant Ya'll".

Hélène's food photography and styling work has been praised online and in print by publications such as Elle magazine, Forbes magazine, The Times Online, Saveur magazine, CNN, Martha Stewart and more.

Her photographs reveal her passion for natural light, seasonal and fresh ingredients, a love of travel and genuine interest in people. Hélène currently lives in Charleston, South Carolina, with her husband and their two rescue dogs.

Customer reviews

4.4 out of 5 stars
262 global ratings

Customers say

Customers find the book very detailed, filled with examples, and full of wonderful technical information. They describe the writing style as simple, to the point, and light. Readers also appreciate the beautiful photos and nice colors.

AI-generated from the text of customer reviews

87 customers mention "Information quality"76 positive11 negative

Customers find the information in the book very detailed, filled with examples, and wonderful technical information. They say it's well-presented, packed with detailed tips and tricks, and clearly organized throughout. Readers also mention it's a valuable resource for taking food photos.

"...The book has almost 260 pages of useful information! But, because the book is written in such a beautiful style...." Read more

"...It is organized in chapters about camera settings, light, composition, etc...." Read more

"...She covers everything from camera basics to styling, workflow - and provides a nice list of resources too...." Read more

"...much extensive information the book provides and how clearly the information is organized throughout the book including many examples in real life..." Read more

49 customers mention "Ease of reading"41 positive8 negative

Customers find the writing style simple, to the point, and light. They say the book has plenty of pictures and is easy to understand. Readers also appreciate the conversational style of writing, saying it's engaging and lucid. They mention the book presents natural food styling and photography.

"...As if someone is whispering in your ears. Also the information flow very smoothly and free of clutter of technical stuff although the book covers..." Read more

"...wasn't trained as a photographer, she became one, and her style of writing is simple, to the point, and also light and funny...." Read more

"...In addition to being a good resource, it's beautifully laid out, too...." Read more

"...The style all along is very easy to grasp and convivial...." Read more

20 customers mention "Photos quality"14 positive6 negative

Customers find the photos in the book beautiful, inspiring, and full of nice colors. They also appreciate the natural food styling instead of gimmicks like in commercial styling.

"...That said, it's a nice read, has beautiful photos..." Read more

"...the book including many examples in real life situations, great pictures and illustrations, settings, tips......" Read more

"...The photos on screen are small jpegs that do not display the visual information well...." Read more

"...Great read and beautiful photos! The book is a perfect accompaniment to her blog and its full of fresh information." Read more

5 customers mention "Lighting"2 positive3 negative

Customers have mixed opinions about the lighting in the book. Some mention it provides good techniques for using additional lighting when needed, while others say it's weak on lighting other than natural light through a window.

"The photographs in this book are very dark and moody. Not like the food photography I'm used to...." Read more

"...Most helpful with lighting and exposure. A very readable book, nicely designed...." Read more

"...The lighting techniques explained are uncreative and fail-safe; resulting in dull photos that wouldn't sell a dish in a restaurant, but wont look..." Read more

"...on natural light, but at the same time, gives you good techniques for using additional lighting when needed. Her photographs are inspiring!" Read more

3 customers mention "Design"0 positive3 negative

Customers find the design of the book pathetic. They also say the layout doesn't compliment the photos well.

"...I feel with such gorgeous photos, the layout design doesn't compliment much...." Read more

"...book presents some good information about the theme, but the design is very repetitive through the entire book making reading not so pleasant...." Read more

"...On the iPad (3rd Gen) it looks pathetic with the text not aligning properly with the images and the images themselves being so pixelated as to be..." Read more

Top reviews from the United States

Reviewed in the United States on July 21, 2011
I opened the book to read it on Sunday and finished reading by Tuesday! Neither because I know most of the book contents, nor the book has no contents except some gorgeous photos by the author! The book has almost 260 pages of useful information! But, because the book is written in such a beautiful style. As if someone is whispering in your ears. Also the information flow very smoothly and free of clutter of technical stuff although the book covers most of food photography aspects.

At the beginning I ignored and skipped the parts that talk about exposure, Aperture and Shutter speed and went directly to the parts of interests. After reading one chapter of those, I went back to the beginning of the book and read it from first page to the last. Even I read the information I already know. I don't know why but I felt inspired.

The author is a French came to USA in 90s and worked in several restaurant before she became the master chief of pastry for a French restaurant.

At the beginning she was photographing the pastry she make for the other colleague to make the same when she goes for vacation. In 2006 she left the restaurant job and started her award winning blog [...] and devoted her time in cooking , designing and photographing food.

Soon she progressed and became a professional food photographer and her photos published in national magazines such as Elle Magazine, Forbes Magazine and others

In the first chapter: a talk about the light in general and the importance of it to make a photo and some basics about how to deal with light and find it.

Second chapter is devoted for the talk about photography basics like Exposure variables and how to balance. Then a talk about light and controlling the white balance. At the last, a talk about the camera modes.

Third chapter is for the natural light and the characteristics of softness and hardness and how to control that using available tools. Then a talk about the direction of light and applying that in food photography.

In the fourth chapter: here where the artificial lights enter into the picture. A talk about equipment used as lights Scrim panel and some setting for them. Then a talk about the popup flash and how to utilize it in food photography. Then a little talk about triggers followed by a talk about soft boxes and their uses.

Fifth Chapter: Composition in food photography, this is where we start getting in to food photography business. A talk about where to put your subject - the hero - and centered subject in food photography. Then a little talk about the famous Rule of Thirds! Followed by a talk about the focus and its importance to make your subject pop. Then the importance of depth of field and its importance as every subject requires an appropriate depth of field. At the last of this chapter a talk about a very importance subject which is perspective and camera angle.

Chapter six is devoted for the preparation of the place and plate! The place you take photo at has to have some important features that make food photography a little easier safer and more fun. Also the plate has to be indicative of the food you are photographing all this along with making the scene and hero/props relation together with discussion about surfaces (backgrounds) and utilizing food height and color contrast are discussed in this chapter that ends with an important advise to shoot tethered . very important chapter and full of valuable information.

Chapter seven: a talk about food types and styling them. It covers most of the food groups like herbs and spices, pastries and nuts, fruits and vegetables, soups, fish, meat, fries and pasta, burgers and sandwiches, breakfasts and pastries. Also suits like cakes, pies, ice creams and frozen suits. Cold and hot beverages. The chapter ends with a discussion about styling kit and tools used.

Chapter eight - the last chapter of the book is for after photography related like downloading your photos from camera to your computer and the required equipment. then a discussion about copyrighting/watermarking your photos. Followed by discussion about post processing software available and the free ones of them. And finally sharing your photos in the web and printing.

The book has a section of appendixes that includes: A glossary, B equipment guide and C resources and where to get more information in this subject.

For me, the book is 100/100 and deserves all pennies paid and each minute spent with it.

The book is missing the part of post processing, but that is not so important to me. If you understand and apply the information in this book in your shoot, you will make photos that need no post processing or minimal amount of processing.
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Reviewed in the United States on May 29, 2011
As a food blogger I have been following Helene's blog for years and have admired her beautiful pictures. When I heard about this book I had no doubt I wanted to read it and learn her tips on taking food pictures. What I love about Helene is that she wasn't trained as a photographer, she became one, and her style of writing is simple, to the point, and also light and funny. This book is not super technical so if that is what you are looking for, this is not the book for you. It is written for a wide audience, people who love cooking and want to improve the quality of their photos. It is organized in chapters about camera settings, light, composition, etc. The most interesting chapter for me was the one on light, one thing I always admired in her photos. With few photos Helene shows how the same composition can look with unfiltered, diffused, or bounced light. Really simple and easy to understand and try at home, not fancy equipment necessary. Her explanation on soft light, which contrary to what I thought you achieve it at a distance from a window, is excellent. She also pushes her readers to move away from the automatic setting of the digital camera, and go back to the manual or semi-automatic settings (which I learn before digital photography). Three chapters are dedicated to composition, set up, and styling, which are all so informative. What I like about her writing is that Helene makes you feel that she is next to you, explaining all those concepts verbally. Moreover, her photos are visual aids to get her point across, but be aware, they make you salivate!
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Reviewed in the United States on March 24, 2012
The book was very helpful for someone with limited understanding of photography and lighting. Helene's friendly tone and generous nature came through on every page. I felt like a good friend was patiently walking me through each step. I'm finally able to pull it all together and systematically work toward great results instead of winging it with fingers crossed. I am using the lessons in this book to photograph handmade items and these techniques are appropriate to close up product shots of many sorts.

Since I'm pleased overall, why not five stars? Two reasons:

First there are so many production flaws with the Kindle edition that I almost sent it back. Numerous photos are missing or are wildly out of order in the text. There are typos and info that does not quite seem right--is a shutter speed of I/80 of really displayed as 800?--so I am not completely confident in the instructions. For other buyers who are considering the Kindle edition beware! The photos on screen are small jpegs that do not display the visual information well. When side by side comparisons are made it's almost impossible to see what the author is talking about. Perhaps at some point it will be possible to have high resolution, zoomable photos in Kindle. The print edition might be a better choice at this point.

Second, Helene, like many photographers, is post-processing averse. She dismisses post processing out of hand saying no one wants to spend time in front of a computer to get things right. Frankly, for some of us it's a trade off between hours spent fiddling with the setup or potentially less time in the studio in front of a computer. My camera can't achieve the shallow depth of field so popular today but a quick blur and mask in Photoshop gets me the look I'm after. I recognize how professionally appropriate it is to get the desired result with the camera vs. in Photoshop, but there's a lot that can be done in post that can be useful too. A more balanced approach to using post processing to achieve a delightful finished product would have been great.

I kept the book because it was written from the heart by a skilled pro who shared a lot of great information in a few pages. For me, this book much is more useful than the technical lighting manuals I already own that leave me feeling lost in a sea of too much information. In this review I felt the flaws needed to be noted, but I think the book has solid value despite them. If you're trying to get your legs under you as a photographer doing close up work, this book is a great find.
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Top reviews from other countries

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Raksha's Kitchen
5.0 out of 5 stars Very good book for learning food photography.
Reviewed in India on April 14, 2019
Very good book for learning food photography.
Marisa
5.0 out of 5 stars Bello
Reviewed in Italy on February 23, 2019
Molto utile
BEE
5.0 out of 5 stars Mon livre favori de photo culinaire
Reviewed in France on November 24, 2015
C'est le premier livre que j'ai acheté sur la photographie culinaire et les suivants ne l'ont pas égalé.
En tout cas, si vous souhaitez travailler en lumière naturelle et travaillez votre stylisme, ce livre est tout indiqué.
Et puis j'aime l'univers d'Hélène Dujardin, elle explique sans chichis et on devine une femme très accessible et douce à l'image de ses photos.
Attention par contre, le livre est en anglais !
Leserin
5.0 out of 5 stars Viele Anregungen für Food-Stillleben
Reviewed in Germany on April 8, 2014
Das Buch war mein erstes Foodfotografiebuch.

Ich würde es auf jeden Fall weiterempfehlen für
- Anfänger der Foodfotografie, die ganz von vorne anfangen - auch ohne Kamera und ohne Heimstudio,

- fortgeschrittene Hobbyfotografen, die zwar schon eine Kamera haben und diese auch beherrschen, aber noch etwas über Komposition von Foodbildern lernen möchten,

- Hobbyfotografen und Bloggern, die gern etwas über Foodstyling und "fotogenes Anrichten" lernen möchten sowie allg.

- Still-life-Fotografen (im Hobbybereich).

Die Stärke des Buches liegt mMn darin, zu zeigen, wie man verschiedene Arten von Gerichten und Zutaten ansprechend stylen, zu einem Bild komponieren und dann auch fotografieren kann.
Es werden dabei gleichermaßen Tipps für klassische Foodbilder der Art "Essen auf Teller" sowie kleine Stillleben der Art "Rustikales Mittagessen mit Erinnerungen an Oma" gegeben.
Also eben nicht nur klassische "Essen auf Teller"-Bilder gezeigt.

Wer sich für diese Art, Essen in Szene zu setzen, interessiert, findet hier haufenweise Tipps zur Komposition, Requisiten, Spar-Lösungen (im Anhang finden sich viele Ideen fürs kleine Budget), und Anleitungen zum inzwischen wohl klassischen "Essen auf altem Holzbrett"-Stil.

Gerade Anfänger, die gern ein paar Anregungen haben, bevor sie selbst loslegen, werden in diesem Buch fündig.

Neben den vielen Beispielbildern, alle mit Exifs und weiteren Erklärungen zu Wirkung oder Entstehungsgeschichte sowie teilweise Kompositionsentscheidung, finden sich dann auch Tipps zur Minimalausrüstung (Kamera, Objektive, Requisiten, Licht, Hintergründe - meistens Holzplatten sowie alte Türen etc.) und Ideen, wie man ohne zu tricksen verschiedene "echte" Gerichte ablichten kann (heiße und kalte Getränke, Eis, Süßes, Herzhaftes, einzelne Früchte, Spaghetti...) sowie, wie man auch ohne großes Heimstudio (s)einen Arbeitsplatz etablieren kann.

Gerade diesen Punkt fand ich als Anfängerin sehr hilfreich (ich habe tatsächlich angefangen, in der kleinen Küche zu fotografieren....).

Einer der schönsten Eigenschaften dieses Buches ist es, dass man immer wieder reinschauen kann, wenn einem mal Ideen fehlen.

Zum Üben gibt es auch zwei Gerichte mit Rezept, sowohl Koch- als auch Fotorezept, bei denen man schrittweise durch den Entstehungsprozess eines Foodfotos geleitet wird: Was tue ich vor dem Kochen?
Was muss ich beim Zubereiten beachten, damit das Foto hinterher gut wird?
Wie lege ich die Komposition fest?
Wie lege ich Requisiten und Deko fest?
Was möchte ich mit dem Foto aussagen und wie kann ich es unterstreichen?
Wie lege ich die Farbstimmung fest?

Insbesondere die Stilllebenfotos, die Szenen (Früchstückstisch, Omas Lieblingsrezept usw.) machen das Buch aus meiner Sciht zu etwas Besonderem unter den Foodfotografiebüchern, aber auch die Ausführlichkeit, mit der auf o.g. Fragen eingegangen wird sowie die ausführliche Beschreibung der Bilder (Hintergrund, das Pro- Contra verschiedener Entscheidungen, Wirkung verschiedener Variablen, Alternativen).

Alles in allem immer noch empfehlenswert, wenn auch einige Bilder, besonders im E-Book, von nicht ganz makelloser Qualität sind (Auflösung).
Pilar
5.0 out of 5 stars Fantástico
Reviewed in Spain on August 23, 2013
El libro está bastante bien explicado con esquemas, ideas y todas las fotografías vienen con su pié de imagen donde se indica con qué cámara, objetivo, iso, apertura y velocidad de obturación están hechas. Es de gran ayuda para poder entender lo que explica. Ideal para iniciados en la fotografía y aficcionados a fotografiar alimentos. Es una pena que sólo esté en inglés, pero está bastante bien. Al final del libro hay un resumen de equipamiento a comprar con direcciones de páginas web de venta y otro de programas de procesamiento de fotografías.