Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ $3.99 shipping
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Hardcover – Illustrated, June 14, 2016
|New from||Used from|
Inspire a love of reading with Prime Book Box for Kids
Discover delightful children's books with Prime Book Box, a subscription that delivers new books every 1, 2, or 3 months — new customers receive 15% off your first box. Learn more.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” (Jim Goetz, Partner, Sequoia Capital)
“Business leaders of the future need to create movements with passionate employees and fans that change the world’s point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.” (Mike Maples, Founding Partner, Floodgate)
“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.” (John Bertrand, Americas Cup winner, Olympic medalist)
“Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.” (Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund)
“Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands” (R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business)
“This important work should be available to everyone thinking of pursuing a business career.” (Library Journal)
“This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen’s “Innovators Dilemma” and Moore’s “Crossing The Chasm” as the three must-have books to succeed.” (Kathleen Goolsby, Managing Editor, SandHill.com)
“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.” (Booklist)
From the Author
Category design is a new, management discipline that increases the odds of winning by teaching business leaders how to build a product, company and category at the same time.
-A category designer is anyone who chooses not tocompete in an existing market and create their own.
-A category designer is anyone who hasre-imagined an existing market and made it their own.
-A category designer is anyone who has tried tointroduce the world to a new way of thinking, living, learning or working.
- Item Weight : 14.4 ounces
- Hardcover : 272 pages
- ISBN-10 : 0062407619
- ISBN-13 : 978-0062407610
- Product Dimensions : 1.1 x 6.1 x 9.2 inches
- Publisher : Harper Business; Illustrated Edition (June 14, 2016)
- Language: : English
- Best Sellers Rank: #25,910 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
The Good: Taking time to strategically position your business and reconcile it with your market is a regular exercise of a smart business owner. Their process for this is sound but they try to rebrand it as something unique.
The Bad: A majority of the book is meta analysis and reference to other much better books like Theil’s 0 to 1 or the timeless classic Positioning. Go buy and read those books instead. The read itself is full of way too many generic success stories, most you’re familiar with, and then pandering to advertise the authors’ consulting process.
The Ugly Truth: A few problems the author doesn’t mention. Being a first mover or category king, you are 4x more likely to go out of business, and even if you survive, you’re statistically bound to make less of a profit then the competitors who come to unseat you. Looking at all the successful category creators gives you a false sense of risks and negatives of being a first mover.
Full disclosure, I have the personal pleasure of knowing the PlayBigger founders. They have taken their many years of pushing the marketing envelope, combined it with validated market data, leveraged Kevin Maney’s great writing talent and created a must read “classic” that allows room for each individual’s voice and wisdom to shine.
There is a 1981-1983 comedy TV program “The Greatest American Hero” about a guy walking the beach who finds a superhero suit left behind by space aliens. In his excitement, he drops the suit's manual on the beach and now he has to learn the powers of being a super hero alone. How many early stage companies, established businesses, brilliant MBA students and those of us who are veterans of a long list of adventures still keep searching for “The Manual.” Start with this book.
I admittedly am scared as hell to go down a ski slope at 80 MPH, let alone lean into it. I don’t work for SAP, but know many who have and don’t any longer (page 26). But, I do know innovation and wisdom. This world desperately needs new ways of thinking, impacting and solving a long list of problems. PlayBigger delivers on a clear road map to category design and points the way for those brave enough to seek to “dent the universe.”
All of us who are serial entrepreneurs, impassioned change agents, strategic marketing gurus, investors, mentors, voices of written and verbal reason can learn a great deal from the vision and grounded reality shared by the authors.
Would like to have read more and less obvious case studies - google, amazon, salesforce etc are all so unique in the scale of their success and category domination. would like to have heard more about companies that jumped into the #1 slot in categories that had 3-8 competitors early on - and how they used their own category "lightning strikes" to turn the category into a 1 or 2 horse race.
Advice on how to do category design in a big company or for own personal life seemed a little thin - but the core of the book is aimed at entrepreneurs and provides the playbook and advice to go after a category and win. So if you think your company has potential, buy this book. I just bought ten more for my mgt team and other CEO friends.