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Playing to Win: Jerry Jones and the Dallas Cowboys Hardcover – September 1, 2008
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Long ago, the NFL adopted policies for revenue sharing that would enable smaller media market teams (e.g. Green Bay Packers) to be competitive with larger media market teams (e.g. New York Giants). The NFL owned all television contracts and as revenue from them rapidly increased, these policies were strictly enforced but were not applicable to control of the stadiums in which games were played. Only a few teams owned their stadiums and most of the other teams essentially rented them. Jones complied with the policies and in fact helped to negotiate ever-larger television contracts but questioned control of team licensing. Magee notes that Jones has always had an uncanny ability to recognize and then take full advantage of underutilized assets.Read more ›
Instead, the book reads more like a collection of scrapbook snapshots from the time span rather than detailed inside stories retrieved from a personal diary. This is despite the author's claimed unlimited access to Jones and his organization. Most football fans who followed the Cowboys during their '90s glory days would easily recall 60-80% of the contents of this book.
To his credit, the author presents his materials in an easy-read, quick-flow format. He can do away with repeated uses of complete people references throughout the book, such as "team owner and general manager Jerry Jones". The book is valuable overview for casual sports fans who want to learn more about Dallas Cowboys and its flashy owner. Unfortunately, it leaves the more serious football followers longing for a lot more.
For more comprehensive readings about the Cowboys, I'd recommend the following:
Boys Will Be Boys: The Glory Days and Party Nights of the Dallas Cowboys Dynasty. An inside look into the star players of the Cowboys teams from the '90s and mainly their lives off the field.
...Read more ›
Overall, it is great book and an easy read for the casual sports fan and I highly recommned it.