The Pleasure Center: Trust Your Animal Instincts 1st Edition

by Morten L. Kringelbach (Author)

5 customer reviews

ISBN-13: 978-0195322859

ISBN-10: 0195322851

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Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that reason into account, and harnessing and directing that reason, can make us much more rational and effective people. In exploring the many facets of pleasure, desire and emotion, Kringelbach takes us through the whole spectrum of human experience, such as how emotion fuels our interest in things, allowing us to pay attention and learn. He investigates the reward systems of the brain and sheds light on some of the most interesting new discoveries about pleasure and desire. Kringelbach concludes that if we understand and accept how pleasure and desire arise in the complex interaction between the brain's activity and our own experiences, we can discover what helps us enjoy life, enabling us to make better decisions and, ultimately, lead happier lives.

The Pleasure Center: Trust Your Animal Instincts

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Morten Kringelbach
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Product Details

Hardcover: 304 pages
Publisher: Oxford University Press; 1 edition (November 14, 2008)
Language: English
ISBN-10: 0195322851
ISBN-13: 978-0195322859
Product Dimensions: 8.3 x 1 x 5.5 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 3.2 out of 5 stars See all reviews (5 customer reviews)
Amazon Best Sellers Rank: #2,419,145 in Books (See Top 100 in Books)
- #727 in Books > Medical Books > Psychology > Physiological Aspects
- #915 in Books > Health, Fitness & Dieting > Psychology & Counseling > Physiological Aspects
- #1619 in Books > Textbooks > Medicine & Health Sciences > Medicine > Basic Sciences > Neuroscience

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Customer Reviews

3.2 out of 5 stars

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Top Customer Reviews

"the emotions of good and evil is nothing else but the emotions of pleasure and pain."

ByAmelia GremelspacherTOP 1000 REVIEWERon September 21, 2013

Format: Kindle Edition

I found this book to be an interesting blend of philosophy and neurology. To me the take home point is the differential of wanting and desire. I believe people fall prey to passing neurological habit which prompts them to pursue that which they do not in fact desire, and this book presents some interesting alternative way to evaluate that which really gives us pleasure. This author takes the interesting proposition that true pleasure is an innately moral experience in that it fulfills an evolutionary drive that rewards empathy. The neurology is pretty basic, but I found it useful.

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poor writing and poor science

ByJaco's Friendon April 14, 2011

Format: HardcoverVerified Purchase

The reviewer who gave a 1-star rating (profoundly poor writing) gives a concise synopsis. Shoddy writing and poor discipline. It's OK and expected to inject opinions, some very speculative, in science books targeted at a lay audience, but the book has numerous scientific inaccuracies which is a no-no. Most problematic: the book contains little substantive information on its stated subject matter -- the pleasure center. A few (mostly forced) sentences are added at the end of each chapter to try to drag in some aspect of pleasure. Seems to indicate the author knew what shoddy output he was producing, but did it anyway. Anyone who reviews his research results might be wise to do so extra-extra carefully since poor workmanship and low standards are not easily compartmentalized.

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The Pleasure Center

ByPhyllis M. Newnhamon May 1, 2010

Format: HardcoverVerified Purchase

I am always interested in anything to do with the brain.From this book I am learning how pleasure and pain shape our mental decisions.It is a book which can be used for reference purposes as well as good bedside reading.

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Profoundly poor writing

ByAnthony Landrethon July 31, 2010

Format: Hardcover

Save your money. This book reads more like a collection of class notes taken by a cogsci undergrad than a book-length treatment of anything in particular. The chapters are very poorly organized, and the author does little to exploit his knowledge of the subject. You will find very little discussion of pleasure in this book, or of anything related to the chapter titles. I find it very hard to understand how Oxford could allow a book of this quality to go to press. I would recommend taking a look at Kringelbach's scientific papers, but not this book.

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Very informative!

ByS. Nakajimaon August 1, 2009

Format: HardcoverVerified Purchase

Evolutionary psychology has not much literature on the nature of emotions. This book is a well-researced and well-written. Strongly recommended.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

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