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The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring (Pocket Small Business Owner's Guides) Paperback – July 9, 2013
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About the Author
Carol Tice has been a business journalist for more than fifteen years. Her work has appeared in Entrepreneur, the Seattle Times, the Puget Sound Business Journal, and many other print publications, and she is a regular blogger for Entrepreneur and Forbes. Tice is the winner of numerous Society of Professional Journalists (SPJ) awards and a Best in Business award from the Society of American Business Editors & Writers. She lives in Seattle, WA.
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Let's face it; most of us do not have tons of money to start a business. This book helps us confront that reality: What to watch out for; what not to do; and how not to do it. Additionally, the author lists and explains how to go about getting things done - economically and wisely - step by step.
The author gives many real scenario examples so I was able to see myself in the various points she brought out. As I am now at the stage in my life when I might just start a business in the near future, I found this book eye-opening and honest. The author is someone who has been there and done that, and guides her readers to build a business in the most practical and risk-free manner.
If you are looking for a comfortable read on an important topic that will enhance your financial know-how,this book is definitely for you. I'm already reading it for the second time so that I get the points I missed the first time.
Though suited more for larger brick-and-mortar businesses, as there are chapters on facilities, operations, hiring, financing, and purchasing, as a freelancer and virtual administrative consultant, the tips inside this handy little guide were very useful.
For e-lancers like myself, some of the most important information is in the first several chapters on marketing, sales and e-commerce. I will find that I will be referencing some of these sources for many months to come. The taxes chapter will also be handy.
The key quote that I took away was early in the book: "Every time you're about to spend money on your business, ask yourself if there is a way to avoid, reduce or postpone this cost. Develop this habit, and it will help you set on the road to business success."
This will probably be my mantra for quite some time as I am always low on cash and looking for ways to cut back on expenses. I was really surprised at how much information was new to me, as I considered to be pretty well read on inexpensive ways to save with business building.
What makes the book unique are the case studies Tice uses in her book. Many are local to her - Seattle, Washington - but there are other interesting examples as well. Many of these businesses I have never heard of and found myself wanting to Google them as soon as I encountered them.
Essentially, this is a compendium of all the basic information you will need to start a business with interesting examples to go along with them.
Disclosure: I was given this as a beta copy to review. I always make honest opinions regardless of my connection to the author.
She succeeds in her goal but her book is more than a laundry list of cost-saving tips. It's not about recycling paper clips and using the backs of discarded reports as scrap paper.
It's more of a checklist of all the alternatives for such functions as market research, e-commerce, facilities, labor and financing because it is rather comprehensive, but it also expands upon each possibility to help you evaluate it in terms of your business.
The book is a great resource, explaining such important topics as how (or if) to conduct a SurveyMonkey survey, how to calculate key financial figures, and the benefits and shortcomings of various corporate legal structures. The book also includes case studies illustrating success stories.
As a self-employed person, I heartily recommend the volume.