- Hardcover: 240 pages
- Publisher: Routledge; 1 edition (May 17, 2017)
- Language: English
- ISBN-10: 1472480244
- ISBN-13: 978-1472480248
- Product Dimensions: 10 x 0.8 x 7.1 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Best Sellers Rank: #165,538 in Books (See Top 100 in Books)
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Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business 1st Edition
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"Platforms like BlaBlaCar are reshaping the way people interact and trust one another, unlocking significant potential for collaboration. Platform Strategy provides powerful insights into how to design, ignite and scale a trusted platform. This is a great read for anyone interested in understanding how platforms are changing the world, and the dynamics at play." - FRÉDÉRIC MAZZELLA, founder and CEO of BlaBlaCar
"Platform Strategy is an essential read for students, academics, entrepreneurs and executives interested in understanding how firms like Airbnb, Apple and Google are redefining the rules of business." - DR. MARIE TAILLARD, L’Oréal Professor of Creativity Marketing, ESCP Europe
"Platform businesses are unique in that they can connect and match people in an increasingly efficient manner. Yet launching a platform takes a lot of work. Platform Strategy provides unique –and practical- insights for all platform entrepreneurs." - DIDIER RAPPAPORT, CEO of Happn and founder of Dailymotion
"Over the past 20 years, I have witnessed first-hand how platform businesses like eBay and Turo unlocked the power of communities and created enormous value for millions of people. Platform Strategy provides great insights into the successful implementation of these innovative business models." - ANDRÉ HADDAD, CEO of Turo
"I have hands-on experience of the challenges of exponential growth at eBay, PayPal and Skype. Platform Strategy is a must read for anyone involved in scaling such innovative business models." - ANNEMIE RESS, Founder/CEO of PurpleBeach,former Senior Director HR eBay, PayPal and Global HR Director at Skype
"Two-sided businesses are notoriously difficult to scale. Platform Strategy is an inspiring guide packed with deep insights and practical frameworks to help platform entrepreneurs succeed." - STÉPHANE KASRIEL, CEO of Upwork
About the Author
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.
Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.
Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King’s College, London). He also holds MBAs from both Columbia University in New York City and London Business School.
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Top Customer Reviews
The old business models are out; platforms are in. This book is a fantastic, easy-to-read guide to the way businesses work today. You won't find complicated economic jargon here. In clear, simple language, the authors explain how we got here, and what to do next. With plenty of great suggestions on how to grow a platform business, Platform Strategies is a much needed how-to for the rapidly changing rules of 21st century economics.