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Michael Hyatt

Platform: Get Noticed in a Noisy World Hardcover – May 21, 2012

by Michael Hyatt (Author)

749 ratings

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As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

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Product details

Hardcover: 288 pages
Publisher: HarperCollins Leadership; 1st Edition edition (May 21, 2012)
Language: English
ISBN-10: 159555503X
ISBN-13: 978-1595555038
Product Dimensions: 5.9 x 0.9 x 8.6 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Customer Reviews: 749 customer ratings
Amazon Best Sellers Rank: #47,989 in Books (See Top 100 in Books)
- #64 in Advertising (Books)
- #48 in Social Media Guides
- #34 in Social Media for Business

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Immediately useful tips for building your brand.

Reviewed in the United States on August 6, 2019

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Excellent book, with immediately useful info on building and promoting your brand. I am a fan of Michael Hyatt, and this book is another winner. Many tips are given in the book on how to write blog posts, how to increase your exposure, and how to build a strong following on the internet. The only criticism I might have, is that although he focuses a lot on Twitter, there isn't much info on using Facebook or Pinterest. I highly recommend this book. Please mark if you find my review helpful. Thank you so much!

13 people found this helpful

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Amy Lynn Andrews

A few critiques, but overall, a solid book

Reviewed in the United States on May 24, 2012

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While I've been a fan and follower of Michael Hyatt's blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn't going to buy the book for two reasons:

1. Prior to the launch of Platform, he mentioned much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.

Therefore, I thought I would hold off and wait until I could get a copy at the library.

Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch first-hand (you just never know when that information will come in handy).

I have read the book in full.

Here are some of my thoughts, in no particular order:

-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!

-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background, or if you feel technically challenged. I am also self taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.

-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well. However, like so many others, he doesn't go into great detail about exactly *how* to start a blog other than to offer tips such as "I recommend a WordPress.org blog." On the other hand, he goes into great detail about starting a Twitter account and he devotes several chapters to using Twitter effectively (see below).

-- When looking at his numbers, it's worthwhile to note, even though Hyatt started his blogging and social media journey like many of us (with little background knowledge), he has had significant advantages which I think have helped his online presence grow so well. He is graced with connections to well-known and very influential people (great for interviews, endorsements, etc). It also doesn't hurt to be the Chairman (formerly the CEO) of one of the largest publishing companies in the U.S. To be sure, this is well deserved, and his experience is vast. Clearly, he has worked very hard for many years to build a huge network of excellent contacts. He definitely makes no guarantees if you use his tips, you will reproduce his results, but I do think it is helpful to look at those results with his background in mind. I appreciated seeing his hard numbers (great transparency), but even though my numbers don't come close to his (and I've been at this for years too), I need to look for upward trends, not specific numerical benchmarks, which would indicate growth.

-- It is true, much of the book content is reworked posts you can find for free on his blog. I found myself thinking many times, "Oh yeah, I remember reading this..." If you're not already familiar with his blog and don't feel like poking around there to see what he has written in the past, it's probably worth having all the info packaged nicely.

-- He offers a lot of tips for Twitter but doesn't talk about Facebook, Google+ or any other social media platform (except to mention he's not a huge fan of Facebook). Clearly this is because he has had the most success on Twitter, which is understandable. But to those reading, it's important to know who your audience is before assuming Twitter is the place to be. His target audience might be on Twitter, but if your target audience hangs out on Facebook or Pinterest more than Twitter, you should be on Facebook and Pinterest, not Twitter.

-- True to Michael Hyatt style, the book is packed with helpful, actionable tips that will help anyone who wants to become active and effective in social media.

Beginners may get overwhelmed. There is certainly a lot of excellent information, but if you try to take it all in at once, you'll want to run for the hills! Tackle it in small chunks and implement his tips as you have the time. Think of it as a marathon, not a sprint. It really does take a long time to get established and start seeing results.

I can't remember if he said it explicitly in the book, but I would also add, ideally you will dive into social media *before* you have something specific to say or sell, not *when* you have something to say or sell. Hyatt's right, it's all about relationships these days, so the sooner you can get those relationships started, the better. Then, when you do have something to say or sell, you can tap into what you've already established.

Overall, it's a great reference that I'm sure I'll be returning to again and again.

358 people found this helpful

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S. Werkema

Nonstop Energy Required

Reviewed in the United States on October 28, 2017

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This book is so filled with stimulating promotional ideas that I marvel how anyone could do all or even most of them. Michael Hyatt must have more energy than any other ten people combined. He's blessed to have that energy, but energy, like all other good things, is a gift from God. For those of us whose gifts don't include such unrelenting speed and focus, the list of promotional tasks that we apparently must do to rise from obscurity is overwhelming. I've incorporated some of Hyatt's ideas into my own online presence, but I don't have the time or resources to do a lot of them. Thirty minutes a day posting on Twitter, in addition to everything else? Maybe not. What I'd like to read is a synopsis or synthesis of Hyatt's ideas, perhaps in order of what's most important or useful for most people. A list of five tasks is more likely to get tackled than a list of a hundred tasks. But then I guess it wouldn't be a book. Oh well. I envy Hyatt's aggressiveness and promotional success, even though I know I'm not called to that.

4 people found this helpful

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Marie Biancuzzo

I use it so much, I may need a second copy!

Reviewed in the United States on August 14, 2016

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Through this book, Michael Hyatt single-handedly changed my views about social media.

Hyatt's depth of knowledge, his practical tips, and examples that resulted in his own success make his message compelling. Yet, he never talks down to the reader. I had never heard of Michael Hyatt until I got his book. I was just looking for a way to believe that social media was worth my while, and a way to get some "science" for how to use it. Hyatt's book provides all of that, and more.

For those critics who note that Hyatt lifted some of his blogs to create the book, I'd say: Right! As experience authors, we ALL snitch stuff from our stash! But the original blog is amplified, updated, polished, and organized into context for the book. I might add that I've read some parts of the book more than once; not because the content is hard to understand, but because it takes much practice to fully implement what he's suggesting.

I can't remember how long ago I bought this book, but I keep going back to it. Honestly, I went from thinking that social media was just a bunch of dribble to believing that social media is the key to getting your message out there if you have anything--anything at all--to say or sell.

I handle all of my books very, very gently. But I've just plain over-used this book. And, I am beginning to want one copy at home, and one at the office!

11 people found this helpful

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Sara

Introductory guide to building a platform online

Reviewed in the United States on January 2, 2018

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This is a good primer for anyone just getting started in building a platform online. If you're an entrepreneur, writer, or blogger, this is basic information to get you started on the right track. It's very comprehensive in that sense.

Caveat: I think a portion of the information is or will be dated soon, simply because technology and social media changes so rapidly. Mr. Hyatt does especially focus on Twitter as that is his favorite social media platform. That advice wouldn't necessarily apply to everyone, though there is no one cookie cutter approach that will be ideal for every audience. If someone says that there is, I would be wary of that advice.

Overall, Michael Hyatt is a wealth of information and I trust his integrity, so I think it's definitely a worthwhile read.

4 people found this helpful

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GOTTON

With a topic that normally has you sifting for gold amongst a bed of dirt, this book is like an open door to Fort Knox.

Reviewed in the United Kingdom on September 10, 2015

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This book was stuffed so full with information about raising your profile and building your platform that it's easy to feel as though you've already become successful online without actually doing anything other than reading it.

In all the instructional books I have read over the years, this one really breaks the mould. Normally these books follows this sort of pattern:

1 - Introduce the topic to the reader (about the first 10% of the book)
2 - Really hammer home how by reading the following chapters the reader's life will change or goals will be achieved (30-40%)
3 - Actually giving you the information they've been building up to for so long which by now can not live up to the hype (10%)
4 - Justifying that information and once again trying to stress how important it is that you use it (final 40%)

In most cases I end up feeling frustrated thinking that the authors could have saved a lot of time and me a few quid by condensing their 'wisdom' into a blog post and sticking it online.

This is not the case in this book.

This author is a successful blogger who has written every chapter of this novel like one of his posts. His repeated mantra of get to the point quickly, keep the information relevant and keep the content short is evident in his writing and it was a welcome change of pace.

Because of this you'll be glad if you decided to take notes when you read it because every chapter is filled with about 3-4 points that you just need to turn into actions or put aside for further exploration at a later date.

I won't say too much more else this review start to get a bit sycophantic so I'll just finish by stating that I can't recommend this book highly enough.

13 people found this helpful

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Mel Menzies

Plenty of great advice for newbie writers

Reviewed in the United Kingdom on July 17, 2015

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I have to confess I've skipped chunks of the book - but that's because I've been around for a long time as an author and speaker. However, for newbie writers, Michael Hyatt, as usual, has much to offer. Plenty of great advice here on how to build your platform, and how to be heard in a noisy world.

2 people found this helpful

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Amazon Customer

Four Stars

Reviewed in the United Kingdom on December 12, 2017

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If you're starting up then this is a must read.

One person found this helpful

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Iman Refaat

Though I enjoy lending my books

Reviewed in the United Kingdom on August 11, 2016

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I a practical, clear, step-by-step guide for people who are seeking positioning in our crazy world. Though I enjoy lending my books, I couldn't with this one. I mind mapped the actions I need to take after reading it. Every week I review my mind map and refer to the pages I marked. This book is more than a book..it's having a consultant in hand.

2 people found this helpful

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Ali Wade

A must-read

Reviewed in the United Kingdom on November 27, 2015

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A fab book. Not so much detail that it gets too complicated, but enough to really make a difference to my daily life.

One person found this helpful

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Imants

Superficial and outdated knowledge

Reviewed in the United Kingdom on September 3, 2018

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Very superficial, generic and outdated advice.

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Eric Sutherland

Social Media Platform explained

Reviewed in the United Kingdom on May 25, 2015

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This book covers what you need to do and how to develop your own social media platform.

One person found this helpful

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Jo Blood

Buy this - it's worth the money

Reviewed in the United Kingdom on April 13, 2015

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Excellent - really clear simple steps that will make a big difference to the way we communicate with our customers

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Warren Fox

Five Stars

Reviewed in the United Kingdom on July 11, 2015

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Inspiring!

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JulzB

Great for Beginner Bloggers and Platform Builders

Reviewed in Canada on July 31, 2014

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This is a good practical book if you want to get started building a blog and developing an online platform. If you're more experienced or you've already read books like Crush It! this book will be less useful although there will certainly be a few nuggets that make it worthwhile.

As an experienced blogger myself, there were three pieces of this book I found really valuable:

1. The section on what to blog about (basically a list of ideas that will help in overcoming bloggers block). I wrote them all down because I hadn't seen such a great list in one spot before.

2. What to include on your online media kit with some great examples to refer to.

3. The commentary on your About Me page. I liked his perspective and how he breaks down what people are looking at when they go to the page.

It's worth noting that the Blog Theme he raves about, Standard Theme, is no longer available. Woo Themes bought them out and hasn't continued selling it.

Overall this book is a good resource, easy to read and well laid out to skim if you're starting out or looking for a few ideas to spark your existing web presence.

8 people found this helpful

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Edson Camara

Para quem deseja ser visto

Reviewed in Brazil on March 31, 2018

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Michael Hyatt é uma autoridade no negócio de publicação pela internet, neste livro ele dá todas as dicas necessárias a quem deseja publicar, e ser lido. Não é um trabalho fácil, tornar-se conhecido e lido neste universo de blogs, internet e e-books requer muito mais dedicação e foco do imaginava.
Também não é barato, requer um pouco de investimento, não só em tempo, mas em dinheiro mesmo.
Recomendo a leitura para quem deseja entrar de cabeça no ramo dos negócios digitais. Este livro é uma excelente porta de entrada.

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Behdad

Great book to by pass alot of mistakes

Reviewed in Canada on December 25, 2018

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Really enjoyed this book. I learned alot of thing without having to make the mistakes myself. I find myself constantly coming back to it and referring to things I remember reading. If you are trying to start your own thing and need social media back up. Definetly give this a try.

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Bobbie Cole

Not a Theory Book

Reviewed in Canada on May 31, 2012

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Anyone can have a website. Thomas Nelson Publishers, of which Hyatt was formerly CEO, had thousands, he tells us in this book. But if you don't interact with your audience, you might as well be printing a brochure to keep in your warehouse.
It's vital to reach out and engage with your audience in an authentic way ' ghost-written posts won't cut it.
This is a timely book for me and I would guess for many others, since I am launching my own new business, right now.
To sit at Michael Hyatt's feet and hear his stories ' some funny, some cautionary tales ' of how he and others have worked their way to an online presence to die for is a gentle experience. Hyatt doesn't shout at me through the pages. But this is no ramble down memory lane. His insightful anecdotes are peppered with sharp, bullet-point how-tos. He shares right down to software options and supplier names, so I don't have to re-invent the wheel.
Platform has become my business bible.

6 people found this helpful

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Eleanor A. Peterson

Starting a business?

Reviewed in Italy on May 22, 2015

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I gave a four star to this book because I was expecting more in reality from the book. In my opinion it is mostly on how to make money with your Blog's and your various Platforms. If you want to learn the tricks of the trade in marketing in this E-age it could be the right book for you.

2 people found this helpful

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simondwaller

An awesome book full of practical advice for anyone who wants to launch anything.

Reviewed in Australia on March 13, 2015

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This is both has so much awesome practical advice in it that I almost didn't know where to start. I ended up with three copies of it, one in hardcover, one on Kindle (so I could search and find the relevant content easily) and I also bought a copy for my marketing assistant to make sure that she was on the same page as me (so to speak). I have no shame in admitting that the structure of my book marketing and social media strategies have been created with constant reference to Michael Hyatt's work. I cannot recommend this enough.

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