"I really loved this book. You are truly WYSIWYG--passionate, hilarious, and honest. Often outrageous, always unconventional. Lots of hands-on wisdom." - Amy Tan, New York Times Bestselling Author
"If there's anything I appreciate, it's goodhockey. And evangelism. This book explains how to rock as anevangelist... which is good because Scott can't skate to save his life." - Guy Kawasaki, chief evangelist of Canvaand former chief evangelist of Apple "Notonly is Scott's book entertaining, but it has a nice sound when you hitit. What other book is also a great, pocket-sized percussioninstrument? Bravo!" - HerbieHancock, Grammy-winning Jazz Legend "Scott who?The vest guy? Yeah, his book rocks. Wait, this is his book? Oh, cool." - Robert Scoble, Rackspace Startup Liaison Officer "I've been an evangelist of what Scott has built,and yes, even of Scott, since I first discovered his first vest in 2001.I've tried to help him over the years when it involved PR and Marketing. Healways took my advice, then did whatever the hell he wanted anyway." - Peter Shankman, Marketing and PRAll-Star "Scott Jordan took tech clothing and madeit chic while pocketing millions and now he's showing you how to sew your ownempire!" - Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author& Sometime Cowboy "A highly entertaining and enjoyable book thatdissects the brilliance of SCOTTeVEST while simultaneously teaching things theynever teach you in business school, but should." - Hap Klopp, Founder and former CEO of The North Face and author of Conquering The North Face
About the Author
Scott Jordan is the founder and CEO of SCOTTeVEST, a revolutionary clothing manufacturer and online retailer that has been hailed by hundreds of major media outlets for delivering America’s first wearable technology. Raised in Philadelphia and Cincinnati, he graduated from The Ohio State University, and graduated sixth in his class from Case Western Reserve Law School. He briefly worked in the family cemetery business as a burial plot salesperson and went on to become a lawyer. His last job was at a start-up, and while commuting from Princeton to Chicago, his light bulb idea for a business materialized. Jordan, now 50, founded the company with his wife, Laura, in Chicago, and moved it to Sun Valley, Idaho, where they reside with their three poodles, Chloe, Susie, & Margaux.