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Michael Hyatt

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Platform: Get Noticed in a Noisy World Kindle Edition

by Michael Hyatt (Author) Format: Kindle Edition

4.5 1,176 ratings

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How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.

In Platform, you will learn how to:

Extend your influence, monetize it, and build a sustainable career.
Get noticed and start earning money in an increasingly noisy world.
Learn to amplify, update, polish, and organize your content for success.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.

With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

Print length

288 pages
Language

English
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On Kindle Scribe
Publisher

HarperCollins Leadership
Publication date

May 21, 2012
File size

1539 KB
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About the Author

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.

Product details

ASIN ‏ : ‎ B006T364QG
Publisher ‏ : ‎ HarperCollins Leadership (May 21, 2012)
Publication date ‏ : ‎ May 21, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 1539 KB
Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 288 pages

Best Sellers Rank: #80,600 in Kindle Store (See Top 100 in Kindle Store)
- #11 in Social Media for Business
- #26 in Internet Marketing
- #26 in Web Marketing (Kindle Store)

Customer Reviews:
4.5 1,176 ratings

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Michael Hyatt

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Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own business coaching company that has grown over 60% year over year for the past four years. Under his leadership, Michael Hyatt & Company has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row. He’s also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and The Vision-Driven Leader. He enjoys The Double Win with his wife of 40-plus years, five daughters, and ten grandchildren.

Website: fullfocus.co

Twitter & Instagram: @michaelhyatt

Facebook: facebook.com/michaelHyatt

Customer reviews

1,176 global ratings

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Customers say

Customers find the book has helpful information and is one of the best resources available. They say each chapter is succinct and easy to understand. Readers describe the book as a worthwhile, interesting read and a great reference for budding authors. They appreciate the insight and eye-opening advice. Overall, customers say the book is well worth the money and explains how to build an affordable website using the free self-hosted version of Wordpress.

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Information quality Ease of use Readability Insight Value for money Short chapters

225 customers mention "Information quality"213 positive12 negative

Customers find the book has practical information and tools. They say it's one of the best resources available. Readers also mention the book is comprehensive and reminds them of useful web analytics and social media tools.

"...chapters in each section, all of them characterized by compact, practical, lively writing, and most of them presented in list/bullet format...." Read more

"...The book reminded me of useful web analytics and social media tools as well as informing me about other tools that I wasn’t aware of...." Read more

"...In this book you will find tons of tiny little nuggets of great information...." Read more

"...Beginners may get overwhelmed. There is certainly a lot of excellent information, but if you try to take it all in at once, you'll want to run for..." Read more

198 customers mention "Ease of use"185 positive13 negative

Customers find the book easy to use. They say it lays out the process in clear, easy-to-understand steps. Readers also mention the book is thorough and covers most of the main key topics.

"...in each section, all of them characterized by compact, practical, lively writing, and most of them presented in list/bullet format...." Read more

"...He gives a great tutorial on how #’s work and just a great overall introduction to the outlet...." Read more

"...is a solid piece of work with a serious author following and focused marketing campaign (also from the author) that could have gotten published in..." Read more

"...It doesn't get too nitty gritty into the details, but it gives you a great outline for the first year or so of blogging/developing a brand, so that..." Read more

148 customers mention "Readability"148 positive0 negative

Customers find the book worthwhile, interesting, and well-written. They say it's a great reference for budding authors and bloggers. Readers also mention the book is refreshing and a quick read.

"...Platform: Getting Yourself Noticed in a Noisy World was a very interesting book that I greatly enjoyed reading and learning from...." Read more

"...This is a solid piece of work with a serious author following and focused marketing campaign (also from the author) that could have gotten published..." Read more

"...I found the book useful and worth my time. Not life changing, but good...." Read more

"...in mind, I still think this book is a good buy and worth going through slowly and repeatedly...." Read more

86 customers mention "Insight"79 positive7 negative

Customers find the book insightful, eye-opening, and full of excellent examples and stories from other successful entrepreneurs. They appreciate the author's ability to express complex ideas in a simple way. Readers also say the book is motivating and appreciate the understanding of the process.

"...Platform covers a variety of strategies including how to set up Twitter and Facebook accounts, setting up a blog and how to capture and upload..." Read more

"...companies in the U.S. To be sure, this is well deserved, and his experience is vast...." Read more

"...Lots of detail on how to use Twitter.Interesting and creative ideas for subjects a novelist could blog about...." Read more

"...for themselves will find this chock full of useful tips, ideas and resources...." Read more

28 customers mention "Value for money"28 positive0 negative

Customers find the book well worth the money. They say it helps them build an affordable website using the free self-hosted version of Wordpress. Readers also say the book is a good buy and a valuable resource.

"...The good news is that building a platform today is much cheaper and much more accessible...." Read more

"...With all that in mind, I still think this book is a good buy and worth going through slowly and repeatedly...." Read more

"...The resources and the book were well worth the price and I think that generosity caused many people to in turn be generous with their reviews...." Read more

"...This is an investment well worth the small amount it costs." Read more

18 customers mention "Short chapters"18 positive0 negative

Customers find the chapters in the book clear, easy to follow, and direct. They also appreciate the excellent short-form reviews of ideas. Readers mention the book contains eight valuable chapters that succinctly walk users through the learning process.

"...The chapters are all very short so the reader isn’t overwhelmed with too much information at one time and the brief chapters are also great for..." Read more

"...The book is structured in 60 short chapters, organized as a reference to come back to when you need to find that one piece of advice later when you..." Read more

"...And that he did. He uses short chapters and five big ideas to help keep the reader engaged and excited about building their own platform...." Read more

"...Each short chapter is extremely practical and immediately actionable...." Read more

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Sarah S.

Great, Concise Introductory Guide to Internet Marketing For Small Businesses, Start-Ups and Nonprofits

Reviewed in the United States on December 9, 2015

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Michael Hyatt’s book, Platform: Getting Yourself Noticed in a Noisy World was a very interesting book that I greatly enjoyed reading and learning from. I read Michael’s book as a part of an emerging media ministry course I took through City Vision University. The book reminded me of useful web analytics and social media tools as well as informing me about other tools that I wasn’t aware of. I enjoy writing and have started a blog a few years ago and after reading Michael’s book I felt equipped and inspired to look into blogging again. Michael emphasizes that no matter what platforms you utilize in your internet marketing strategy, it won’t yield any results if the content isn’t interesting, beneficial or helpful to the readers. Starting a blog or adding one to an organization’s website is an excellent way to make the organization’s voice stand out online according to the book. Hyatt lays out an unintimidating blogging strategy for those who are hesitant about blogging by guiding them along the process of starting a blog, tips on what to write about and best blogging practices. Platform is a must read whether the reader is a seasoned internet marketer or is someone completely new to internet marketing. Hyatt’s book clearly describes and instructs the readers into carrying out an effective internet marketing strategy that fits with their unique business goals. Platform covers a variety of strategies including how to set up Twitter and Facebook accounts, setting up a blog and how to capture and upload videos onto one’s website. Platform is a must read for anyone looking to better their internet marketing strategy and gain more supporters, clients or customers. Traditional marketing techniques no longer apply in today’s marketplace. People are turning to the Internet for their shopping experience. Though the book may be geared to start-ups and small business, there are things internet marketers in large organizations as well as those in nonprofit organizations can walk away with that will greatly help their marketing efforts and boost their bottom lines. Michael uses examples from his own company about what he has done and what has worked and what hasn’t. It was really helpful to see what the book talked out put into action and utilized. The chapters are all very short so the reader isn’t overwhelmed with too much information at one time and the brief chapters are also great for professionals on the go who don’t have much down time. I highly recommend this book for anyone in the internet marketing field or those who are interested in entering the internet marketing field.

One person found this helpful

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David Murray

Building a platform...for Jesus?

Reviewed in the United States on May 23, 2012

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As someone who has recently passed through the long and sometimes painful process of finding a literary agent, submitting a book proposal to numerous publishers, and then negotiating a book contract, I know how important the word "platform" is.

Although I'd previously associated it only with trains on my daily commute to work in Glasgow, I now know that it's probably the number one thing that most publishers are looking for. You can have the greatest idea or epic story, and you can write like C S Lewis or J K Rowling, but without a platform you're not getting near the bookshelves, I'm afraid.

A platform is basically what we stand on to raise us above ground level. It's what lifts us a bit higher than our surroundings. In the publishing or business context, it's whatever gets our writing or product noticed or stand out from the crowd.

In the "olde world" a platform was built out of marketing and advertising, newspaper ads, TV and radio commercials, brochures and leaflets, etc. In the new digital world it's built out of Blogs, Tweets, Status updates, Likes, Youtube, podcasts, etc.

Good and bad news
And that's good news and bad news. The good news is that building a platform today is much cheaper and much more accessible. We can all do it; in fact, we are all doing it; the only question is how consciously, thoughtfully, and deliberately we are doing it. The bad news is that it's so time-consuming, so difficult to do well, and so spiritually hazardous.

And that's where Michael Hyatt comes in. Michael has been involved in publishing for many years and is presently Chairman of Thomas Nelson. I've learned so much from reading his lively blog over the past couple of years. He has great insights on leadership, writing, and publishing - his Writing a winning book proposal was a godsend to me.

Social Media Pioneer
But it's in the vast and challenging area of social media that Michael really excels. As one of the world's social media pioneers, he has huge experience and expertise to share. And if Michael's anything, he's one of the world's sharers. That's probably why he's been so successful in social media; because the willingness to share value, to involve, engage, benefit, and bless others is the DNA of any edifying and effective social media strategy.

Well, you'll be glad to know that Michael's impulse to share has led him to publish a book on this subject. It's called Platform: Get Noticed in a Noisy World. He describes it as "A step-by-step guide for anyone with something to say or sell." And if you buy before May 25 you can get $375 worth of bonus material.

Blook?
I finished the book last night while waiting in the forest for Thanksgiving Dinner (they didn't oblige, but we'll be back tonight!), and appropriately enough it was the first book I've read entirely on my iPhone! The format of the book really helped that because it's split into five main sections with numerous blog-length chapters in each section, all of them characterized by compact, practical, lively writing, and most of them presented in list/bullet format.

And whether we like it or not, I think Michael's ahead of the curve here again in his employment of blog-style writing in book form (a blook?). It definitely works. And I learned a lot, or at least realized how much I have to learn, because this is a book I'll be coming back to again and again.

Spiritually hazardous
But let me briefly return to the "spiritually hazardous" nature of social media and platform building. Probably most Christians, especially those in ministry, wish that this subject would go away. The idea of building a platform seems, on the face of it, so antithetical to the essence of Christianity. How can we possibly square this with personal humility, meekness, self-denial, and John-Baptist-like "He must increase, I must decrease" etc? Although Michael touches on this, its a question I'd like to see him tackle at greater length, perhaps on his blog or on his podcast.

There must be some specifically Christian guidelines for this, some way that Christians can be refreshingly different from the world. For those in ministry, maybe it all comes down to who's really on the platform. Is it me? Or is it Christ? Am I building up myself? Or am I building a platform for Jesus?

3 people found this helpful

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Top reviews from other countries

Cecilia

mmm

Reviewed in Mexico on August 17, 2018

Verified Purchase

not catchy at all

Carina Pilar

Amazing!

Reviewed in Brazil on July 3, 2014

Verified Purchase

I loved this book! Michael pointed all things to develop your platform, giving tips and pratical things to do! It's an amazing reading!

Debashish

If you are starting out to build a name for yourself in the online world, this is for you

Reviewed in India on October 4, 2015

Verified Purchase

Good content, and really actionable. But it feels like a collection of blog posts compiled in a logical sequence.
I like my book to have more stories in them. This is not a bad book, but it isn't to my taste.

GOTTON

With a topic that normally has you sifting for gold amongst a bed of dirt, this book is like an open door to Fort Knox.

Reviewed in the United Kingdom on September 10, 2015

Verified Purchase

This book was stuffed so full with information about raising your profile and building your platform that it's easy to feel as though you've already become successful online without actually doing anything other than reading it.

In all the instructional books I have read over the years, this one really breaks the mould. Normally these books follows this sort of pattern:

1 - Introduce the topic to the reader (about the first 10% of the book)
2 - Really hammer home how by reading the following chapters the reader's life will change or goals will be achieved (30-40%)
3 - Actually giving you the information they've been building up to for so long which by now can not live up to the hype (10%)
4 - Justifying that information and once again trying to stress how important it is that you use it (final 40%)

In most cases I end up feeling frustrated thinking that the authors could have saved a lot of time and me a few quid by condensing their 'wisdom' into a blog post and sticking it online.

This is not the case in this book.

This author is a successful blogger who has written every chapter of this novel like one of his posts. His repeated mantra of get to the point quickly, keep the information relevant and keep the content short is evident in his writing and it was a welcome change of pace.

Because of this you'll be glad if you decided to take notes when you read it because every chapter is filled with about 3-4 points that you just need to turn into actions or put aside for further exploration at a later date.

I won't say too much more else this review start to get a bit sycophantic so I'll just finish by stating that I can't recommend this book highly enough.

14 people found this helpful

Paola Garbini

useful and to the point

Reviewed in Italy on June 10, 2014

Verified Purchase

a very nice and insightful reading, it is useful for neewbies as well as for those who want to brush up their knowledge of social platforms, blogging, online writing, brand building.
Michael is generous in giving away tips and links to useful tools.
i will surely come back to the book as a good reference point while i build my online and social media presence.

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