Top critical review
2 people found this helpful
Some good messages, but hard work to get them
on October 6, 2013
Firstly, I am glad I bought the book, because it does have a number of good take-outs, and Roger Martin has always provided good insight in his books. So on the whole, I would recommend it. However, it reads very much like on ode to Procter and Gamble, and it becomes a bit tiresome reading all the P&G war-stories. About a third of the way though the book, I found myself skim reading and flicking over pages to find the gems. To be fair, the description does clearly say it is a book about CEO Lafley restoring P&G's dominance, but still, I would look forward to an edited version of this book that focused purely on the strategic framework and was structured more like a play book, or something like that, because it does have relevance to other industries beyond consumer goods and products. The actual framework - stripped of the P&G hype - is a sound framework for many industries and market sectors.