- Series: Postmillennial Pop
- Paperback: 280 pages
- Publisher: NYU Press; 1st Edition edition (July 10, 2018)
- Language: English
- ISBN-10: 1479821586
- ISBN-13: 978-1479821587
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #504,395 in Books (See Top 100 in Books)
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Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection (Postmillennial Pop) Paperback – July 10, 2018
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"Nancy K. Baym was researching the impact of emerging technologies and music when most of us did not have the foresight to anticipate the changing music landscape. This is not her first pioneering work, and it certainly won't be her last, but it is, as always, fun and intriguing. An innovative wordsmith and an engaging storyteller, Baym explains how musicians transition from technologies designed to render them remote deities to those that invite them to be irrevocably intimate. Her observations carry weight and her interpretations are timely and timeless. She is a sharp researcher with a curious mind—the type that unfailingly seduces, educates and inspires you with their writing."-Zizi Papacharissi,University of Illinois at Chicago
"Nancy K. Baym’s Playing to the Crowd is a major advance in our understanding of new media, music and audiences. Through careful ethnographic and historical work, Baym offers a definitive reception history of popular music as it went online. She also offers a transformative theory of music in the age of social media. Methodologically rich, beautifully written, and full of great storytelling, Playing to the Crowd explains the novel aspects of our emergent online environment, all while linking it to music as a cultural practice that transcends any one context, and insisting that we understand online relationships as fundamentally human relationships. It will change the way you think about music, technology and people."-Jonathan Sterne,author of MP3: The Meaning of a Format
"Baym's enthusiasm and experience makes this academic study accessible to professional musicians as well as musicology and communication scholars."-Library Journal
About the Author
Nancy K. Baym is a Principal Researcher at Microsoft in Cambridge, Massachusetts. She is the author and co-editor of three previous books about audiences, relationships, and the internet, including Personal Connections in the Digital Age. More information, most of her articles, and some of her talks are available at nancybaym.com.
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Baym's approach specifically highlights the perspective of musicians and how these new intimacies are both produced and managed. As a musician versed in direct to fan, I found this to be a thought-provoking read and thought piece gleaning valuable insight to the dynamic of media and culture. Essential reading for the modern musician! As an industry person, the work is an absolute must-read for a key look at the perspectives of musicians navigating the new business models the digital age allows for.
But it's far more than that too. It's an incredible documentation of the life of musicians that we all know and love (especially perhaps me). Based on interviews with a broad spectrum of artists the work is also a collection of wonderful moments into the lives of musical geniuses. So if you just want to know about how these musicians work this book will not disappoint.