“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” (Jim Goetz, Partner, Sequoia Capital)
“Business leaders of the future need to create movements with passionate employees and fans that change the world’s point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.” (Mike Maples, Founding Partner, Floodgate)
“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.” (John Bertrand, Americas Cup winner, Olympic medalist)
“Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.” (Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund)
“Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands” (R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business)
“This important work should be available to everyone thinking of pursuing a business career.” (Library Journal)
“This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen’s “Innovators Dilemma” and Moore’s “Crossing The Chasm” as the three must-have books to succeed.” (Kathleen Goolsby, Managing Editor, SandHill.com)
“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.” (Booklist)
From the Author
Category design is a new, management discipline that increases the odds of winning by teaching business leaders how to build a product, company and category at the same time.
-A category designer is anyone who chooses not tocompete in an existing market and create their own.
-A category designer is anyone who hasre-imagined an existing market and made it their own.
-A category designer is anyone who has tried tointroduce the world to a new way of thinking, living, learning or working.