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Benoit Reillier

Laure Claire Reillier

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business 1st Edition

by Laure Claire Reillier (Author), Benoit Reillier (Author)

(4.6) 91 ratings

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During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

ISBN-10

1472480244
ISBN-13

978-1472480248
Edition

1st
Publisher

Routledge
Publication date

April 10, 2017
Language

English
Dimensions

7.25 x 1 x 10 inches
Print length

222 pages
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Customer reviews

4.6 out of 5

91 global ratings

5 star		73%
4 star		19%
3 star		5%
2 star 0% (0%)		0%
1 star		2%

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Buen libro para todos aquellos que tienen en su visión construir una plataforma

Reviewed in the United States 🇺🇸 on August 20, 2020

Verified Purchase

Práctico y con muy buenos ejemplos, analiza casos reales que permiten entender de una manera práctica el contenido del libro

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Roderick Martin

great book - insightful

Reviewed in the United States 🇺🇸 on December 21, 2019

Verified Purchase

easy to rad and insightful

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Norton Ferreira Paratela

It is a good reference to IT Executives.

Reviewed in the United States 🇺🇸 on July 20, 2017

Verified Purchase

This book is for strategic thinkers.

2 people found this helpful

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Sue Seabury, author of the 'Rainbow Investigates' series

Must-have for students and entrepreneurs alike

Reviewed in the United States 🇺🇸 on May 17, 2017

This book is great for anyone who is interested in learning how to succeed in the modern economy.
The old business models are out; platforms are in. This book is a fantastic, easy-to-read guide to the way businesses work today. You won't find complicated economic jargon here. In clear, simple language, the authors explain how we got here, and what to do next. With plenty of great suggestions on how to grow a platform business, Platform Strategies is a much needed how-to for the rapidly changing rules of 21st century economics.

4 people found this helpful

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JMT

One of the best books about platforms

Reviewed in the United States 🇺🇸 on August 2, 2017

This book is a great reference to understand the business model of platforms and how you can build a successful one in the future. It's plenty of interesting data points of how platform companies became a success. It's easy to read and a great learning experience. Highly recommend it.

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Client d'Amazon

a precise and documented analysis with solid arguments and examples and useful how-to advice

Reviewed in the United States 🇺🇸 on October 17, 2017

Finally, among all the self-proclaimed experts on platform economy, a precise and documented analysis with solid arguments and examples and useful how-to advice.

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Mark W

Highly recommended - If you want to understand platforms, why they work and how to launch - then this is for you

Reviewed in the United Kingdom 🇬🇧 on November 4, 2017

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What a great book! It is not often that you apply the phrase 'a real page turner' to a business book, but that's how I would describe this book. I am in the midst of launching a platform based App and already have an MVP in the App stores, what this book provided for me was a sense check for what I have done to date (allowing me to back fill any gaps), and it allowed me to order my thought process going forward.

The book has a well thought out and easily digestible structure. It skillfully blends the economic theory that underpins the operating environment ,with practical advice and a clear road map to help you design, ignite, scale and mature your platform. I cannot say that this is the best book on the market in this space, but I can say that I am not going to need to read any others for a while!

Thoroughly recommended.

Mr JC

Excellent guide to the strategies of successful platform companies and how to emulate them

Reviewed in the United Kingdom 🇬🇧 on May 7, 2017

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What I like about this book is that it's a practical strategy handbook backed up by a wide range of real world examples and proper economic theory. It tells the stories (mis-steps and sucesses) of a range of platform companies that are shaking up business (e.g. Airbnb, Uber, Amazon, Apple, Facebook, Bla Bla Car and many others). The book doesn't just provide the stories though, it takes the lessons from these companies and sets out a range of specific practical actions you can take to build a platform business. Particularly helpful tips include: nine ways to solve the chicken and egg problem, how to scale while balancing users/producer numbers, how to build trust within your platform community, how to monetise and think about your pricing structures, and which metrics/KPIs are most useful and when. The book is not just about the start up phase but talks about strategies and tactics across all the different life stages of a platform business. It also provides a number of new frameworks to help you understand why platforms are different (e.g. there's a platform equivalent value chain to contrast with Porter's value chain framework for more traditional businesses)

Helpfully this book gives significant guidance on how to incorporate 'platform thinking' into your existing business and so it's useful for CEOs and established business owners as well as founders. It is also provides the best guidance I've seen on how to compete with platforms if your industry is being disrupted (something not covered by a lot of other platform books I've read). There is a concise and easy to read section on the economic theory underpinning it all, a good balanced view of regulatory and competition policy issues and an interesting section on the possible future for platforms. Definitely worth reading if you're starting, competing against or evolving towards (in the authors words) a 'platform powered ecosystem'.

4 people found this helpful

Simon Torrance

Most comprehensive and clear book 'Platform Businesses' around today

Reviewed in the United Kingdom 🇬🇧 on May 4, 2017

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Platform businesses have become the most valuable companies in the world - Amazon, Google, Apple, Microsoft, Alibaba, Tencent, Facebook have displaced the banks and oil companies that used to be prized the most. 70% of the $1bn+ Unicorn start-ups are 'platform businesses'. Yet, the vast majority of leaders within incumbent industries across all sectors and geographies, and governments and regulators, have very little idea about what actually makes platform businesses so successful and how to apply their lessons.

Platform Strategy is the clearest, most comprehensive and most practical book about platform businesses available today - what they are, why they're important and how to create them. It's written by practitioners who have a background of working within platform businesses and now help companies incorporate their approaches. It is extremely well written and is the most up to date synthesis of best practice and thinking.

I know this market very well indeed and can wholeheartedly recommend this book to anyone who wants to either find out about this most powerful business model, or incorporate it into their own business.

2 people found this helpful

JayTe

Excellent exposition

Reviewed in the United Kingdom 🇬🇧 on December 18, 2019

Verified Purchase

Excellent exposition on platform business models and their implications on the world going forward. I would say that the only thing missing is the learning aspect relating to how new small suppliers can be moved from niche to mainstream.

Noel Anderson

Academic and practical advice for creating innovative platform businesses

Reviewed in the United Kingdom 🇬🇧 on October 11, 2019

Verified Purchase

I was recommended Platform Strategy for the strategy section of a distance learning Masters in digital marketing that I am studying. I quickly realised that the book's perfect combination of case studies, academic references and practical rocket model could help me with a new product launch that I am involved with at a media organisation. I would recommend this book to anyone interested in digital marketing, building communities and business model innovation.

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