- Paperback: 142 pages
- Publisher: Weber Books; 2 edition (July 21, 2013)
- Language: English
- ISBN-10: 1936560151
- ISBN-13: 978-1936560158
- Product Dimensions: 8.5 x 0.3 x 11 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (225 customer reviews)
- Amazon Best Sellers Rank: #2,243,507 in Books (See Top 100 in Books)
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Plug Your Book!: Online Book Marketing for Authors 2nd Edition
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From the Publisher
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
> Blog to connect with readers, driving them to Amazon and bookstores
> Boost your visibility with Google, use MySpace for viral marketing
> Ignite word of mouth with Web social networks
> Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile --This text refers to the Kindle Edition edition.
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Top Customer Reviews
As a newbie author myself, I'm finding this to be too true. Weber further notes that the author's dilemma is "How can I connect with readers?" The answer goes like this:
"All marketing boils down to one happy conclusion: in all voluntary transactions, both sides win. I value your book more than my money; you value my money more than the book. We trade. We both walk away richer for the experience."
Just some of the many topics listed in the Table of Contents are:
* Electric word of Mouth
* Amazon Bestseller Campaigns
* Building Your Author Website
* Blogging for Authors
* Social Networking
In the Introduction (p.15) Weber writes "No matter what kind of book you have, its success depends on two things: It must tell a good story, and you must find an audience."
He continues "More than ever, authors and readers are networking, even collaborating on books as peers. With simple internet tools, determined writers--even beginners working on obscure projects--can find their audience. Using online communities, authors can bond with readers intimately, inspiring deep loyalty."
This book not only provides tons of useful information, but it also provides encouragement and inspiration. Weber has been promoting books online since 1992, and launched online campaigns for over 1,000 books. He's also worked with many self-publishing authors.
There are many listings for helpful websites, plus a recommended reading list. The index makes it very easy for quick reference to whatever subject you are particularly interested in.
This is a book that I keep handy on my desk, and continue to learn from. Very highly recommended!
I'd rather be writing. Writing is fun, promoting, not so much. Unfortunately publishers aren't going to promote your work for you. These days, they don't have the resources, so It's up to authors to promote their books.
Traditional promotions aren't as effective since buyers and sellers preferences started moving on-line. Readings don't happen often. A signing at a book store may yield only a few sales for hours spent.
The internet presents a plethora of opportunities, but it's hard for authors to discover them themselves. Even as Technology professor, I don't know all the bells and whiswtles avilable today.
I like the no-nonsense prose in the book. There is a little repetition between chapters, but each chapter is fairly concise. The examples are effective. There isn't a whole lot of technical depth. The author points you in a direction and expects the reader to explore and gain expertise.
Plug Your Book presents hundreds of productive tactics in an easygoing format with lots of examples. Since you will have to bear the brunt of promotions, you might as well get some professional help from this book.
The author's advice is to read it all first, then go back and take on each process one at a time, once you understand the whole picture. The first time through kept me excited. It was hard to put down. Then, trying to put each idea into practice turned out to be more work than I thought it would be.
Duh! Promotion is hard work. It would have been even harder without the guidance from the book. Expect the book to be enlightening and useful. Don't expect it to be easy.
It's time for a new edition. I was disapointed to find that some of the websites were gone, and others have changed since the book was published. I would like to have seen more examples of how to promote fiction. It doesn't lead you by the hand, but it does provide the basics.
The old ways don't work well anymore. Every author needs to take responsibility and plug their own book.
Paul Lecoq -- Author of Cruel and Unusual Punishment? ISBN: 978-1-936178-17-9