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The Pleasure Center: Trust Your Animal Instincts 1st Edition

by
Morten L. Kringelbach (Author)
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Morten L. Kringelbach (Author)
3.2 out of 5 stars 5 customer reviews
ISBN-13: 978-0195322859
ISBN-10: 0195322851
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  1. Emotion: Pain and Pleasure in the Brain
    Morten Kringelbach
    Paperback
    $55.00 Prime
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Product Details

  • Hardcover: 304 pages
  • Publisher: Oxford University Press; 1 edition (November 14, 2008)
  • Language: English
  • ISBN-10: 0195322851
  • ISBN-13: 978-0195322859
  • Product Dimensions: 8.3 x 1 x 5.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #668,615 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

4.0 out of 5 stars"the emotions of good and evil is nothing else but the emotions of pleasure and pain."
By Amelia Gremelspacher TOP 1000 REVIEWER on September 21, 2013
Format: Kindle Edition
I found this book to be an interesting blend of philosophy and neurology. To me the take home point is the differential of wanting and desire. I believe people fall prey to passing neurological habit which prompts them to pursue that which they do not in fact desire, and this book presents some interesting alternative way to evaluate that which really gives us pleasure. This author takes the interesting proposition that true pleasure is an innately moral experience in that it fulfills an evolutionary drive that rewards empathy. The neurology is pretty basic, but I found it useful.
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1.0 out of 5 starspoor writing and poor science
By Jaco's Friend on April 14, 2011
Format: Hardcover Verified Purchase
The reviewer who gave a 1-star rating (profoundly poor writing) gives a concise synopsis. Shoddy writing and poor discipline. It's OK and expected to inject opinions, some very speculative, in science books targeted at a lay audience, but the book has numerous scientific inaccuracies which is a no-no. Most problematic: the book contains little substantive information on its stated subject matter -- the pleasure center. A few (mostly forced) sentences are added at the end of each chapter to try to drag in some aspect of pleasure. Seems to indicate the author knew what shoddy output he was producing, but did it anyway. Anyone who reviews his research results might be wise to do so extra-extra carefully since poor workmanship and low standards are not easily compartmentalized.
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5.0 out of 5 starsThe Pleasure Center
By Phyllis M. Newnham on May 1, 2010
Format: Hardcover Verified Purchase
I am always interested in anything to do with the brain.From this book I am learning how pleasure and pain shape our mental decisions.It is a book which can be used for reference purposes as well as good bedside reading.
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1.0 out of 5 starsProfoundly poor writing
By Anthony Landreth on July 31, 2010
Format: Hardcover
Save your money. This book reads more like a collection of class notes taken by a cogsci undergrad than a book-length treatment of anything in particular. The chapters are very poorly organized, and the author does little to exploit his knowledge of the subject. You will find very little discussion of pleasure in this book, or of anything related to the chapter titles. I find it very hard to understand how Oxford could allow a book of this quality to go to press. I would recommend taking a look at Kringelbach's scientific papers, but not this book.
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5.0 out of 5 starsVery informative!
By S. Nakajima on August 1, 2009
Format: Hardcover Verified Purchase
Evolutionary psychology has not much literature on the nature of emotions. This book is a well-researced and well-written. Strongly recommended.
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