Kindle Price: $13.99

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by [Ramadan, Al, Peterson, Dave, Lochhead, Christopher, Maney, Kevin]
Audible Sample
Playing...
Loading...
Paused
Kindle App Ad

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Kindle Edition

4.7 out of 5 stars 83 customer reviews

See all 8 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$13.99

Length: 277 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $12.99 when you buy the Kindle book.
Available

"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Editorial Reviews

Review

“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” (Marc Benioff, Chairman and CEO, Salesforce)

“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” (Jim Goetz, Partner, Sequoia Capital)

“Business leaders of the future need to create movements with passionate employees and fans that change the world’s point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.” (Mike Maples, Founding Partner, Floodgate)

“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.” (John Bertrand, Americas Cup winner, Olympic medalist)

“Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.” (Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund)

“Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands” (R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business)

“This important work should be available to everyone thinking of pursuing a business career.” (Library Journal)

“This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen’s “Innovators Dilemma” and Moore’s “Crossing The Chasm” as the three must-have books to succeed.” (Kathleen Goolsby, Managing Editor, SandHill.com)

“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.” (Booklist)

From the Author

Too many innovations fail to find theirplace in the world. They never achieve company/category fit. We want to helpfix that. This book is more than a book. It's a mission. Thegoal is to incite a new global business dialogue about categories. Over years we discovered a connection, basedon data science, research and experience between the way markets work, brainscience, and the intuitive approaches used by the most successful entrepreneurialinnovators. It's the culmination of our life's work. And it's called categorydesign.


Category design is a new, management discipline that increases the odds of winning by teaching business leaders how to build a product, company and category at the same time. 


-A category designer is anyone who chooses not tocompete in an existing market and create their own.

-A category designer is anyone who hasre-imagined an existing market and made it their own.

-A category designer is anyone who has tried tointroduce the world to a new way of thinking, living, learning or working.

Product details

  • File Size: 1155 KB
  • Print Length: 277 pages
  • Page Numbers Source ISBN: 0062407619
  • Publisher: HarperBusiness (June 14, 2016)
  • Publication Date: June 14, 2016
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B015MOJ80G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #50,343 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer Reviews

Rated by customers interested in
Business & Economics Books
4.4 out of 5 stars
4.4 out of 5 stars
Sports Books
4.5 out of 5 stars
4.5 out of 5 stars
Reference Books
4.2 out of 5 stars
4.2 out of 5 stars

Top customer reviews

November 12, 2017
Format: Kindle Edition|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
December 3, 2016
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
December 11, 2017
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
August 15, 2016
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
October 1, 2016
Format: Kindle Edition|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
July 21, 2016
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse

Most recent customer reviews

Set up an Amazon Giveaway

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

What other items do customers buy after viewing this item?