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Platform Scale: How an emerging business model helps startups build large empires with minimum investment Paperback – September 15, 2015
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About the Author
Sangeet Paul Choudary is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. He is the co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University.
He is an Entrepreneur-in-Residence at INSEAD Business School, an advisor at 500Startups, a Global Fellow at the Centre for Global Enterprise in New York and serves on the advisory board of CoFoundersLab, the world's largest community of startup founders.
Sangeet is also the author of the upcoming book Platform Revolution (W.W. Norton & Company, early 2016), as well as a contributing author to Managing Startups (O'Reilly Media, 2013). He has been featured in Harvard Business Review, MIT Technology Review, Fast Company, Forbes, TechCrunch, Wall Street Journal, WIRED Magazine and other leading publications.
For all media-related, research-based advisory and speaker engagement services, contact him on his popular Platform Thinking Labs blog.
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Top Customer Reviews
Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete picture of platform dynamics. He gives two diagnostic and strategic views of platforms: 1) the platform components and participants; and 2) the platform stack including data, infrastructure and services. He uses these throughout the book to illustrate how to achieve scale and create value. Choudary dissects various platform businesses and specific interactions to give detailed advice for interaction design, incentives, and network effects, and virality
The key to designing a platform business is the interaction between consumers and producers. The platform must build incentives for producers, long term value for all participants, strong curation mechanisms for content, and effective filters for relevance. To achieve platform scale, owners must select the right type of interaction driver and remove friction between participants. At its inception, every platform must find a way to jump start its usage to gain critical mass for survival. Choudary provides a catalog of strategies, patterns, and case studies for each of these challenges. He includes a design canvas for both platforms and virality to help with planning and strategy.
After reading this, you'll have several great models to use for analyzing your own and other platform businesses along with strategies for growth. There's only one other book on platforms which covers more ground: Platform Ecosystems by Amrit Tiwana.
Sangeet pierces the veil of traditional analyses that chalk up theories of tremendous growth due to "technology," "technology making it more efficient," "software eating the world," or "growthhacking." He takes it one step further in saying that a platform must first and foremost tackle an already existing interaction in the world, isolating it, and handling that core interaction for users. It must first be able to operate without a technological foundation but it is the open and voluntary access for producers and consumers, specific rules of access (like 140 character messages), filters, tools and services to handle quality, and the ability to continuously match the market as it scales that leads to success.
Platform Scale has become our Bible we appeal to everyday when making platform design decisions.
The tried and tested approach has already filled the space, and you need to understand the value of a platform regarding a real PLATFORM (it is different from what you have learned in the past). The book gives a remarkable insight on how to build the future companies as a platform where data is the new dollar & the network effect is the new driver for scale.
Sangeet is an exceptional Thinker & the entire book involves you in the cognitive processes while reading by giving new ideas to do things differently. Learn to build the companies that matter.
Most Recent Customer Reviews
Useful for designing digital business models.
Should have gone into more detail on cases.Read more